December 03, 2009
U.S. Hispanic Market Direct Marketing Tools
Latin-Pak announced a strategic alliance with Aguilar Productions. Both companies have over 14 years of experience in the U.S. Hispanic Marketing arena and a shared vision of promoting U.S. Hispanic Marketing. The alliance will take advantage of each company’s expertise in their respective fields to further develop their synergies of expertise in future based U.S. Hispanic Direct Marketing.
Latin-Pak, a true pioneer in Hispanic Direct Marketing, maintains its philosophy of providing the highest quality of direct marketing services to ensure a clients’ message is propitiously delivered to the targeted U.S. Hispanic household. While Direct Marketing methodologies have evolved and the U.S. Hispanic marketing segment has burgeoned, Latin-Pak’s entrepreneurial spirit has allowed it to capitalize on all direct marketing methods relevant to U.S. Hispanics today and incorporate them in clients’ marketing campaigns. Currently, Latin-Pak’s Direct Marketing capabilities include Hispanic Database Marketing, Digital Marketing: Mobile Marketing; Contextual, Direct Mail, Door-to-Door Marketing, and Insert Programs.
Aguilar Productions is acknowledged as the leader in promoting the U.S. Multicultural Markets, Hispanic, Asian Americans, African-American, Emerging African and the GLBT markets. Founded in 1996, Aguilar Productions produces conferences, seminars, workshops and special events that focus on the Multicultural Markets.
According to Richard Aguilar, President and CEO of Aguilar Productions, “Today’s announcement represents a significant commitment to work together in building the future of Hispanic Direct Marketing through our combined mediums while expanding Latin-Pak’s presence in the Minnesota area. We are excited to launch upon this unique and well planned endeavor together.”
Latin-Pak, a Hispanic Direct Marketing firm with offices in Los Angeles, California and headquarters in St. Louis, Missouri, is a proven leader with a history of success working with many top advertising agencies and Fortune 500 companies across the United States. Established in 1996, Latin-Pak has been marketing to Hispanic homes nationwide, utilizing a combination of various direct delivery methodologies to effectively reach Latino consumers “in-home” through Direct Mail, Hispanic Databases, Door-to-Door, Insert Programs, Spanish Free Standing Insert Programs, and Hispanic Digital:
Email; Contextual; Mobile. For additional information call 800-625-4283, contact Vincent Andaloro, President or email at vince@latinpak.com or visit www.latinpak.com
Aguilar Productions, based in St. Paul, Minnesota , is the leader in promoting the Emerging Markets, Hispanic, Asian-American, African-American, U.S. Emerging African and the GLBT to the Corporate community in the Midwest. Establised in 1997, Aguilar Productions produces conferences, seminars and special events featuring presentations by advertising, marketing, communications and research experts in the Multicultural marketing world. Many leading Fortune 500 companies have sponsored the conferences produced by Aguilar Productions, including, U.S. Bank, American Family Insurance, Minnesota Twins, Allianz Life, Western Union, Wells Fargo, Star Tribune, McDonald’s, Coca Cola, Carlson Companies and others.For addtional information call Aguilar Productions 651-665-0633 email: aguilarproductions@msn.com and www.aguilarproductions.com
Posted by Ahorre at 08:29 AM
July 14, 2006
Direct Marketing to Hispanics
Direct Marketing to Hispanics - August 7, 2006 The Westin Long Beach, CA Directo Days
By 2007, US Hispanic buying power is projected to reach as much as $1 trillion, according to HispanTelligence®. An effective way of capitalizing on the rapidly increasing spending power of the US Hispanic consumers is through direct marketing campaigns. Direct marketing to Hispanics yield better response rates because they are more sensitive to offers specifically targeted to them.
Who Should Attend:
* Direct Marketers who are currently active in U.S. Hispanic markets
* Marketers active in U.S. Hispanic markets, but not currently using DM
* Direct Marketers who are not yet active in U.S. Hispanic markets
Benefits of Attending:
* Learn about the latest Hispanic consumer attitudes toward direct marketing
* Analyze proven best practices and case studies
* Explore the most up-to-date information and trends
* Gain actionable ideas from leading practitioners
* Discover how to better assess, improve, and maximize your company's Hispanic marketing efforts
Posted by Ahorre at 10:08 AM
November 17, 2005
Spanish Co-op Direct Mail Programs
Carmen's Cupones y Consejos and SAMY Salon Systems, Wins Latino Marketing Award. Carmen's, the leading U.S. Hispanic Co-op Direct Mail program, wins Latino Marketing Awards for SAMY Products Campaign in the category of Advertising, Ongoing Product Cosmetics Campaign.
Aliso Viejo, CA (PRWEB) November 17, 2005 -- Carmen’s is at it again! This time sharing the spotlight with SAMY Salon Systems, an advertiser in Carmen's, as the winner in the category of Advertising, Ongoing Product Cosmetics Campaign at the 4th Annual Latino Marketing Awards, held on November 10th in Burbank, California. The award was proudly received on behalf of SAMY by Carmen's Founder and President, Mr. Shayne Walters.
“We’ve worked very hard to create a successful program. One that would allow advertisers to reach millions of Hispanic households nationwide with each mailing, for as little as four cents per household. We are happy to hear the success stories that our clients bring to us everyday. Client’s like SAMY, GEICO, General Mills and STAPLES, have been able to see a significant ROI from their advertising in Carmen’s. And now to be recognized in the industry through this recent award, it just feels great and we’re looking forward to an even better year in ’06.”
The Carmen’s program offers advertisers a unique opportunity to communicate directly with US Hispanic households, the largest growing minority segment of the population. It reaches millions of Hispanic homes per mailing in 11 states and in the top 17 U.S. Hispanic markets. It arrives in an attractive 6” x 9” flat oversized envelope with advertisements in both English and Spanish, although bilingual ads are recommended.
Mr. Walters continues, “we’ve had a great year. Many great brands like SAMY's are participating in Carmen’s, and the interest continues.” Carmen’s next mailing is in January 2006. If a company does not have existing materials and wishes to participate in the program, Carmen’s can create an insert at special rates through their production partners at PlanetWoot, LLC (www.planetwoot.com).
For more information on the Carmen’s Cupones y Consejos® (Carmen's Coupons, Tips and Advice) co-op direct mail program, please contact Shayne Walters of Walters Media Group, Inc., at: 949.768.3390.
Posted by Ahorre at 10:47 PM