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National Association of Hispanic Publications NAHP
Phoenix, one of the top ten Hispanic markets in the United States, will be host to the influential National Association of Hispanic Publications, Inc., (NAHP, Inc.) celebrating a quarter century of advocacy for newspapers and magazines serving the growing Hispanic population. Mayor Phil Gordon will join publishers from across the country representing the leading Hispanic publications at the Hilton Scottsdale Resort & Villas on Thursday, April 12th to welcome conference attendees and share his appreciation for the importance of Hispanic publications in building thriving communities.
The four-day conference and exhibition, April 11-15 will feature media experts, corporate executives, specialists in Hispanic advertising, marketing and consumer behavior, as well as regional community leaders Phoenix mayor Phil Gordon and Scottsdale mayor Mary Manross. Mayor Gordon will address publishers at a ribbon-cutting ceremony Thursday, April 12 at 1:30 p.m. to open the exhibition following Mayor Manross who is guest speaker during the conference luncheon earlier that day at 11:45 a.m.
“Phoenix and its neighboring regions are home to the fastest growing minority population in the country,” says Mayor Gordon in recognition of the influence of Hispanic publications in the region. “We welcome this gathering of leaders focused on increasing the quality and reach of Hispanic publications as this influential medium is an important tool to help us build stronger communities. Phoenix is home to four Hispanic publications in Arizona and they have contributed significantly to the economic growth and prosperity of our area and the robust sense of values in our neighborhoods.
The NAHP, Inc., has more than 200 member publications serving the nearly 43 million Hispanic consumers in the United States. The U.S. Hispanic market has grown in numbers as well as diversity and complexity, yet the print industry serving this audience has evolved and continues to expand to meet the needs of Latinos today.
Latinos, while currently the minority in the U.S., will be the majority within the next 20 years and the proliferation of media outlets has made reaching this audience easier and more effective. Studies indicate that Hispanics, even U.S.-born Latino youth, covet their heritage, tradition and culture including the Spanish language.
“Hispanic publications will continue to play a vital role in the life of Latino communities,” said Lupita Colmenero, President of NAHP, Inc. “While other print publications in the U.S. are struggling to survive, Hispanic publications are flourishing. Our membership currently represents a circulation of 7.5 million with a readership of more than 18.5 million and we anticipate a significant increase in those numbers in the coming months and years.”
To arrange interviews with Mayor Gordon, please contact Gerardo Higginson, Senior Assistant to the Mayor at 602-534-9505 or gerardo.higginson@phoenix.gov. For more information on NAHP, Inc., or for an interview with NAHP, Inc., please contact Jessica Martinez at 610-703-0275 or jmartinez@cmgresults.com.
Ahorre April 9, 2007 07:31 AM