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Hispanic Market Media Markets Projections 2010
HISPANIC PR - Advertisers’ efforts to reach Hispanic consumers are becoming more targeted, and language is a major factor, according to a new U.S. Hispanic Media Market: Projections to 2010 report issued by HispanTelligence(R), the research division of Hispanic Business Inc.
-- Advertisers spent more than $3.3 billion to market products to U.S. Hispanics in 2005, a 6.8 percent increase from 2004.
-- While traditionally Spanish-language advertising was used to reach Hispanics, new data indicates second- and third-generation Hispanics tend to favor English.
-- As a result, ad-spending growth in some sectors of the U.S. Hispanic market is slowing as advertisers debate which Hispanic demographic to target.
“The shift in language preference is forcing advertisers to look beyond the monolinguistic and homogeneous stereotypes of Hispanic consumers,” states Juan Solana, Chief Economist at HispanTelligence(R). “Advertisers are becoming more aware of the complexity of this demographic and are refining their messaging to ensure relevance.”
The U.S. Hispanic Media Market: Projections to 2010 report highlights the latest research on the top Hispanic DMAs, the top advertisers in the Hispanic market, purchasing power by language preference, and top Hispanic ad agencies, as well as trends in radio, television, print, and Internet advertising to reach Hispanics. The report can be purchased online at the Hispanic Business Store at http://www.hispanicbusiness.com/research/
Ahorre April 17, 2006 05:04 AM