April 21, 2010
2009 Digital Coupons Web Mobile Apps Print
Cupones - Digital Coupons Beat Newspapers in 2009: Coupons.com Research. New entries last year to the annual top digital coupon list include restaurants and entertainment.
The redemption values carried by digital coupons in 2009 grew ten times faster than those of coupons printed in newspapers, according to statistics from Coupons.com, a digital coupon platform.
The data from Coupons.com reports that savings offered through the company’s outlets – including Web accounts, branded apps on mobile and HP printers, and the Grocery iQ smartphone app—grew 170% in value during 2009 to more than $858 million.
By comparison growth measures for newspaper coupon value last year ranged from 8% (per TNS Media Intelligence) to 16% (estimate from retail consultant Inmar.) As a result, Coupons.com claims, redemption values on its digital offering outstripped the increase in newspaper-based coupons by more than 10 to 1.
"For the first time in almost two decades the use of coupons increased in 2009, in part due to the growth of digital coupons as more consumers made them part of their shopping routine and more brands tapped them to engage with their consumers," Coupons.com CEO Steven Boal said in a release. "We expect the adoption of digital coupons will continue to accelerate in 2010."
The 170% increase in value of offers on Coupons.com platforms in 2009 exceeded the previous year’s growth rate, the company said. In 2008, offer value grew 133% over that of 2007.
The company y cited other research to underline the strong growth of the digital coupon sector in 2009. For example, coupons/ rewards was the fifth fastest growing Internet category last year, according to online metrics firm Nielsen. Google searches for the terms "printable coupons" and "online printable coupons" grew 186% and 178% respectively during the year, while Yahoo said "coupons" ranked first on its list of economy-related search queries—followed by "unemployment", "stimulus plan", "cash for clunkers" and "student loans".
Internal data from Coupons.com found that ready-to-eat cereal was the most popular product category for digital coupons last year, by a wide margin, followed by yoghurt, just as they were in 2008. But the rest of the coupon favorites list showed some shakeup. Last year, salty snacks filled the third slot; this year sweet snacks took that honor, and the salt goods dropped to number five.
Also new to this year’s list: refrigerated dough, nutritional snacks, condiments and pizza. The addition of non-CPG categories quick-service restaurants/ casual dining and entertainment to the 2009 top list indicates a growing interest on the part of non-grocery brands in offering online discounts, the company said.
The 2009 Coupons.com savings index, a metrics that relates the size of metro population to the value of the company’s coupons redeemed, found that Atlanta residents were heavy users of Coupons.com offers in 2009, followed by Tampa, Cincinnati, St. Louis and Minneapolis.
Coupons.com is based in Mountain View CA.
Posted by Ahorre at 07:07 AM
2009 Coupon Redemption Usage Research
Cupones - After several years of flat growth from 2006 through 2008, coupon redemption in the U.S. grew by 27% last year, according to new research from The Nielsen Company.
Coming off a three-year average of 2.6 billion redemptions in the period ending 2008, coupon offers saw a record increase to 3.3 billion redemptions in 2009 the second highest year-over-year growth ever recorded in coupon use, according to NCH Marketing Services, a Valassis affiliate.
While the great majority of those 2009 redemptions (65%) took place at the grocery store checkout counter, Nielsen found that the biggest increase came in redemptions at dollar/discount/variety store register, where the number of coupons handed in jumped 71% last year. By contrast, grocery redemptions only increased 20%.
Mass merchandisers also saw a bigger jump in coupon redemptions than conventional supermarkets, with a 26% increase. Both dollar stores and mass merchandisers had a 20% share of the redemption business last year.
Other outlets with smaller shares also saw double-digit increases in coupon redemption: pharmacies (16%), convenience stores (12%) and military commissaries (12%).
As to redemption methods, the Nielsen report pointed to data collected by Inmar Inc. that found a 2635 increase in the use of coupons distributed over the Internet. Direct-mail coupons saw a 69% boost in redemptions, and direct-mail co-op offers experienced a 45% jump. Those distributed through free-standing inserts in newspapers saw a 36% jump in redemptions, while coupons redeemed in digital promotions underwent a 31% increase.
Newspaper inserts are still the primary means of coupon distribution (89%) and make up the largest part of redemptions (53%), according to Nielsen.
Surprisingly, Nielsen found that affluent households drove the big expansion in coupon use last year, with incomes of $70,000 or more making up 41% of the coupon “enthusiast” group—the most likely to use a coupon—and 38% of the “super heavy” coupon user groups.
Coupon “enthusiasts” also make up more than half (51%) of the larger households, i.e. those with three or more members, Nielsen found. Those 65 and older are also major “heavy’ and “super heavy’ coupon redeemers.
The Nielsen study concludes that coupon use has become a long-term habit for American shoppers that marketers will need to factor into their campaigns even as the economy ticks upward.
‘With the economic recovery taking hold slowly and without significant employment growth, expect coupon use to continue,” Todd Hale, senior vice president for consumer and shopper insights wrote in the official Nielsen blog [[http://blog.nielsen.com/nielsenwire/consumer/the-coupon-comeback/]]. “With advancements in coupon delivery vehicles that enable both better targeted coupon distribution and redemption, manufacturers and retailers will continue to have real opportunities to use coupons to drive sales for the next few years and beyond.”
Posted by Ahorre at 07:04 AM
December 16, 2009
Hispanic Shopping Private Label Brands
Many Hispanic shoppers are buying more private brand products, a trend expected to continue in the future based on research by the Food Marketing Institute (FMI) Private Brands Group presented in the report Se Habla Isn’t Enough: Private Brands Among Hispanics 2009.
In fact, the research found that 37 percent of Hispanic shoppers are purchasing more private brand products this year and 25 percent plan to buy more in 2010.
“Hispanic people are discovering the value and quality of private brands. This is a welcome finding since food plays a central role in their culture,” said Patrick Walsh, FMI vice president of industry relations and collaboration.
More than seven in 10 Hispanics (73 percent) agree that “store brands are a great value for the money,” including over half (52 percent) who “strongly agree,” according to the report. Nearly as many (64 percent) agree that “store brands are just as good as national or international brands,” with more than four in 10 (42 percent) holding this view strongly.
“This emerging trend has tremendous sales potential for food retailers,” Walsh said.
The report found that private brands account for 31 percent of household grocery expenses among Hispanics, averaging $85.94 every two weeks out of a total of $266.63.
Hispanics at All Income Levels Buying Private Brands
Household income does not affect the amount spent. In fact, Hispanics earning $50,000 or more per year spend the most at $92.67. Retailers that offer multiple tiers of products, from basic to premium, can effectively market private brands to Hispanics at all income levels, according to the research.
Other findings bode well for the future of private brands, notably that the youngest shoppers, 18-24, spend more than any other age group at $99.41 every two weeks. In addition, 42 percent of Hispanics entering their prime earning years, 25-39, have increased spending on these products this year.
Contributing to the positive outlook is that the current U.S. Hispanic population is 45 million, a number projected to grow to 64 million — one in five Americans — by 2020, according to the market research firm Synovate. Their buying power is expected to double over that time span to $2.2 trillion.
The most popular private brands among Hispanics, defined as items bought when shopping “every time” or “fairly often”:
* Dairy products, 54 percent.
* Paper products, 41 percent.
* Carbonated beverages or soda or bottled water, 35 percent.
* Cleaning supplies, 34 percent.
* Hot or cold cereals and other breakfast products, 34 percent.
How to Increase Private Brand Sales Among Hispanic Shoppers
The report found opportunities for retailers to increase sales of private brand products among Hispanics. Among all Hispanic shoppers, 10 percent never buy these products and another 48 percent do so sometimes or rarely. This is especially the case among the less acculturated, defined as Hispanics who have resided in the U.S. less than half their lives and speak Spanish as their dominant language.
The study explored how retailers can encourage Hispanics to buy new private brands. The top five factors rated “very influential” in moving them to try out a new product:
* Quality and healthy ingredients, 64 percent.
* Price lower than the alternative national brand, 63 percent.
* Discount coupons and sales, 59 percent.
* Same ingredients and characteristics of the alternative national brand, 49 percent.
* The store would donate a percentage of private brand sales to the community, 48 percent.
Although it is well recognized that having Spanish signs, labels, ads and bilingual employees is essential to reach out to Hispanic shoppers, these factors rated much lower in influencing them to buy new store brands.
Posted by Ahorre at 11:19 AM
November 03, 2005
Carmens Cupones Y Consejos Celebrates 5th Year and Releases 2006 Program Schedule
Carmen's, entering its 5th year as the leading Co-op Direct Mail Program to U.S. Hispanics, reaches millions of Hispanic households each mailing, in the top 11 U.S. Hispanic states and 17 markets, for as little as 3.5 cents per household.
PRWEB -- After 4 successful year's Carmen’s keeps on delivering. This time by announcing the release of their 2006 Program Schedule, allowing any company having an initiative to reach U.S. Hispanic households, the ability to do effectively and inexpensively. With participating companies such as GEICO Insurance, Kern's Beverages, STAPLES and QWEST Communications among many others.
“We’ve worked very hard to create a successful program. One that would allow advertisers to reach over 2.5 million households nationwide with each mailing, for as little as 3.5 cents per household, but one that would also benefit the Hispanic community through a medium that had overlooked this consumer far too long. We are happy to hear the success stories that our clients bring to us everyday."
The Carmen’s program offers advertisers a unique opportunity to communicate directly with US Hispanic households, the largest growing minority segment of the population. It reaches millions of Hispanic homes per mailing in 11 states and in the top 17 U.S. Hispanic markets. It arrives in an attractive 6” x 9” flat oversized envelope with advertisements in both English and Spanish, although bilingual ads are recommended.
Carmen’s next mailing is just a couple of weeks away, just in time for the Holidays. For those advertisers who did not participate, Carmen’s will mail again in January, so there’s time to be included. If a company does not have existing materials and wishes to participate in the program, Carmen’s can create an insert at special rates through their production partners at PlanetWoot, LLC (www.planetwoot.com).
With Carmen’s there is no mailbox “clutter”, since the typical Hispanic household receives an average of 50 direct mail pieces per year, compared to 500 or so received by the general U.S. population. In addition, 72% of Hispanics say they always read their advertising mail, 66% respond to their advertising mail, and 39% say they want to receive more, according to two surveys by Dimension/Draft and Data Research Group. Hispanic consumers also tend to be price conscious and 46% say they “always” or “sometimes” use coupons, particularly those with high acculturation, 75% of which reported using coupons compared to 56% of overall consumers in the U.S. (NCH Marketing Services’ Hispanic Coupon Survey, 2002). When you combine all of these factors, it’s not difficult to see why more top marketers are including direct mail in their Hispanic marketing programs and the best source to provide them with top ROI’s is Carmen’s Cupones Y Consejos®.
For more information on the Carmen’s Cupones y Consejos® co-op direct mail program, please contact Shayne Walters of Walters Media Group, Inc., at: 949.768.3390.
Posted by Ahorre at 06:58 PM