May 05, 2005
Popularity of Mexican Beer
In the past decade, annual U.S. malt beverage imports from Mexico rose from $36 million to $162 million. Beer and tequila now make up 22 percent of Mexico's US$1.5 billion in food exports to the United States and the breweries employ 88,000 people in 11 Mexican states.
Analysts attribute the success to strategic pre-NAFTA alliances with U.S. beer giants and marketing genius that seems to promise a Mexican beach in each lime-enhanced sip.
Cinco de Mayo an excuse to party in U.S.
Posted by Ahorre at 06:02 PM
April 17, 2005
Cinco de Mayo Festivals
Cinco de Mayo is often confused as Mexico's Independence Day. Cinco de Mayo commemorates an army victory in the "Batalla de Puebla" against the French in 1862, during the French occupation.
Cinco de Mayo is more of a regional holiday in Mexico, celebrated in the state of Puebla. Commercial interests in the United States and Mexico have also been successful in promoting the holiday, with products and services focused on Mexican food, beverage and festive items. U.S. merchants identify this as a new venue in order to build and attract customers via this new theme. Cinco de Mayo is becoming increasingly popular due to several factors like 1) Retailer distribution of Mexican products 2) Mexican representation of retailer dollars 3) Party time venues with Cinco de Mayo theme. Hispanic Event Marketing - Cinco de Mayo New York Festival
Posted by Ahorre at 01:52 PM
March 24, 2004
Cinco de Mayo 2004 New York Festival
The 3rd annual Cinco de Mayo New York Festival will take place Sunday May 2, 2004. The venue will take place at Flushing Meadows Park which is located in the borough of Queens in New York City.
Turn out is expected to reach +75,000 - +125,000 ( my estimates ). Asking price for a 10x10 booth is $5,000. Last years event was a pleasure to experience. I was there for two hours and for once I was able to see the community together.
For years in New York, the Mexican community was viewed as a minority group within the Hispanic community. As their population grew, local leaders became visible. Jaime Lucero, who today is the President of the Mexican Small Business Chamber of Commerce was one of the most prominent leaders.
Today, efforts for the community seem to be working in more of a cohesive manner. The Mexican consulate, and organizations like Fiestas Patrias and Casa Puebla appear to be working together.
The Mexican community in New York was primarily represented by the State of Puebla. Today, there is more of a 50/40/10 representation of the states of Puebla, Mexico's Districto Federal and the northeastern states. The City of Veracruz seems to represent the body count in the northern and western suburbs of the New York market.
Poblanos, are the Mexicans who cherish the Cinco de Mayo date to their hearts. In Puebla, it is a historic date. In other parts of Mexico it's just a regular holiday. In America, it's a COMMERCIAL VENUE. I laugh when I see Viva Mexico! banners across general market neighborhoods.
Mexico's Cinco de Mayo is often confused as Mexico's Independence Day. Cinco de Mayo commemorates an army victory in the "Batalla de Puebla" against the French in 1862, during the French occupation.
The Mexican community in the New York Tri-State area is really blooming. The Mexican Consulate figures say +1 million of Mexicans in New York Metro. I don't believe that figure, it must be a politically correct figure. It definitely exceeds +600M in total.
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Geoffrey Gonzalez, founder of Ahorre Marketing. Ahorre provides Hispanic marketing services for new entrants into the Hispanic Market. We focus our attention on crossing your marketing efforts over to the Hispanic Market. We provide tools that easily blend into your new Hispanic marketing mix. (http://www.ahorre.com) 1.800.AHORRE.COM
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Posted by Ahorre at 04:18 PM