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2009 Que Rica Vida Web General Mills
Hispanic Market Info - General Mills is increasing its Hispanic marketing efforts, mostly through PR efforts, expanding on its Que Rica Vida program. Both campaigns, relaunching within the coming months, focus on grassroots efforts, media relations, and an increase in digital outreach. General Mills Multicultural Marketing Director, Rodolfo Rodriguez will present the keynote speech at Portada’s Third Annual Hispanic Digital and Print Media Conference, NYC, Sept. 24.
Que Rica Vida Web site, General Mills is also bringing on a chef who will focus on healthy recipes for moms and kids.
In addition to the Web site, Qué Rica Vida will be on Facebook, Twitter, YouTube, and Flickr, and Hispania will reach out to bloggers, too. a custom publication launched by General Mills four years ago, is working with public relations company Hispania PR, and expanding on its partnership with Univision, creating more vignettes for last year's spokeswoman Karla Martínez, a host at the network's Wake-Up America program. General Mills will kick off the campaign in mid-September with a contest, encouraging consumers to submit their favorite recipes involving General Mills products. Building on the success the company had with the recipe section of its
Ahorre August 11, 2009 01:15 PM