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Hybrid Auto Insurance Discounts - The Farmers Insurance Group of Companies announced it is the first in the U.S. to offer an insurance discount to customers who own a hybrid or alternative-fuel vehicle. The discount amount will be 5% for auto customers in California.

 

Volkswagen’s Rhyme, Rhythm and Risas Tour kick off at New York City’s historic Roseland Ballroom, with captivating performances by John Leguizamo, comedian Pablo Francisco, spoken word artists La Bruja (Caridad de la Cruz) and Gritos de Poeta, and the GRAMMY-nominated Latin fusion band Yerba Buena.

Volkswagen’s Rhyme Rhythm & Risas tour is the first promotion of its kind combining the entertainment genres of Latino spoken word, live music and comedy performances under one roof in a series of events taking place in the New York, Chicago and Miami markets.

Harley Davidson Motorcycles are known to primarily market to Anglo baby boomers. J. Richard Tapia owns and operates four Harley-Davidson dealerships in California and Nevada. However, there is a younger, affluent, Hispanic buyer demographic that just might help sustain the Harley market as the baby boom market peaks out. The International Latin American Motorcycle Association (LAMA), a Hispanic touring club with about 22 chapters and 2,500 U.S. members.

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