February 19, 2010

X-Change Corporation Acquires Connected Media Technologies

X-Change Corporation, announced it has completed its merger with Miami based ConnectedMedia Technologies, Inc., a digital multimedia firm to the US Hispanic market, offering a complete suite of media solutions to help broadcasters, agencies, advertisers and content owners to target the growing US Hispanic demographic more easily and efficiently in this age of diverse digital convergence.

Mr. Fernando Gomez, Senior Executive VP for ConnectedMedia Technologies, Inc. stated, "This merger presents a formidable opportunity for our company and its shareholders, as we now have access to the US capital markets to execute our multi-media acquisition plan, allowing us to better serve our Hispanic market audience and expand our product offerings to our clients."

X-Change Corporation completed the merger with Connected Media Technologies, Inc., and in doing so the purchase price was paid in stock. Control has been turned over to the share holders of Connected Media.

Posted by Ahorre at 07:30 AM

November 17, 2009

Adrenalina Multicultural Advertising Marketing Agency

Marketing- Ad Shop Looks Beyond Census Numbers To Provide Online Multicultural Destination Site - Agency injects digital offering with new America perspective, elevates GetAdrenalina.com with Web 2.0 strategy, mounts micro site to expand momentum, conversation on emerging multicultural marketplace

Seeking to infuse its digital innovation strategy with a dose of real-world perspective, Adrenalina, a leading multicultural advertising and marketing agency that is part of the MDC Partners network, said today it is mounting a next-generation multicultural micro site aimed at unleashing the power and influence of U.S. Hispanic and African Americans.

www.Dubbed TheCountThatCounts.com, the micro site serves to buoy the GetAdrenalina.com portal with Web 2.0 strategic insights while widening the discussion about the impending 2010 U.S. Census beyond a numbers story to include an examination of the cultural cues, trends and conversations that shape the attitudes of African Americans and Hispanics. The micro site is scheduled to go live today and may be found at the agency's portal, GetAdrenalina.com.

"The numbers alone no longer define the marketplace," said Manuel Wernicky, president, chief ideas officer and managing partner, Adrenalina. "The significant population shift expected to occur among minority groups by 2042 is the start of a powerful movement and transformation of multicultural consumers as the new mainstream."

TheCountThatCounts.com, is designed to provide a venue for U.S. Latinos, African Americans and others to share constructive info and ideas that help to further the conversation about the nation's transformation into a new America. The site also is considered to be a media channel for users to voice their thoughts and perspective on the emerging cultural shift in the U.S. population.

"We've embarked on these efforts to help generate, share and perpetuate a better understanding of people of color," Wernicky said. "We think the time is now to expand the discussion about the changing face of America using social media and the Web to initiate an online destination for discourse, social examination and the development of strategic initiatives that help build cultural movements."

Census projections predict that by 2042 Hispanics, African Americans and other people of color who long have been in the minority of the U.S. population will comprise the nation's collective majority.

TheCountThatCounts.com features four main sections, including a newsfeed section offering relevant content about multicultural issues, trends and info culled from CNN.com; PewHispanic.com, the Web site of the Pew Hispanic Center, and CIS.com, the portal of the Center for Immigration Studies.

A section devoted to Twitter will aggregate 'tweets' about conversations, trends and other comments being said by users about the emerging multicultural marketplace, Hispanics, African Americans and other people of color.

Additionally, the micro site will showcase press clips that highlight news and features about the innovation, creativity and strategy behind Adrenalina while a dedicated YouTube.com channel will broadcast videos that underscore the significance of an emerging multicultural mainstream.

With the rollout of the diversity-themed micro site, Adrenalina becomes the first ad shop in the multicultural space to develop and mount client services offering nuanced, cultural and behavioral insights that extend beyond traditional consumer experiences.

"Looking to 2010 and beyond, marketers seeking to connect their brands with consumers must step up their strategies and shift to speaking 'in cultures not in languages,'" said Manuel Wernicky, president, chief ideas officer and managing partner. "Marketers should think of the census as a tool for marketing to a collective of multicultural consumers. The future is no longer about selling independently to diverse members of the whole."

For more than a year, Adrenalina has been pumping up its client services and carving out its expertise as an ad shop that doesn't make ads but instead creates emotions in anticipation of an expected growth surge by 2050 when U.S. Hispanics, already the nation's largest minority, are projected to account for 30 percent, or one in six, Americans, per the U.S. Census Bureau.

For more information about Adrenalina, or to obtain screen images of the micro site, send an email to: news@getadrenalina.com

About Adrenalina - A new kind of agency for a new America, Adrenalina, New York, is a brand leadership consultancy that infuses multinational brands with cultural and emotional messaging via digital innovation, creative experiences with stopping power, social networking and action marketing strategies designed to ignite a multicultural consumer revolution.

Posted by Ahorre at 10:06 AM

April 17, 2006

Hispanic Market Media Markets Projections 2010

HISPANIC PR - Advertisers’ efforts to reach Hispanic consumers are becoming more targeted, and language is a major factor, according to a new U.S. Hispanic Media Market: Projections to 2010 report issued by HispanTelligence(R), the research division of Hispanic Business Inc.

-- Advertisers spent more than $3.3 billion to market products to U.S. Hispanics in 2005, a 6.8 percent increase from 2004.

-- While traditionally Spanish-language advertising was used to reach Hispanics, new data indicates second- and third-generation Hispanics tend to favor English.

-- As a result, ad-spending growth in some sectors of the U.S. Hispanic market is slowing as advertisers debate which Hispanic demographic to target.

“The shift in language preference is forcing advertisers to look beyond the monolinguistic and homogeneous stereotypes of Hispanic consumers,” states Juan Solana, Chief Economist at HispanTelligence(R). “Advertisers are becoming more aware of the complexity of this demographic and are refining their messaging to ensure relevance.”

The U.S. Hispanic Media Market: Projections to 2010 report highlights the latest research on the top Hispanic DMAs, the top advertisers in the Hispanic market, purchasing power by language preference, and top Hispanic ad agencies, as well as trends in radio, television, print, and Internet advertising to reach Hispanics. The report can be purchased online at the Hispanic Business Store at http://www.hispanicbusiness.com/research/

Posted by Ahorre at 05:04 AM

April 08, 2006

Advertising Ethnic Media

What A Surprise! The 2000 Census found that 12.5% of the U.S. population of more than 280 million was Hispanic — a bigger market than all of Canada — and projects the share to be nearly 18% by 2020.

Last year, Spanish-language TV's ad sales rose 16.9%, according to Nielsen Monitor-Plus, making it No. 2 in ad market growth after the Internet.

And there's still plenty of running room. Spanish-language media accounted for just 4% of the $106.5 billion advertisers spent on TV, local newspapers and national magazines last year. That's one reason Kagan Research forecasts spending on Hispanic broadcast and cable networks will grow 16.4% a year through 2009, surpassing English-language counterparts' forecast of 9.4% a year.

Among other factors that could make this ethnic media's breakout year, ad and audience surges in ethnic media are expected in June and July during soccer's quadrennial World Cup championship.

And Wall Street's estimation of ethnic media could rocket depending on the outcome of Univision's current search for a buyer. Investors already value the USA's largest Spanish-language broadcaster — with 62 TV stations on the mainland and in Puerto Rico along with other networks and media properties — at more than $10 billion.

Posted by Ahorre at 08:22 PM

June 29, 2005

Dr Pepper Hispanic Advertising “inconfundible”

By Laurel Wentz Adage.com -- For Dr Pepper, it’s not as simple as just picking a language, Spanish or English, for its first Hispanic campaign. One word, two languages - To reach its dual target, Dr Pepper has come up with one word, in two languages: “inconfundible,” and its English equivalent, “unmistakable.” Dr Pepper First Hispanic Marketing Campaign

Posted by Ahorre at 04:28 PM

U.S. Hispanic Ad Spending Will Grow in 2005

NEW YORK AdAge.com -- U.S. Hispanic ad spending will grow by 10.5% in 2005, sharply outpacing the overall U.S. ad market spending at just 3.4%, according to a new forecast this week by TNS Media Intelligence.

The only segment of the U.S. media market that TNS expects to grow slightly faster than Hispanic media is cable network TV, predicted to rise by 11.6%. "We are seeing strong growth in cable TV, Hispanic media, the Internet and consumer/Sunday magazines," said Steven Fredericks, president-CEO of TNS MEdia Intelligence.

The fast growth in Hispanic media is keeping pace with the increase in the Hispanic population. The U.S. Census Bureau reported earlier this month that Hispanics accounted for half of all growth in the U.S. population between July 1, 2003 and July 1, 2004. The Census Bureau's official estimate puts the U.S. Hispanic population at 41.3 million, although many believe the real figure is higher. See the full TNS forecast story at http://www.adage.com/news.cms?newsId=45410 -- Laurel Wentz

Posted by Ahorre at 04:13 PM

U.S. Hispanic Ad Spending Will Grow in 2005

NEW YORK (AdAge.com) -- U.S. Hispanic ad spending will grow by 10.5% in 2005, sharply outpacing the overall U.S. ad market spending at just 3.4%, according to a new forecast this week by TNS Media Intelligence. The only segment of the U.S. media market that TNS expects to grow slightly faster than Hispanic media is cable network TV, predicted to rise by 11.6%.

The fast growth in Hispanic media is keeping pace with the increase in the Hispanic population. The U.S. Census Bureau reported earlier this month that Hispanics accounted for half of all growth in the U.S. population between July 1, 2003 and July 1, 2004. The Census Bureau's official estimate puts the U.S. Hispanic population at 41.3 million, although many believe the real figure is higher.

Posted by Ahorre at 04:13 PM