Mobile marketing has been around for many years now and has become a permanent fixture in the marketing mix for experienced marketers and small business owners alike. However something you don't hear a lot about in mobile marketing is SMS click-through rates (CTR) - i.e. the rate at which consumers click on links embedded within SMS messages sent as part of a mobile campaign. In fact, if you look up CTR in Wikipedia they don't even mention CTR in SMS at all! By definition it's the number of impressions divided by the number of times that it is clicked on and expressed as a percentage.
Ahorre 11:26 AM
Comcast announced that it has teamed up with Music Choice, the multi-platform video and music network, to bring Xfinity TV MultiLatino customers access to the most extensive collection of Hispanic music videos and original artist content ever On Demand. The collection, available immediately on Xfinity On Demand, with select videos also available on Xfinity.com/LatinoTV, will soon include a total of 500 music videos and feature a wide variety of Spanish music genres and artists, including pop and rock Latino, romance, tropical, regional Mexican and a children's category.
Ahorre 01:53 PM
Growth in social network usage around the world is driven by emerging markets, mostly in the Middle East and Africa and Asia-Pacific. In Latin America, growth will be slightly below the worldwide average, but still represent a healthy 18.5% increase in users this year.
Ahorre 01:47 PM
Tangerine Watson Inc has announced findings from its Impact Study 2011. This is the first industry-wide research snapshot contrasting the perceptions and perspectives of multicultural and white advertising professionals.
The Impact Study offers an objective baseline to build upon current initiatives moving forward and tangible employee values for agencies to establish their own competitive edge. A ranking of the "Best Agencies" drawn from the 800 multicultural respondents will be announced shortly.
Ahorre 08:24 PM
AHAA: The Voice of Hispanic Marketing will hold its Annual Conference on May 2-4, 2012 at the Intercontinental Miami Hotel with the theme of "Listen Up!" The conference will revolve around the client perspective and emphasize best practices across the broad Hispanic marketing continuum. Attending and being featured at the conference will be some of the nation's leading investors in the Hispanic market - The Clorox Company, Diageo, Google, Tecate and Wal-Mart are just a few of the marquis brands that will share their insights. They will reveal the creative strategies that resulted in outstanding campaigns that also deeply connected with Hispanic consumers.
Ahorre 08:33 AM
From acculturated to assimilated, just because they speak Spanish doesn't mean all Latinos share the same views
March 2012 PRNewswire -- Hispanic Group, an independent, minority-owned agency that specializes in customized communications solutions across all disciplines of advertising, traditional, digital and social media, branded content, direct response services and experiential marketing to the varied and fast-growing segments of the Hispanic population, today sought to shed light on the six types of Latinos living in the U.S., based on the widely-popular Ipsos U.S. Diversity Markets Report, which released the latest edition this week. Understanding the six segments within the vast Hispanic population in the U.S. can be crucial in marketing and advertising, but can also help create a clearer picture of who may ultimately swing the vote in November.
Ahorre 08:00 AM
Feb-13-2012 - Americans spend more than 33 hours per week watching video across the screens, according to the latest Nielsen Cross-Platform Report. But how they’re consuming content—traditional TV and otherwise—is changing. Demonstrating that consumers are increasingly making Internet connectivity a priority, 75.3 percent pay for broadband Internet (up from 70.9% last year); 90.4 percent pay for cable, telephone company-provided TV or satellite. Homes with both paid TV and broadband increased 5.5 percent since last year.
Ahorre 09:37 AM
Feb 2012 - Castillo to lead Social Media Efforts for holaciudad.com.
holaciudad.com announced that Hector Castillo has been hired as the Digital Social Media Marketing Manager, a newly created position, for the Spanish-language web portal. He previously managed the digital extensions for HBO Latin America's programming, where he was successful in building out a mobile application for HBO Max. He is based in Miami under the leadership of Blanca Recio-Martinez, holaciudad.com's General Manager.
Ahorre 09:35 AM
Ad Spending Climbs; Digital Hits Plateau? Optimism returns to the media buying industry after it reports impressive growth during the fourth quarter 2011, according to a new STRATA quarterly survey of leading advertising agencies. The industry is confident that business and client spending on advertising will continue to increase in 2012. However, the STRATA Survey noted that Digital advertising was flat during the fourth quarter, but Mobile is building momentum.
Ahorre 10:15 AM
By Loida Rosario, Marketing Strategist and Innovation Guru
- The future cannot be predicted. Peter Drucker reminds us. To influence the future, you have to create it. Betting on the right trends helps create that future.
The explosion of social and digital marketing, although enabled by technological advances, is fueled by consumption. Who is creating its future? I would argue that largely multicultural consumers in the U.S. and global consumers in emerging economies are driving the future of social and digital marketing. These segments are both lead (who influence other consumers) and heavy (who consume most) users.
Ahorre 12:21 PM
The U.S. Census Bureau projected the Jan. 1, 2012, total United States population will be 312,780,968. This would represent an increase of 2,250,129, or 0.7 percent, from New Year’s Day 2011, and an increase of 4,035,430, or 1.3 percent, since Census Day (April 1, 2010).
In January 2012, one birth is expected to occur every eight seconds in the United States and one death every 12 seconds. Meanwhile, net international migration is expected to add one person to the U.S. population every 46 seconds in January 2012. The combination of births, deaths and net international migration results in an increase in the total U.S. population of one person every 17 seconds. http://www.census.gov
Ahorre 12:15 PM
U.S. Hispanic Marketing Summit UPDATES
The US Hispanic Marketing Summit that is scheduled to be held on February 27-29, 2012 in Miami, FL. The forum has come about in response to the US Hispanic buying power reaching $1 Trillion annually and our delegates seeking to create marketing campaigns that address this market to tap into their buying power. Please find attached a copy of the event brochure and a link to the event website that outlines the structure and a list of people who are confirmed to be attending.
Ahorre 12:08 PM