Hispanic Marketing Internet: Announcements Hispanic Business Latino

November 04, 2005

About Hispanic Business Magazine

HISPANIC PR- November Hispanic Business magazine will focus on the auto industry, with data driven articles revealing the popular Hispanic vehicles

as well as an increasing trend towards Hispanic-targeted marketing. Traditionally brand-loyal Hispanic car buyers are looking beyond the Big Three for better fuel efficiency and style, forcing U.S. automakers to rethink how they market to Hispanics.

“Racing to Market” crowns General Motors as the company with the number-one selling vehicle among Hispanics so far this year, with its Chevrolet Silverado and its GMC Sierra leading the pack. While GM holds the number one-selling vehicle, Toyota holds a 4.9 percent lead in the Hispanic market share, with its number one-selling car the Corolla XRS.

“Wandering Eyes” reveals key trends that are taking place in the Hispanic automotive marketplace. Detroit automakers’ traditionally strong grip on the Hispanic market is beginning to loosen, as increasingly product-savvy and affluent Hispanic car buyers look to import cars. In response, U.S. automakers are tailoring their marketing to connect with the Hispanic community. Marketing strategies now recognize the “subtle differences in the Hispanic community that can easily be lost in a causal marketing effort”, according to Martin Walsh of GM sales and marketing. And with Hispanics making up 7.1 percent of the total U.S. motor vehicle market, automakers recognize that connecting with the Hispanic market is essential for growth.

Also included in the November issue:

Second Term Success… A special report on the number of high-level Hispanic appointees in President Bush’s second term.

Business Finance… Two articles focusing on policy initiatives for capital access, investment management, and public pension funds. Rx for Growth… A look into the opportunities for entrepreneurs to branch out into the Hispanic healthcare sector, which is facing an aging population.

Travel… A feature highlighting the increasing trend of Mexican villa rentals that offer privacy and homelike amenities.

About Hispanic Business Inc.

Now celebrating over a quarter century as an award-winning publishing and information services company, Hispanic Business Inc. is the nation’s leading source of information for and about Hispanic professionals and entrepreneurs. Hispanic Business magazine is the company’s flagship publication, and other products and educational services include: http://www.HispanicBusiness.com, http://www.HireDiversity.com, HispanTelligence(R), and Hispanic Business Events including EOY (Entrepreneur of the Year) Awards Gala, BOE (Board of Economists) U.S. Hispanic Economic Summit, and WOY (Woman of the Year).

Posted by Ahorre at 04:33 PM

February 22, 2005

2000 Census More Educated

Immigrants who came to the USA this decade are more educated than those who arrived in the late 1990s, Census Bureau data released today show. The data also indicate that the adult children of immigrants are exceeding their parents' income and educational levels.

The increase in education levels ''is good news because it shows that immigrants are getting a foothold,'' says William Frey, a demographer at the Brookings Institution. ''The downside is we're bringing in a lot of lower-skilled people, too.''

Tracking the success of immigrants and their children is critical at a time when U.S. immigration is at a record high. More than 34 million people in the USA, or almost one in eight, were born in another country, according to the government's survey of 62,500 households in March 2004. About 6 million arrived since 2000, 59% of them from Latin America and 23% from Asia. If the pace continues, immigration could hit more than 14 million this decade, up from the previous high of 12 million in the 1990s.

''A key question surrounding current immigration is: Is this wave of immigrants going to integrate like previous waves?'' says Jeffrey Passel, demographer at the Pew Hispanic Center, a research group in Washington. ''You hear things like, 'My grandparents learned English, why can't these people?' These immigrants are learning English.''

Of the 3.4 million immigrants age 25 or older who arrived from 2000 to 2004, 30.7% were high school dropouts. That compares with 33.2% of the 3.5 million who came from 1995 to 2000, says Dowell Myers, a demographer at the University of Southern California. And more recent arrivals are college-educated: 34.3% had a bachelor's degree or higher, compared with 32.5% in the late 1990s.

Of the foreign-born Hispanics age 25 and over who arrived since 2000, about 13% had bachelor's degrees or more compared with 9% of those who came in the 1990s, according to Frey's analysis. Almost 65% of Asian newcomers had college degrees, up from 49%.

''Why are so many more immigrants now highly skilled?'' Myers says. ''Is it because the U.S. educational system is not putting out as many high-skilled workers? Do we have to import more workers?''

The government issued 195,000 visas a year to specialized, college-educated foreign workers sponsored by employers in 2001, 2002 and 2003, triple the norm.

The Center for Immigration Studies says an economic downturn after 2000 did not slow immigration. The non-profit group backs reducing immigration levels.

The Census data for the first time include demographic and socioeconomic profiles of ''second-generation'' Americans, those who have at least one foreign-born parent. More of them have college degrees and higher incomes than their parents.

The adult children of Asian and Hispanic immigrants are ''more likely to live in the suburbs, live in their own homes and be college grads,'' Frey says. ''They're basically achieving the American dream.''

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Posted by at 04:24 PM

February 12, 2005

AHE Hispanic Entrepreneurs

Young Hispanic Entrepreneurs Join AHE Board in 2005

NEW YORK CITY _ Four of the country's hottest rising entrepreneurial superstars join the Association of Hispanic Entrepreneurs www.ayle.org Board of Directors in 2005. These entrepreneurs represent the fastest growing group of entrepreneurs in the United States, young Hispanics.

Association of Hispanic Entrepreneurs (AHE), formerly known as the Association of Young Latino Entrepreneurs (AYLE), inducted four of the country's hottest rising entrepreneurial superstars into its Board of Directors in 2005. These entrepreneurs represent the fastest growing group of entrepreneurs in the United States, young Hispanics.

The inductees come from New York and Texas, but their ethnic backgrounds represent the diversity of this country’s Latino population; Mexico, Columbia, Dominican Republic, and Puerto Rico. AHE’s Chairman, Rey Hollingsworth Falú, said, “Hispanic Entrepreneurs are getting younger and more sophisticated. In a couple of years, I think you will be seeing the captains of industry coming from these people.”

Erick Calderon, a 24 year old Chicano, is the founder and principal of La Nova Interiors http://www.lanovainteriors.com, an importer, distributor, and retailer of exclusive tile products from Spain. He is the founder and chair of the Contractor’s Circle at the Houston Hispanic Chamber of Commerce, as well as an active member in the Emerging Leaders group of the Houston Downtown Alliance. A recipient of the International Baccalaureate Diploma and a graduate of the University of Texas with a degree in International business, Erick is an entrepreneur at heart. In addition to his business activities, Erick Calderon is an accomplished musician. He is a violinist and a self taught classical guitarist interested in musical composition and performance.

David Mantilla, a 25 year old of Columbian ancestry, is the Communications Director for the Betancourt 2005 campaign in New York City. He is also Director of Marketing for Cents Ability, a start-up 501c3 non-profit organization dedicated to teaching teens the fundamentals of personal finance and money management. He previously worked at Marsh & McLennan, as a Risk Consultant in Marsh’s e-Business Group. Before Marsh, he was a software programmer for the Physiology Department at Cornell University Medical College. David graduated from Harvard College in 2001 with a degree in Computer Science. He is a native New Yorker, and has traveled throughout Latin America and Europe.

Max Ramirez, a 27 year old from the Dominican Republic, is an experienced entrepreneur with longstanding media relationships in the New York Hispanic market. Mr. Ramirez is the President of Max Media Worldwide, www.maxmw.com, one of the nation's fastest-growing, 100% independent and Hispanic owned; marketing consulting firms based in New York. They specialize in developing customized marketing campaigns to generate immediate product sales, increased advertising response or enhanced brand-identity for your company’s product or service. In addition, is founder of the New York Entrepreneurs Network www.nyen.org He holds a Bachelor’s degree in Business Administration in Marketing from Berkeley College.

Laima A. Tazmin, a young entrepreneur at 15 years old, is a technology-oriented, and computer savvy person. President of LAVT Web http://www.lavtweb.com/ Laima wanted to become a business woman since she was in elementary school. In 2004, Laima Tazmin won the AHE Young Latina Entrepreneur of the Year award and was awarded the first annual Baruch College & Merrill Lynch IPO Challenge Award for Leadership & Innovation.

ABOUT AYLE
The Association of Hispanic Entrepreneurs was founded in New York in 1997 to serve as the premiere national organization to represent young Latino entrepreneurs' interests before the public and private sectors. Today, the association is looking to aggressively expand to advocate, promote, and facilitate the success of young Hispanic entrepreneurs in other communities. Visit www.ayle.org to start an association in your town.