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U.S. Hispanic Ad Spending Will Grow in 2005
NEW YORK (AdAge.com) -- U.S. Hispanic ad spending will grow by 10.5% in 2005, sharply outpacing the overall U.S. ad market spending at just 3.4%, according to a new forecast this week by TNS Media Intelligence. The only segment of the U.S. media market that TNS expects to grow slightly faster than Hispanic media is cable network TV, predicted to rise by 11.6%.
The fast growth in Hispanic media is keeping pace with the increase in the Hispanic population. The U.S. Census Bureau reported earlier this month that Hispanics accounted for half of all growth in the U.S. population between July 1, 2003 and July 1, 2004. The Census Bureau's official estimate puts the U.S. Hispanic population at 41.3 million, although many believe the real figure is higher.
Ahorre June 29, 2005 04:13 PM