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Albuquerque New Mexico Hispanics
By Karen McCallum When you think about network TV, do you think about ABC, CBS, NBC or Fox? In Albuquerque, you should think of the Spanish language networks Univision, Telemundo and Telefutura as well.
* Albuquerque ranks 47th in U.S. television markets overall, but stands a whopping 11th in the Hispanic market. That means out of Albuquerque's 650,000 homes with televisions, 223,000 are Hispanic homes that are increasingly turned to Spanish-language television.
* Spanish and Mexican heritage is an important part of New Mexico's culture. The 2000 Census says the Albuquerque metro area is 42 percent Hispanic, similar to Los Angeles and Miami. Albuquerque's Hispanic population differs other Hispanic markets.
* Albuquerque Latinos tend to be U.S. born, and are comfortable with both Spanish and English. In Albuquerque, only 21 percent of Hispanics speak Spanish predominantly in the home, compared to 51 percent in Dallas and 48 percent in Houston.
* 69 percent of Spanish speakers in Albuquerque English very well?
* Novelas and sports are a big draw among viewers of Spanish-language TV.
Ahorre May 4, 2005 08:42 AM