« U.S. Born Hispanics English Educated Affluent | Hispanic Marketing | Broadcasters Targeting the Hispanic Community now offer Diverse Programming »
Popularity of Mexican Beer
In the past decade, annual U.S. malt beverage imports from Mexico rose from $36 million to $162 million. Beer and tequila now make up 22 percent of Mexico's US$1.5 billion in food exports to the United States and the breweries employ 88,000 people in 11 Mexican states.
Analysts attribute the success to strategic pre-NAFTA alliances with U.S. beer giants and marketing genius that seems to promise a Mexican beach in each lime-enhanced sip.
Cinco de Mayo an excuse to party in U.S.
Ahorre May 5, 2005 06:02 PM