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U.S. Advertising Spending
Total U.S. advertising spending is expected to increase 4.9 percent in 2006 to $150.3 billion, according to the full-year forecast released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information.
The first half of 2006 is projected to register a 4.5 percent gain while the second half of the year is expected to advance by 5.3 percent, led by robust levels of political advertising.
“Although our revised forecast is downward, total advertising spending is still on track to achieve respectable, moderate gains during 2006. Performance will be sharply delineated along sector lines with Internet, Spanish Language Media and most forms of television registering above average growth rates while radio and print media lag behind,” said Steven J. Fredericks, President and Chief Executive Officer, TNS Media Intelligence.
Ahorre June 17, 2006 10:40 PM