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According to California-based Cheskin Research, nearly half of U.S. Hispanics have mobile phones, which translates into a market of roughly 16 million people. Insight Research reports that Hispanics spent nearly $4 billion on wireless last year – a figure that is expected to reach $4.4 billion by the end of 2003. El Nuevo Telefono iPhones de Apple

So it’s no wonder the six leading carriers – AT&T Wireless, Cingular Wireless, Nextel, Sprint PCS, T-Mobile, and Verizon Wireless – have cast a wide look for Hispanic customers. Cingular Wireless lays claim to the Internet portal "Mi Ventana Movil", a Spanish-language version of the company’s "My Wireless Window" site. AT&T Wireless offers subscribers access to the carrier’s Spanish-language Web site. And Sprint PCS and its Mexico-based partner Pegaso PCS recently teamed up to offer Wau.com, a Spanish-language wireless portal.