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Spanish Pay Per Calls
By Brian Quinton - No firm results to speak of yet about advertisers’ take-up of pay-per-call and click-to-call solutions, but there can be no doubt that on the supply side of the equation, making a direct phone connection between marketers and the audiences they want to reach is going great guns.
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Pay-per-call “targets small businesses, local businesses, high-ticket items and complex sales,” Ingenio CMO Marc Barach told an audience at DM Days New York last week. “It’s also great for national businesses, because after all, everyone’s interested in capturing the customer who is motivated to buy.” He pointed out that one out of three people who call a business are ready to transact, compared to only 1% to 2% who go to the average Web site.
Ahorre June 28, 2006 01:16 PM