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"Learn About Mobile Marketing" The myths that surround mobile are holding back many brand marketers and publishers from leveraging it for a competitive advantage, despite the fact that mobile is gaining more buzz every day. The industry needs a clearer picture of what's possible and how to put dynamic mobile marketing solutions to work today. Here are some of the myths we hear time and time again, as well as insight to help set the record straight.
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New AdMob research on the demographics and behavioral characteristics of iPhone and iPod touch users in the United States. This research determined that while there are many similarities between users of the two devices, key differences in the demographic makeup of each group exist in areas such as age and household income. The research was conducted by comScore on AdMob’s iPhone network of mobile Web sites and applications, making it representative of AdMob but not necessarily of the mobile population overall.
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The "New Nielson Internet Audience Panel" - The Nielsen Company announced the launch of a panel and platform for measuring Internet audiences. The new panel increases Nielsen's measurement of Web sites from 3,000 to more than 30,000, provides better representation of Hispanics, teens, and cell phone only households, and improves coverage of multiple personal computers in households.
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Almost all Americans are cutting back because of the recession, but in Hispanic households across the country, these cutbacks have a unique tone. New information from market research firm Mintel shows US Hispanics skirting some of the major lifestyle shifts being endured by non-Hispanics.
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More than 80% of Puerto Rican respondents say mobile communications technology such as smartphones and laptops have boosted personal productivity and, for many, have transformed their work-life balance, according to the latest findings from an international workplace survey.
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CLICROI LLC over performs doing HISPANIC Online Advertising. The company specializes in connecting with Hispanics in the United States and Latin America. This is what makes CLICROI a better company to manage your advertisement campaign to reach Spanish-speaking Hispanics:
- You’ll get HIGHER returns with Hispanic online market outreach
- You’ll connect with Hispanics in the language they Understand
- Your banners and text ads will be displayed in 100+ Web sites of all sizes
- Geo-targeting: Multi States, Nationwide, Multi country – Latin America
- CLICROI over performs by analyzing the advertising data, quickly eliminating web sites that do not reach our minimum objectives, and testing creatives so we use only the ads that best connect with your target audience
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 By Alvaro Cabrera - Ten Things to know about U.S. Hispanics June-2009
1.Hispanics are connecting twice as fast as the general market (14% growth vs. 7%) adding over a million users per year. In 2008, 23 million Hispanics online, about 52% of the Hispanic population. In 2012, more than 29 million will be online, increasing Internet penetration to 58.6%.
Living a connected, collective and spontaneous life is a fundamental Hispanic value and desire. Technology that facilitates connecting, sharing, entertaining and learning is rapidly becoming indispensable for the majority of Hispanics. We are referring to those that are connecting on their computers; recent figures put 57% of Hispanics going online through their mobile phones.
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