October 07, 2005

Hispanic Purchasing Power

Today's 10 million-plus Hispanic households will soar to 13.5 million by 2010, up from less than 6 million in 1990. These households will control $670 billion in personal income six years from now, with Mexican-American households accounting for $409 billion of this total. Households hailing from Central and South America will earn $107 billion by 2010, with Puerto Rican households controlling $65 billion.

Cuban families will account for $32 billion, with the remaining $56 billion being earned by Spanish, Dominican and other Hispanic households. (The Conference Board study defines "Hispanics" as people whose origin is in Mexico, Puerto Rico, Cuba, South and Central America or other Hispanic/Latino regions, including Spain and the Dominican Republic, regardless of race.) U.S. Hispanic Market in 2010

Posted by Ahorre at 06:31 AM

September 11, 2005

U.S. Hispanic Entertainment

A recent study conducted by ICR reports that when compared to the general population, U.S. Hispanics are more likely to purchase media and entertainment products for the home. This finding includes DVR's, cable products, video game systems, video games, movies and music. U.S. Hispanic Market in 2010

U.S. Hispanics are almost twice as likely to report having a Digital or Personal Video Recorder (DVR or PVR) to record live television programs. While the reported penetration of these products is still relatively low in the general population (8%), 15% of Hispanics reported having one. Hispanics are also more likely to own a Video Game System (47% vs. 40% of the general population).

"These findings highlight the values placed on their family and the home that is common across the diversity of Latin cultures," says Melissa Herrmann, EVP of ICR's Multicultural Research Group. "It also shows the influence of the younger Hispanic generation on their overall household spending."

Hispanics are more likely than the general population to report having purchased each of the following in the 30 days preceding the
survey:

-- Premium Cable (62% to 46%)

-- Movies on DVD (45% to 39%)

-- Music on CD (41% to 33%)

-- Movies on VHS tape (16% to 12%)


For more information at http://www.icrsurvey.com

Posted by Ahorre at 04:59 PM