Association of Hispanic Advertising Agencies

About Hispanic Marketing - Jackie Bird, chairwoman of the Association of Hispanic Advertising Agencies (AHAA) and president/CEO of Winglatino, stepped down from her association post in the annual transition of leadership to a new executive on Friday. Jose Lopez-Varela, CEO of ADN Communications in Miami will spearhead the efforts of the Hispanic advertising industry during the coming year in his new role as AHAA chairman.

"Association of Hispanic Advertising Agencies"

Ahorre 07:49 AM Hispanic Marketing

About US Hispanic Spanish Internet Ad Networks

By Laurel Wentz AdAge.com Published: February 11, 2008

U.S. Hispanics have flocked to the internet, but with few Hispanic online-advertising networks and little Spanish-language search advertising, they're not as easy for advertisers to target as non-Hispanics. Hoping to change that, Hispanic music site Batanga just made the first deal to acquire Latino ad network HispanoClick.

"We hear [advertisers'] need for a more performance-based vehicle," said Rafael Urbina, Batanga's chairman-CEO. "Their frustrations are that it's very difficult to reach a large enough number of people online, and [there are] limited tools for what we can do ... in behavioral targeting and search."

"About US Hispanic Spanish Internet Ad Networks"

Ahorre 10:01 AM Hispanic Marketing

Spanish eMail Marketing to US Hispanic Market

Feb 1st Daily News article on email marketing to the US Hispanic Market.

The Hispanic population is more likely to accept e-mail marketing than consumers in other demographic groups. That's the finding from research by Chicago-based Mintel Comperemedia, which reports Hispanics welcome e-mail from companies they know up to 11 times a month. Non-Hispanic consumers will only tolerate that type of e-mail about seven times a month.

"Spanish eMail Marketing to US Hispanic Market"

Ahorre 07:42 AM Hispanic Marketing

About Spanish Online Advertising Networks

Batanga, the leading online media and entertainment company reaching Latinos, announced today its acquisition of HispanoClick. HispanoClick is the premier online Hispanic advertising network, reaching over 5.6 million US unique users per month according to a Batanga proprietary comScore report. The acquisition of the successful ad network demonstrates Batanga's commitment to providing a broad suite of product offerings to fulfill their advertisers' online marketing goals.

"About Spanish Online Advertising Networks"

Ahorre 07:37 AM Hispanic Marketing

Pollo Campero Restaurants In Walmart Stores

A Latin American chicken restaurant giant will be moving into Wal-Mart locations nationwide, an agreement that capitalizes on the rapidly expanding Hispanic market here and across the country. The venture begins next year with the company leasing out space to allow for 500 Pollo Campero restaurants inside their stores by 2012.

"Pollo Campero Restaurants In Walmart Stores"

Ahorre 05:06 PM Hispanic Marketing

About Internet Advertising Sales Forecast Report

Hispanic Market - Advertising sales forecast has just been released by ZenithOptimedia and once again the Internet comes out smelling like a rose while some traditional forms of media, especially newspapers, simply come out smelling. The Center for Media Research posted

details from the report today and noted "The forecasts for internet advertising have been revised upwards. The report now forecasts 29.9% growth this year (up from 28.6% forecast three months ago) and 85% growth between 2006 and 2009 (up from 82%). Online video and local search are the new, fast-growing segments, but display, classified and the rest of search are still growing rapidly as well. Internet advertising is expected to account for 9.5% of all expenditure in 2009, fractionally up from the 9.4% forecast three months ago.

The outlook for TV is also very good with that medium's 2008 market share expected to rise to an all-time record high of 38.2%. Print media will not be so fortunate. The CMR report said "Newspapers are suffering the most from the depredations of the internet, which is better at delivering timely news and is an efficient substitute for newspaper classifieds. The study expects newspapers' share of world ad expenditure to fall from 29.0% in 2006 to 26.2% in 2009.

Ahorre 02:38 PM Hispanic Marketing

Automotive Real Estate Recruiting Internet Advertising Money

The "Big Three" classified advertising categories -- automotive, recruitment and real estate -- are expected to have a 37.7 percent share of all online ad spending in 2008, and to have an 18.3 percent share of total ad spending, a research and consulting company reported today.

"Automotive Real Estate Recruiting Internet Advertising Money"

Ahorre 08:31 PM Hispanic Marketing

Marketing to US Hispanics and Latin America Conference

US Hispanic Internet Marketing - HISPANIC PR - Strategic Research Institute (SRI), an organization that creates, produces and manages conferences covering industry specific business-to-business topics, today announced its 14th Annual Marketing to U.S. Hispanics & Latin America Conference. This must-attend event will bring marketing professionals presentations that feature case studies sharing actionable strategies from industry leaders.

"Marketing to US Hispanics and Latin America Conference"

Ahorre 01:15 PM Hispanic Marketing

About NASCAR Hispanic Marketing

by Karl Greenberg- NASCAR TEAM OWNERS AND LEAGUE marketers agreed on several points during the opening panel of the 8th Annual Motorsports Marketing Forum in New York on Tuesday. Among them: motorsports needs to grow its base without alienating core fans, and the teams need to highlight their drivers' personalities and use them to give their teams identities.

"About NASCAR Hispanic Marketing"

Ahorre 08:57 AM Hispanic Marketing

The Seattle Hispanic Market Study

About Small Business - A new study confirms that 72 percent of Hispanics in the King, Snohomish and Pierce counties of Washington state speak Spanish at home more than English—far more than the nationwide figure of 34 percent. Hispanic Consumers in the Puget Sound Region, a collaboration between Conexión Marketing and Seattle University.

"The Seattle Hispanic Market Study"

Ahorre 11:46 AM Hispanic Marketing

Market Intelligence Summit to Reveal Consumer Diversity and Growth

Hispanic PR - America is undergoing a tremendous cultural shift as Hispanics, Asians, and African Americans are forming an increasingly important part of our nation with over 80 percent of the nation’s growth and nearly 100 million people. The marketing opportunities presented to Fortune1000 companies by these changes are exactly what The 4th Annual Multicultural Market Intelligence Summit addresses. Most corporations have concluded that multicultural consumers form a key part of their growth strategy, how to capitalize on this growth is the key remaining question.

"Market Intelligence Summit to Reveal Consumer Diversity and Growth"

Ahorre 11:25 AM Hispanic Marketing

Latinos Online Hispanic Internet Use vs Non-Hispanics

By Pew Hispanic Susannah Fox and Gretchen Livingston

More than one-in-two Latinos (56%) goes online, a lower rate than among non-Hispanic whites (71%) and non-Hispanic blacks (60%). Several socio-economic characteristics that are often intertwined, including low levels of education and limited English ability, largely explain the gap in internet use between Hispanics and non-Hispanics.

"Latinos Online Hispanic Internet Use vs Non-Hispanics"

Ahorre 08:27 AM Hispanic Marketing

Mexico Travel Agency of Record

Mexico Travel and Vacation - The Mexico Tourism Board has selected Machado / Garcia-Serra Communications as agency of record for media planning and buying in the United States and Canada. MGS will begin working immediately on the $40 million dollar media account to promote the benefits of travel to Mexico among General Market and Hispanic audiences in the United States, as well as consumers in Canada. Mexico Travel Blog

Ahorre 02:28 PM Hispanic Marketing

Billboard Media Advertising Study

Hispanic Marketing - When it comes to consumer interest in non-traditional advertising media, Billboards and the newer phenomenon of product placement in television top the list, according to the latest research data from Mediamark Research.

"Billboard Media Advertising Study"

Ahorre 02:13 PM Hispanic Marketing

Purchasing Auto Radio Advertising Media Buying

Hispanic Marketing - As planned vehicle purchasers hit a 5 year low, radio continues to be one of the best ways to reach those adults who are still in the auto purchase market. These are the findings from The Media Audit’s telephone study of 118,211 randomly selected adults in 88 markets.

22.2% of heavy radio listeners plan to purchase a vehicle compared to 18% of the general population. Of 5 major media, including outdoor, internet, TV and newspaper, radio performs the strongest, indexing nearly 25% above the market average. About New Cars

"Purchasing Auto Radio Advertising Media Buying"

Ahorre 01:57 PM Hispanic Marketing

FSU Multicultural Marketing Equation Report

Hispanic Marketing - The Florida State University Center for Hispanic Marketing Communication released its first study of its 2007 series of reports on the Multicultural Marketing Equation.

"FSU Multicultural Marketing Equation Report"

Ahorre 01:51 PM Hispanic Marketing