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Spanish Advertising 2005
(AdAge.com) -- U.S. Marketers upped their spending on Spanish language television in the first half of 2005 by 15%, compared with the same period last year, according to Nielsen Monitor-Plus, the advertising unit of TV measurement company Nielsen Media Research. The sector, dominated by Univision in the U.S., saw the biggest jump in spending of all media in the first half.
Ahorre August 31, 2005 11:16 AM