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2006 Budgets Spanish Hispanic Market
AdAge.com - Marketers and their agencies are split over whether the future of Hispanic media is in English or Spanish, but plan to increase their spending in 2006 regardless of language.
81.2% of respondents (0f 479) expect the Hispanic ad budgets they are responsible for to grow in 2006, while 16.8% will remain the same and just 2.0% are likely to fall.
65.2%, will increase online. 62.8%, spend more on events and buzz marketing. Slightly more than half will boost radio and TV. Newspapers fared the worst, 31.6% said they plan to spend more on the medium, while 17.5% expect to cut newspaper spending and half said they will stay at the same level.
Ahorre December 7, 2005 10:29 AM