March 07, 2010

Hispanic Sports Summit Fall 2010 New York City

Hispanic Sports Summit is the first annual Summit where leading sports industry leaders reveal how they leverage sports to reach Hispanics. The Summit will take place Fall 2010 in New York, NY. The event producer is looking for Speakers and Sponsors. Contact elisa@hispaniccreativegroup.com for more details.

Posted by Ahorre at 09:53 AM

May 02, 2006

Marketing to Affluent Hispanics

Hispanic Market Pro (HMP) is hosting a national audio conference Thursday, April 27 at 2:00 p.m. ET through its Hispanic Market University (HMU) on what advertisers and public relations practitioners need to effectively reach affluent Hispanics.

The 1 hour and 30 minute audio conference, “Successful Strategies and Tools for Marketing to Affluent Hispanics” is part of HMU’s series of professional development audio conferences for Hispanic communicators. Some of the practical topics that will be covered include:

-- What is the definition of the affluent Hispanic and what is the estimated size of this niche market opportunity?
-- Who are the affluent Hispanics, where are they located and how much money do they have?
-- What are some distinguishing traits and habits that make marketing to affluent Hispanics different from marketing to the wealthy mainstream? How does the affluent Hispanic differ from affluent Blacks and Asians?
-- Who are the nation’s most effective marketers reaching affluent Hispanics now and what are they doing right that others can learn from?
-- What are the most common myths about marketing to affluent Hispanics?
-- What types of products or services have the most untapped opportunities to reach this important segment and why?
-- What type of print, broadcast and online media are best suited to reach affluent Hispanics?
-- Should Latin America’s upper-class be considered part of the affluent Hispanic Market? Why or why not?
-- What types of grassroots event sponsorships are attractive to affluent Hispanics and which ones are the most important ones in each of the Top 10 Hispanic markets?
-- What innovative tools or ideas are Hispanic advertising agencies offering clients to better reach affluent Hispanics in 2006?
-- What are some examples of clever marketing tactics to reach affluent Hispanics?
-- What are some important considerations about using Internet campaigns to reach affluent Latinos

Posted by Ahorre at 08:41 AM