« 2009 Que Rica Vida Web General Mills | Hispanic Marketing | Latino Executives in Corporate America »
Allstate Spanish Language Marketing
Hispanic Market Info - Allstate launched its Spanish-language integrated communication and marketing national campaign. The TV commercials, running on Spanish-language networks, are in tune with the tough economic challenges facing consumers today. Created by Lápiz, the Hispanic shop of Chicago-based Leo Burnett, the ads are part of Allstate's ongoing Hispanic marketing efforts that aim to engage and communicate with the fastest-growing segment of the U.S. population.
The company's Hispanic marketing program includes TV and radio advertising, online activations, media integrations, sponsorship of the Mexican National Soccer Team (for the third consecutive year), and sponsorship of television and radio programs including "Premio lo Nuestro" and the Latin Grammy Awards.
The company also has created an interactive Web site dedicated to Allstate's Mexican National Team sponsorship, www.proteccioneslajugada.com. There are TV, radio, print, online, community events and sweepstakes tied to this sponsorship. SMG buys Hispanic media for Allstate.
Ahorre August 11, 2009 01:19 PM