Ad Spending Climbs 2012 Digital Hits 2013

Ad Spending Climbs; Digital Hits Plateau? Optimism returns to the media buying industry after it reports impressive growth during the fourth quarter 2011, according to a new STRATA quarterly survey of leading advertising agencies. The industry is confident that business and client spending on advertising will continue to increase in 2012. However, the STRATA Survey noted that Digital advertising was flat during the fourth quarter, but Mobile is building momentum.

"Ad Spending Climbs 2012 Digital Hits 2013"

Ahorre 10:15 AM

US Hispanic Market 2012 Predictions Loida Rosario

By Loida Rosario, Marketing Strategist and Innovation Guru
- The future cannot be predicted. Peter Drucker reminds us. To influence the future, you have to create it. Betting on the right trends helps create that future.

The explosion of social and digital marketing, although enabled by technological advances, is fueled by consumption. Who is creating its future? I would argue that largely multicultural consumers in the U.S. and global consumers in emerging economies are driving the future of social and digital marketing. These segments are both lead (who influence other consumers) and heavy (who consume most) users.

"US Hispanic Market 2012 Predictions Loida Rosario"

Ahorre 12:21 PM

US Population: 313 Million on New Years Day

The U.S. Census Bureau projected the Jan. 1, 2012, total United States population will be 312,780,968. This would represent an increase of 2,250,129, or 0.7 percent, from New Year’s Day 2011, and an increase of 4,035,430, or 1.3 percent, since Census Day (April 1, 2010).

In January 2012, one birth is expected to occur every eight seconds in the United States and one death every 12 seconds. Meanwhile, net international migration is expected to add one person to the U.S. population every 46 seconds in January 2012. The combination of births, deaths and net international migration results in an increase in the total U.S. population of one person every 17 seconds. http://www.census.gov

Ahorre 12:15 PM

U.S. Hispanic Marketing Summit 2012

U.S. Hispanic Marketing Summit UPDATES

The US Hispanic Marketing Summit that is scheduled to be held on February 27-29, 2012 in Miami, FL. The forum has come about in response to the US Hispanic buying power reaching $1 Trillion annually and our delegates seeking to create marketing campaigns that address this market to tap into their buying power. Please find attached a copy of the event brochure and a link to the event website that outlines the structure and a list of people who are confirmed to be attending.

"U.S. Hispanic Marketing Summit 2012"

Ahorre 12:08 PM

General Mills unveils Dulce de Leche Cheerios

Cheerios is adding its newest cereal flavor, Dulce de Leche Cheerios.

“We are really excited about our new flavor as it combines a hint of the delicious caramel flavor rooted in Latin American culture to the already great-tasting, wholesome Cheerios we all know and love,” said Jim Wilson for General Mills. “And the best part of our new breakfast treat is that Dulce de Leche Cheerios provides a healthy start to your day like any of our other Cheerios varieties.”

Ahorre 02:13 AM

Latinons SES Conference Expo Latino

Hispanic Market Search & Social Marketing - SES Conference & Expo is excited to bring back SES Latino, Friday, October 7th

SES Latino Registration - In the past decade, the U.S. Latino population grew by 43%, surpassing 50 million and accounting for about one out of six Americans. What's more, there has been an increase in Latino media spend of 8.4% to a whopping $6.8 billion in the year 2010. (Compared to a 6.5% increase for all U.S. media, according to Kantar Media.) SES Latino 2011 will be taking a critical look at ways to grow your brand and maximize your results in this burgeoning marketplace. Our elite panel of experts, spanning the gamut from brands to agencies, will provide you with an in-depth look at their strategies, insights and best practices. Learn about the cultural nuances and their impact on the way this marketplace behaves online, the role of bicultural Latinos as online influencers, how to deal with the language barriers (English, Spanish, Spanglish) and the differences and similarities between Latinos and general market consumers.

Keynote Speaker: Bryan EisenbergBryan Eisenberg
The Future Shopper: Keeping Ahead of the Ever Evolving Customer

"Latinons SES Conference Expo Latino"

Ahorre 11:21 PM

Spanish Hispanic Market Consulting Client Development Teams

More Than TV: Univision Sells Hispanic Expertise - Media Company Beefs Up Client-Development Group, Which Acts as Consultancy to Understand Consumers

By: Laurel Wentz May 16, 2011 - As Hispanic media owners aggressively push the latest Census data to encourage marketers to spend more money in their segment, Univision Communications is ramping up its client-development group, doubling spending on the in-house unit to $20 million and adding about 20 new hires, many from senior roles at major marketers such as Hyundai and Mars.

The Spanish-language media company is setting up category teams to focus on areas with major growth potential like auto, entertainment, restaurants and health care. For the auto team, Univision has hired 12 people who spent their careers on either the client or agency side in car marketing, including two researchers. The new auto team is headed by Paul Sellers, formerly VP-marketing at Hyundai.

"Spanish Hispanic Market Consulting Client Development Teams"

Ahorre 01:09 PM

Beer Marketing Beers Spanish Bodegas Battles

By: E.J. Schultz - As beer marketers plow dollars into Hispanic ads and plot new strategies from their corporate suites, the real battle for this coveted consumer will be played out in places like Nuevo Laredo, a corner grocery in a Hispanic neighborhood on Chicago's northwest side.

"Beer Marketing Beers Spanish Bodegas Battles"

Ahorre 12:37 PM

Multicultural Social Media Target Advertisings

Where Does Multicultural Targeting Fit in a Diverse World?

By: Matt Carmichael - Advertisers on Facebook can single out profiles of married men who love cats, but what they can't target is Hispanics. Or blacks. Or Asians. That's not to say social networks can't still arrive at certain conclusions.

"Multicultural Social Media Target Advertisings"

Ahorre 12:34 PM

How to Get Free Internet Advertising Icons

By: Edmund Lee - While most of the web's biggest publishers and advertisers such as Google, Time Inc., General Motors and Kraft Foods have adopted the ad industry program regulating privacy, smaller companies have yet to sign on in any significant way. Some may be unaware of the new industry rules governing targeted ads; others perhaps mistakenly believing they have to pay the $5,000 annual fee to use the icon.

In an effort to bring in more of these so-called "long tail" companies, the Digital Advertising Alliance, a coalition of ad trade groups managing the privacy process, announced today a deal with analytics firm Quantcast to make the program freely available to small companies that make less than $2 million annually from targeted advertising. Anyone already making use of Quantcast's analytics tool, which is also free, will now be able to incorporate the About Ads icon, a mark of participation and a link that allows people to opt out of ad targeting used in the ad.

"How to Get Free Internet Advertising Icons"

Ahorre 12:29 PM

Hispanic Market Social Media Programs

Hispanic social media programs lag social media programs for non-Hispanic audiences by a two to one margin but are poised for growth, according to the 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey released today in conjunction with Hispanicize.

"Hispanic Market Social Media Programs"

Ahorre 09:28 AM

Custom Content Marketing Results Surveys

Marketing Officers endorse Custom Content - A new study commissioned by the Custom Content Council—surveying CMOs in major industry sectors including healthcare, technology, finance, retail, communications and insurance—showed a marked improvement across all categories of usage, receptivity and results. The survey, which was conducted by Roper GfK by telephone in January, provides new benchmarking data for a similar study conducted in 2006.

"Custom Content Marketing Results Surveys"

Ahorre 09:36 AM