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Multicultural Direct Marketing DM Days
Cesar Melgoza, Co-Founder & Managing Partner, of Latin Force Group will be presenting next Tuesday June 10th, at DM Days 2008 in New York City, NY. For more information about the event please visit http://www.the-dma.org/conferences/dmdays08/.
DM Days is your opportunity to gain mastery over this evolving discipline. During a week of highly focused direct marketing, you’ll get a 360° view of marketing from acquisition and retention and online and interactive media to strategic visioning and brand and direct integration. The conference will take place June 10th thru the 12th at the Jacob K. Javits Convention Center in New Your City.
If you will be in attendance we look forward to having you at the session. Below you can find a detailed description of Cesar’s presentation. If you should have any questions please do not hesitate to ask.
Date & Time: Tuesday, June 10th, 3:05 PM to 4:00 PM
Room: 1a23
Title: Multicultural Direct Marketing
Extract the burgeoning value of the Hispanics in your customer and prospect databases. Identify exactly how many Hispanics have purchased your products, services then segment according to language preference, acculturation, country of origin, socioeconomic strata, lifestyle, buying behavior and other parameters that will lead you to increased understanding and more precise action-oriented marketing programs.
Deliverables:
· Understand the cultural diversity of your customer base
· Segment customers into key categories
· Connect database intelligence with effective marketing programs implementation
Ahorre June 4, 2008 12:10 PM | Hispanic Marketing | Sales | Marketing | Promotions | Internet Marketing