June 05, 2007
Marketing Foods and Beverages to Hispanics
U.S. Hispanic Marketing - World Research Group (WRG) is proud to present The 5th Annual Marketing Foods & Beverages to Hispanic Consumers Conference, taking place on July 17-18, 2007 in Chicago, IL
By attending this conference, you will gain in-depth information from 18 leading industry experts on critical topics including:
-- Designing a Hispanic marketing strategy to complement your company’s core business goals
-- How to connect with Hispanic consumers through culturally relevant branding
-- Understanding the influence of Hispanic consumers on food and beverage marketing trends
-- Marketing to defined subgroups within the Hispanic community: Demographic, linguistic, cultural and socio-economic differences
-- Assessing how marketing language impacts Hispanic consumer purchasing
-- Differentiating the needs of age groups within the Latino market to leverage marketing effectiveness
-- Defining the changing health, nutrition and food preferences of Hispanic consumers
This conference also highlights 8 strategic case studies from marketing leaders. These practical sessions examine proven approaches for successfully connecting with Hispanic consumers and impacting this ever-expanding market segment:
-- Selecting advertising and media targeting Hispanic consumers from Kraft and The Coca-Cola Company
-- How Mex-Gourmet achieves effective international product positioning
-- Successful brand management strategies from Tyson Foods
-- Pathmark’s approach to corporate brand repositioning and redeveloping a marketing message
-- Leveraging niche marketing within Hispanic consumer markets from Rio Joe’s
-- Discovering SPAM(R)’s creative approach to a Hispanic market launch
-- Determining strategic product distribution channels from OLÉ Mexican Foods
-- Tampico Beverages’ approach to maximizing marketing ROI on a limited budget
The 5th Annual Marketing Foods & Beverages to Hispanic Consumers conference is the ONLY industry conference focused solely on reaching Hispanic consumers in food and beverage marketing campaigns. Join us and our expert speaking faculty and gain valuable insight into effective strategies for successfully connecting with Latino consumer audiences. At this event, you will receive targeted information that readily applies to your Hispanic marketing initiatives.
Posted by Ahorre at 10:37 PM
August 22, 2006
Westchester County Latino Expo
The Latino Expo comes to Westchester County Center, November 11 &12, 2006. We have produced 13 Latino Expos since 2000. Our most recent was the 6th annual in Hartford, CT. We had 12,000 people attend in 10 hours! This will be our 5th expo at the Westchester County Center.
I am bringing the Latino Expo to the Westchester County Center, November 11 &12, 2006. We have produced 13 Latino Expos since 2000. Our most recent was the 6th annual in Hartford, CT. We had 12,000 people attend in 10 hours! This will be our 5th expo at the Westchester County Center.
The focus of the expo is business, jobs, education and health care. The target market is the emerging middle class Latino family. The expo runs from 12 Noon - 5 PM on Saturday and Sunday.
This is the only expo of it's kind in New England. We bring together families and share information and resources, in many cases, they may not know they need/missing.
At each event we have Latinos/Hispanics who are looking to be first time home buyers or are ready to 'buy up' in the housing market. We have real estate companies at every event. The RE companies in Hartford consistantly re-sign up based on the business from the previous year. One RE in White Plains area says she gets business "months after ("sometimes it lasts all year") each event. There are banks and mortgage companies from the
communities surrounding each event. This is a middle and upper middle class Hispanic family utilizing our event.
Each year the event grows larger and continues to bring the Hispanic community together and exposes them to all the positive resources we organize and makes the community stronger and healthier. In 2001, the SBA District office in CT named us the "Minority Small Business Advocates of the Year".
Thank you,
Damon Herring
Owner
Latino Expo
860-563-5028
860-529-1077 Fax
latinoexpo@snet.net
Posted by Ahorre at 01:57 PM
May 04, 2006
Cinco de Mayo an excuse to party
Cinco de Mayo an excuse to party
Posted by Ahorre at 09:58 AM
January 21, 2006
2006 Calle Ocho Festival Miami
2006 Calle Ocho Festival Miami is scheduled for Sunday March 12, 2006 Each March, Calle Ocho is best known as the biggest street party in the country- more then 1 million people from around the world come to this single-day event! In 1998, more than 119,000 people joined in the world's longest conga line, and the festival still holds its place in the Guiness Book of World Records. You'll see dancing, eating, partying, costumes, street performers and the biggest latin stars performing. Whether it's your first time on Calle Ocho or you want to see it with new eyes, whether you are coming for a day in Domino Park or the Calle Ocho Festival, there's always something new here in Little Havana. It's a piece of history you have to see to understand. Calle 8 Miami Be There!
Posted by Ahorre at 11:31 AM