December 19, 2009
Univision Nuestra Navidad at the White House
Univision’s ‘Target Presenta Nuestra Navidad’ at the White House. - The Univision Network, presenting partner Target and Emilio Estefan Enterprises present the annual holiday music special “Target Presenta Nuestra Navidad” (Target presents Our Christmas). This year’s special will include a guided tour inside the White House with President Barack Obama and mega star Gloria Estefan. The President will also deliver a special holiday message to the Hispanic community. Hosted by Lili Estefan, co-host of “El Gordo y La Flaca” (The Scoop and the Skinny), “Target Presenta Nuestra Navidad” will air Thursday, December 17, at 10:00 pm ET/PT (9:00 pm Central) on the Univision Network.
“Target Presenta Nuestra Navidad” will celebrate the traditions of the season and highlight the importance of volunteerism and service by focusing on four everyday heroes within the Hispanic community. From a troubled 20-year old in Los Angeles, CA, who turns his life around with the help of a professor and musician, to a 90-year old grandmother in the Bronx, NY, who is an advocate for the elderly community in her neighborhood, each heartfelt story describes a selfless act which highlights how everyone can make a difference and illustrates the impact of an act of service.
“This holiday season, we are excited to share this uplifting holiday special with our viewers and celebrate inspiring individuals who selflessly give back to our community,” said Alina Falcón, executive vice president and operating manager, Univision Network. “We are honored to once again work with Emilio Estefan and Target, to bring families across the country a touch of joy this holiday season.”
The special will also feature heart-warming performances by a variety of recording artists including Latin sensation Alejandro Fernandez; international super star Thalia; iconic Regional Mexican music band La Arrolladora Banda el Limon; pop singer Pee Wee and from American Idol’s season 7, David Archuleta. Taped in various cities throughout the U.S. and Mexico, the performances will include some of the artist’s chart-topping hit songs along with Christmas classics. Luis Fonsi and Eddie “Piolin” Sotelo will make a special appearance on the show.
“Volunteerism is the heart of the Target culture and this year’s show is especially near and dear to us,” said Laysha Ward, president, community relations, Target. “As part of this year’s special, Target is proud to continue our involvement with a local New York school that received a Target Volunteers School Library Makeover and bring the students a once-in-a-lifetime special performance.”
“After six years of producing ‘Target Presenta Nuestra Navidad’ for the Univision network, I truly believe this is our best show to date,” said Emilio Estefan. “As in years past, we showcase some of Latin music’s brightest stars singing their chart-topping hits and holiday classics, but what I think truly speaks of the magic of the season are the powerful and heart warming stories we share in this holiday special. Although we are going through very difficult times on so many levels, this show proves that the power of the human spirit and hope are still very much alive in our great country. My holiday wish is that after watching ‘Target Presenta Nuestra Navidad’ its viewers are compelled to make a difference in someone else’s life.”
Posted by Ahorre at 10:36 AM
December 17, 2009
Hispanic Public Relations Social Media Marketing Conference in Dallas
The Hispanic Public Relations Association (HPRA) and the Hispanic PR Blog are joining forces to make history by presenting the first ever Hispanic Public Relations & Social Media Marketing Conference in Dallas, TX, May 10-12, 2010.
"This conference will provide attendees with case studies, professional development, career and networking opportunities that are razor-focused on Hispanic PR and social marketing," said conference co-creator Manny Ruiz, the nation's leading blogger on Hispanic public relations and the founder of Hispanic PR Wire, a division of PR Newswire. "We believe this case studies-driven event will be the premier annual showcase for all that our Hispanic PR/social marketing industry has to offer."
"This conference comes at a critically important time for both HPRA and the Hispanic market," said John Echeveste, HPRA co-founder and senior adviser. "This year, HPRA celebrated its 25th anniversary and, in 2010, we will expand its national presence, while the upcoming U.S. Census and the continued growth of social media will underscore the importance of the national Hispanic market. As the leading organization for Hispanic public relations professionals, HPRA is pleased to co-present this conference to demonstrate the effective role that PR plays in Hispanic marketing and the creativity and innovation that our members are providing in leading the social media revolution," added Echeveste.
The conference will feature nearly two dozen sessions on a wide range of topics covering everything from how to generate coverage with the top Hispanic bloggers to best practices in Hispanic youth marketing to how to effectively manage corporate partnerships with Hispanic organizations. All of the professional development programs are being defined by a senior executive advisory board consisting of some of the most seasoned Hispanic PR pros in the corporate communications, agency, media and non-profit worlds.
The conference advisory board consists of: Cristina Alfaro (McDonald's); Jorge Diaz de Villegas (Fleishman); Aymee Zubizarreta (State Farm); Armando Azarloza (The Axis Agency); Alfredo Padilla (Comerica Bank), Ivette Zurita and Lourdes Rodriguez (Hispanic Public Relations Association); Stephen Chavez (Ketchum); Lorenzo Lopez (Walmart); John Echeveste (VPE Public Relations), Romina Bongiovanni (Edelman); Audrey Ponzio (Edelman); Rosa Alonso (My Latino Voice); Mario Flores (Sportivo/RL Public Relations) and Deborah Vallejo (Bromley).
In addition to quality professional development programs and networking opportunities, the conference will feature an exhibition area to connect Hispanic marketers with industry communications providers as well as key Hispanic organization exhibitors. Parallel to the main exhibition hall will be a first of its kind Hispanic Market Career Fair for companies, organizations and government agencies seeking talented Latinos in PR and advertising.
The full, detailed conference agenda/speakers will be released in early January but sponsorships and early bird registration are already available at the conference web site, www.HispanicPRConference.com or by contacting show director Ray Bianchi at 708-620-9738 or by emailing hispanicprblog@gmail.com. The conference will be held at the Sheraton Dallas.
To sign up for conference-related Twitter headlines subscribe at www.Twitter.com/HispanicPR.
About the Hispanic Public Relations Association (HPRA) - HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information please visit www.hpra-usa.org.
About the Hispanic PR Blog - Founded by Multicultural PR veterans Manny Ruiz of PR Newswire/Hispanic PR Wire and Angela Sustaita-Ruiz of Hispanic Media Trainers, LLC, the Hispanic PR Blog (HispanicPRBlog.com) the PR industry's premier source for news and views related to Hispanic and multicultural PR. The blog and its accompanying Twitter feed (Twitter.com/HispanicPR) regularly feature columns, stories, white papers, job postings, calendar events and more. The blog's RSS feed can be obtained at http://feeds.feedburner.com/HispanicPRBlog. The RSS feed to the Twitter feed is available at http://twitter.com/statuses/user_timeline/38222941.rss. The Hispanic PR Blog also features its own news icon for iPhones. To add it to your iPhone, simply bookmark the home page of the blog on your iPhone.
SOURCE Hispanic Public Relations Association
Posted by Ahorre at 01:30 PM
June 04, 2008
Multicultural Direct Marketing DM Days
Cesar Melgoza, Co-Founder & Managing Partner, of Latin Force Group will be presenting next Tuesday June 10th, at DM Days 2008 in New York City, NY. For more information about the event please visit http://www.the-dma.org/conferences/dmdays08/.
DM Days is your opportunity to gain mastery over this evolving discipline. During a week of highly focused direct marketing, you’ll get a 360° view of marketing from acquisition and retention and online and interactive media to strategic visioning and brand and direct integration. The conference will take place June 10th thru the 12th at the Jacob K. Javits Convention Center in New Your City.
If you will be in attendance we look forward to having you at the session. Below you can find a detailed description of Cesar’s presentation. If you should have any questions please do not hesitate to ask.
Date & Time: Tuesday, June 10th, 3:05 PM to 4:00 PM
Room: 1a23
Title: Multicultural Direct Marketing
Extract the burgeoning value of the Hispanics in your customer and prospect databases. Identify exactly how many Hispanics have purchased your products, services then segment according to language preference, acculturation, country of origin, socioeconomic strata, lifestyle, buying behavior and other parameters that will lead you to increased understanding and more precise action-oriented marketing programs.
Deliverables:
· Understand the cultural diversity of your customer base
· Segment customers into key categories
· Connect database intelligence with effective marketing programs implementation
Metro Area Hispanic Population Size and Growth
Posted by Ahorre at 12:10 PM
December 04, 2007
Marketing to US Hispanics and Latin America Conference
US Hispanic Internet Marketing - HISPANIC PR - Strategic Research Institute (SRI), an organization that creates, produces and manages conferences covering industry specific business-to-business topics, today announced its 14th Annual Marketing to U.S. Hispanics & Latin America Conference. This must-attend event will bring marketing professionals presentations that feature case studies sharing actionable strategies from industry leaders.
SRI is also proud to announce that January’s conference will for the first time feature Online and New Media day. As there is a growing number of Hispanics online, there is a greater demand to reach them through this medium. Day two of the conference, Tuesday, January 29th, is devoted to understanding Hispanics’ online user behavior and learning how to maximize this marketing opportunity. Major brands and industry experts will discuss specific examples to help companies utilize this valuable resource.
“I am honored to be a part of this long-running event that brings attendees the best in the industry to discuss the topics that matter most,” said Jose Cancela, Conference Keynote Speaker, Hispanic Market Expert and Author of The Power of Business en Español. “This conference is the best in the industry because case studies are an integral part of the program presentations, and will provide an in-depth look at how a company should discuss its brand, product and service, and how to reach your target sub-segment.”
In addition to Mr. Cancela, SRI is pleased to welcome Susan Solano, Senior Vice President of Consumer Marketing at Telemundo, as a conference keynote speaker.
In its 14th year, the Marketing to U.S. Hispanics & Latin America Conference features a program with 40 speakers including 11 noteworthy brand innovators like Pernod Ricard USA, MasterCard Worldwide, Toyota North America, SAP Latin America, AT&T and HSBC.
Please join SRI on January 27-29, 2008 at the Westin Colonnade in Coral Gables, Florida for this blockbuster event, which will again kick-off with the Opening Progressive Networking Dinner. Come and take advantage of this wonderful opportunity to reunite with colleagues and network with new ones.
For sponsorship information, please contact Hank Woji at 713.290.8836 or hwoji@srinstitute.com. To become a media partner, please contact Andrew Chin at 212.967.0095 x238 or achin@srinstitute.com.
Posted by Ahorre at 01:15 PM
March 27, 2007
Young US Born Latinos Internet Usage
The younger U.S.-born Latinos tend to really embrace the Web and all it has to offer. They consume and embrace online video and audio, mobile applications, and forms of social media.
Sites like "Que Pasa" and "Mi Gente" are popular and have shift in providing users with a modern approach. "Que Pasa" caters the latino market with bilingual content. Both are currently seeking "members.
One can observe the look and feel of MySpace / Facebook mesh with a Latin twist.
Video Ideas Como Comenzar Un Negocio Internet
Posted by Ahorre at 01:48 PM
July 14, 2006
Market Via Word of Mouth
OK - heard mention of viral marketing and how effective these "campaigns" can be. However, does this phenomenon happen purposely or on accident? Can you really determine which ad or site or movie or sound clip will explode with viral popularity?
Posted by Ahorre at 09:49 AM
May 01, 2005
Prestamos Hipotecas y Tarjetas de Credito
Prestamos Hipotecas y Tarjetas de Credito
Consejos para Comprar Casa
Refinanciar o Refinanciamiento
Prestamos Personales
Sobre Tarjetas de Credito
Tarjetas de Credito Aseguradas
Calculadora Prestamo Hipoteca
Home Loan challenges for Latinos
Latino Home Ownership Challenges
Glossario de Prestamos Hipotecarios
Tarjetas de Credito de Pequenos Negocios
NAHREP Presidenta Frances Martínez Myers
Hispanos Desconfian Sistemas Financieros
El Contrato Cuando vas a Comprar Una Casa
Prestamos Hipotecarios - Prestamo Hipotecario
Servicios Financieros para Empresas en Español
Seguros de Casa Seguro Propietarios de Viviendas
Why it's difficult for Latinos to become Home Owners
Prestamos Hipotecarios Puntos mas Tasas con su APR
Seguros de Casa Seguro Propietarios de Viviendas
Tarjeta de Credito Visa Tarjeta de Credito MasterCard
Una Hipoteca para Comprar Una Casa Prestamos Hipotecarios
Posted by Ahorre at 05:18 AM
April 26, 2005
Business Blogs Mean Real Business
Business Week's featured article is about blogs
Que es un Blog? - Blogging 101 - Business Blog Marketing
Posted by Ahorre at 08:29 PM