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Alaska Airlines Spanish Advertising Marketing
Hispanic Marketing - Alaska Airlines said it's ramping up its marketing efforts to Hispanic audiences, citing a recent rollout of a Spanish-language ad campaign in Los Angeles.
The airline launched a Spanish-language version of its Web site last October, and will soon unveil bilingual signage in Los Angeles and other airports.
Alaska admitted it needs to hire additional bilingual reservations agents at its Seattle, Phoenix and Boise, Idaho, call centers. About 2 percent of callers to the centers prefer to speak Spanish.
About 12 percent of Alaska Airlines' advertising budget is devoted to Spanish-language materials.
Ahorre July 21, 2007 12:46 PM