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How to Reach Generation Y via Experiential Marketing
Generation Y is comprise of tweens, teens and college students and they make up nearly a 1/3 of the U.S population, an estimated "$170 billion Purchasin Power" and hard to reach via mass media.
Experiential Marketing - How marketers can tap into this group? According to research by agency Jack Morton - it lies in nontraditional marketing events that enable marketers to reach Gen Y face-to-face, weaving products and brands into lifestyles consumers value
Ahorre December 3, 2005 12:33 PM