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Hispanic Market English TV Programs

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English-language shows aimed at second- and third-generation acculturated Hispanics (those who identify themselves as both Hispanic and American). Since April 2002, Maximus Productions and AIM Tell-A-Vision (AimTV), both subsidiaries of New York-based Artist and Idea Management, Ltd., has been producing and marketing shows like LatiNation, Sonidos, Urban Latino and now, American Latino. AimTV says its product has spread to 60 million homes, almost exclusively through broadcast syndication. SíTV says it reaches 10.5 million Hispanic homes via cable, while mun2 claims 10 million. Hispanc Magazine

Ahorre January 5, 2006 08:31 AM | Hispanic Marketing | Sales | Marketing | Promotions | Internet Marketing