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Dr Pepper Hispanic Advertising “inconfundible”
By Laurel Wentz Adage.com -- For Dr Pepper, it’s not as simple as just picking a language, Spanish or English, for its first Hispanic campaign. One word, two languages - To reach its dual target, Dr Pepper has come up with one word, in two languages: “inconfundible,” and its English equivalent, “unmistakable.” Dr Pepper First Hispanic Marketing Campaign
Ahorre June 29, 2005 04:28 PM