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Direct Marketing to Hispanics
Direct Marketing to Hispanics - August 7, 2006 The Westin Long Beach, CA Directo Days
By 2007, US Hispanic buying power is projected to reach as much as $1 trillion, according to HispanTelligence®. An effective way of capitalizing on the rapidly increasing spending power of the US Hispanic consumers is through direct marketing campaigns. Direct marketing to Hispanics yield better response rates because they are more sensitive to offers specifically targeted to them.
Who Should Attend:
* Direct Marketers who are currently active in U.S. Hispanic markets
* Marketers active in U.S. Hispanic markets, but not currently using DM
* Direct Marketers who are not yet active in U.S. Hispanic markets
Benefits of Attending:
* Learn about the latest Hispanic consumer attitudes toward direct marketing
* Analyze proven best practices and case studies
* Explore the most up-to-date information and trends
* Gain actionable ideas from leading practitioners
* Discover how to better assess, improve, and maximize your company's Hispanic marketing efforts
Ahorre July 14, 2006 10:08 AM