Abogados

By attending this conference, you will gain in-depth information from 18 leading industry experts on critical topics including:

-- Designing a Hispanic marketing strategy to complement your company’s core business goals
-- How to connect with Hispanic consumers through culturally relevant branding
-- Understanding the influence of Hispanic consumers on food and beverage marketing trends
-- Marketing to defined subgroups within the Hispanic community: Demographic, linguistic, cultural and socio-economic differences
-- Assessing how marketing language impacts Hispanic consumer purchasing
-- Differentiating the needs of age groups within the Latino market to leverage marketing effectiveness
-- Defining the changing health, nutrition and food preferences of Hispanic consumers

This conference also highlights 8 strategic case studies from marketing leaders. These practical sessions examine proven approaches for successfully connecting with Hispanic consumers and impacting this ever-expanding market segment:

-- Selecting advertising and media targeting Hispanic consumers from Kraft and The Coca-Cola Company
-- How Mex-Gourmet achieves effective international product positioning
-- Successful brand management strategies from Tyson Foods
-- Pathmark’s approach to corporate brand repositioning and redeveloping a marketing message
-- Leveraging niche marketing within Hispanic consumer markets from Rio Joe’s
-- Discovering SPAM(R)’s creative approach to a Hispanic market launch
-- Determining strategic product distribution channels from OLÉ Mexican Foods
-- Tampico Beverages’ approach to maximizing marketing ROI on a limited budget

The 5th Annual Marketing Foods & Beverages to Hispanic Consumers conference is the ONLY industry conference focused solely on reaching Hispanic consumers in food and beverage marketing campaigns. Join us and our expert speaking faculty and gain valuable insight into effective strategies for successfully connecting with Latino consumer audiences. At this event, you will receive targeted information that readily applies to your Hispanic marketing initiatives.