Hispanic Marketing Internet: Hispanic Internet Hispanic Business Latino

May 20, 2010

Terra Networks Internet Advertising

Traffic Metrics Predict Strong 2010 for Terra. - US advertising sales closed YTD up 37 percent vs. 2009

- In March 2010 over 3.8 million users in the United States visited Terra Terra, a global digital media company and bilingual content producer with a presence in 18 countries, today announced strong metrics that will set the pace for the remainder of 2010. Recognizing the growing importance of reaching Hispanics in the United States and abroad, advertisers have increasingly turned to Terra over the past year.

Advertising investment in Terra has grown significantly in 2010, up 37 percent from last year. In March 2010, the site also received record-breaking traffic, with 3,877,000* unique visitors-a growth of 76% year to year. Users enjoyed over 108 million page views and 65 million minutes.

Throughout the first quarter of 2010, Terra continued to expand its offerings for consumers and advertisers alike:

En.Terra.com Relaunch. Terra unveiled a revamped English-language site in March, catering to its bilingual audience in the United States with four new channels-Love & Looks, In Headphones, Celebrity Gossip and LatIN America. Although still in beta, LatiIN America garnered recognition in this year's Blog by Latinas Awards in the categories of News/Noticias and Politics/Politica.

Pepsi Yo Sumo. Terra was chosen as the exclusive host of the Pepsi Yo Sumo campaign widget, which promotes U.S. Hispanic participation in the 2010 Census.

Vancouver Olympics. Terra was the exclusive digital arm in Latin America for the 2010 Winter Olympics, airing over 425 hours of live coverage on 15 channels and attracting 4.5M viewers.

Facebook Integration. Terra was one of the first 30 partners to introduce a new Facebook “Like” feature to its portal, allowing users to seamlessly connect between the platforms.

Next Terra Model. Over 23,000 users voted to find the next up-and-coming model, giving her the opportunity to launch her career in front of millions on Terra.

Novelas. Terra signed its first ever agreement with Caracol Television to offer its users the opportunity to discover the excitement, passion and drama of the novela. “Luna La Heredera” along with 2 other original Caracol Productions will air in their entirety from Monday through Friday and will be available on demand.

Futbol Estelar. Terra and Telemundo continued their partnership to exclusively offer users unprecedented access to soccer action with live streaming of all friendly games from the Mexican National Team leading to the World Cup.

“Terra's growth, together with our commitment to lead in content and innovation, is a testament to the Hispanic audience it serves-the fastest growing demographic in the United States,” said Fernando Rodriguez, CEO, Terra USA. “We have seen a clear shift in the paradigm from advertisers and we are in a prime position for continued growth.”

*Terra - Telefonica, comScore Media Metrix, United States, March 2010

About Terra - Terra www.terra.com is a global digital media company and bilingual content producer with a presence in 18 countries, including the United States where it serves the growing Hispanic community. Focusing on lifestyle, entertainment, sports and news, Terra creates an interactive user experience for millions of U.S. Hispanics and provides solutions for advertisers seeking exposure among this key demographic. In Latin America, Terra is the region's leading Internet company, with 70 million unique visitors per month.

Posted by Ahorre at 10:27 AM

December 17, 2009

AT&T Latino Facebook MySpace YouTube Social Media Twitter

Social Media - AT&T* announced today the launch of three AT&T Latino channels on Facebook, MySpace and YouTube, as part of its commitment to give Spanish-speaking customers access to the content and services they want, whenever and wherever they want it. The new AT&T Latino social media platforms were designed to keep consumers up-to-speed on AT&T's entertainment sponsorships, exclusive content, promotions and special offers, along with the latest in technology trends and tips for AT&T products and services.

"Studies show that Hispanics as a group are significantly younger than the general population; this is why it's crucial to engage young Latinos through social media and do so in a culturally-relevant way," said Roberto Garcia, executive director, Hispanic Marketing, AT&T. "We have unquestioned leadership in the Hispanic market because we're committed to meeting the needs of Hispanic consumers of all ages."

The AT&T Latino page on Facebook was developed to connect with AT&T's Spanish-speaking customers and complements already-existing English AT&T Facebook pages for AT&T news, entertainment and college recruiting. The page will offer the latest AT&T devices and service news, sponsorships and special events, as well as consumer-related information such as technology education.

The MySpace page has a strong music focus to connect with the younger MySpace user base and to align with AT&T's Latino artist features on other AT&T sites, such as the Yahoo!-powered Spanish-language web portal, El Portal. The page serves as a hub for music fans to find out the latest on AT&T's Latin artist collaborations, exclusive ringtones and behind-the-scenes content from the hottest artists. The YouTube channel features exclusive entertainment footage along with videos about AT&T's philanthropic efforts throughout AT&T's service regions.

AT&T has been an industry leader in serving the needs of Hispanics and will continue to deliver innovative products to Hispanic consumers. Earlier this year, AT&T launched an online multimedia gallery and reintroduced its consumer education column, La Casa Conectada, on its Spanish-language site, espanol.att.com. The site launched in 2004 and it continues to grow into an online space where consumers can find in-language information about AT&T's products and services, as well as helpful consumer information such as tips and recommendations tailored to their bicultural needs. Spanish online content is a key part of AT&T's commitment to deliver the latest in communications and entertainment to Hispanic consumers.

AT&T offers culturally-relevant product and service offers, such as Spanish-language television programming through AT&T's entertainment strategy, Latin artists' ringtones and content for mobile phones and long distance calling plans with competitive international rates. For more information please visit espanol.att.com.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T |DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.facebook.com/ATT to discover more about our consumer and wireless services or at www.facebook.com/ATTSmallBiz to discover more about our small business services.

Posted by Ahorre at 01:43 PM

March 27, 2007

US Born Hispanics Internet Usage

According to the PEW Hispanic Center/PEW Internet and American Life Study:

- 56% of Latinos in the U.S. (about 43 million) use the Internet.

- Latinos are less likely than non-Hispanics to have an Internet connection at home.

- Some Latinos who do not use the Internet are connecting via mobile phone.

So what does this mean to us? We need to take a look at what seems to be a generation gap. The study revealed that 75% of U.S.-born Hispanics were online, as opposed to 43% that were born outside the U.S. One key to predicting online usage seems to be language: Those who speak English fluently tend to go online, while only a third of Latinos who just speak Spanish go online.

Posted by Ahorre at 12:57 PM

March 17, 2007

PEW Hispanic Internet Study

More than one-in-two Latinos (56%) goes online, a lower rate than among non-Hispanic whites (71%) and non-Hispanic blacks (60%). Several socio-economic characteristics that are often intertwined, including low levels of education and limited English ability, largely explain the gap in internet use between Hispanics and non-Hispanics.

Among the key findings:

78% of Latinos who are English-dominant and 76% of bilingual Latinos use the internet, compared with 32% of Spanish-dominant Hispanic adults.

76% of U.S.-born Latinos go online, compared with 43% of those born outside the U.S. Some of this is related to language, but the analysis shows that being born outside of the 50 states is an independent factor that is associated with a decreased likelihood of going online.

89% of Latinos who have a college degree, 70% of Latinos who completed high school, and 31% of Latinos who did not complete high school go online.

Mexicans, the largest national origin group in the U.S. Latino population, are among the least likely to go online: 52% of Latinos of Mexican descent uses the internet. Even when age, income, language, generation, or nativity is held constant, being Mexican is associated with a decreased likelihood of going online.

Some Latinos who do not use the internet are connecting to the communications revolution in a different way – via cell phone. Fully 59% of Latino adults have a cell phone and 49% of Latino cell phone users send and receive text messages on their phone. Looking at the numbers in a different way, 56% of Latino adults go online, 18% of Latino adults have a cell phone but do not go online and 26% of Latino adults have neither a cell phone nor an internet connection.

Posted by Ahorre at 02:23 PM

December 21, 2006

WiFi enlaza a todo el planeta

Iniciativa hispana FON crea una gran comunidad de conexión sin cables a la internet.

Bajo el acrónimo WiFi, la conexión a la red sin cables empieza a colonizar los espacios físicos de un planeta en el que, gracias a un proyecto empresarial que habla español, pueblos y ciudades enteras pueden ofrecer a sus habitantes acceso gratuito a la internet.

El fenómeno WiFi (Wireless Fidelity) es uno de los muchos puentes que están creando las telecomunicaciones, como se refleja en los más de 150 mil usuarios de 144 países adscritos a FON, "la mayor comunidad WiFi del mundo", según comentó su promotor, el argentino Martin Varsavsky,

"FON está construida por sus participantes, llamados ‘foneros’, que ponen sus ‘foneras’, que son sus routers WiFi, en las ventanas y donan un poco de ancho de banda para que el resto de la gente del mundo se pueda conectar", afirmó Varsavsky, fundador de diversas empresas proveedoras de acceso a la red.

Posted by Ahorre.com at 03:22 PM

May 10, 2006

Yahoo! Telemundo Hispanic Internet

NBC Universal Television Group and Telemundo announced that they will combine their U.S. Hispanic Internet properties to form a co-branded Internet business to be called Yahoo! Telemundo.

Under the terms of the agreement, Telemundo.com and Yahoo! will merge staff and share advertising revenue. Luis Romero will lead sales efforts for the new co-branded property.

“This merger provides us with an excellent platform to position Telemundo for the future,” said Falco. “Our partnership with Yahoo! is a win-win deal for both sides that will drive more hits to the site and ultimately expand our capabilities.”

"This partnership is a natural evolution of the larger strategy Telemundo and its Digital Media team have been developing during the last eight months, a strategy that is strongly anchored on providing relevant original programming to the U.S. Hispanic consumers through multiple platforms," said Browne. "We looked for a partner with superior audience reach, a respected brand, excellent technology and a shared vision of where the business is going. Yahoo! definitely represents all these."

"This exciting and historic integration between these two powerful Internet entities will afford advertisers a more powerful platform and a competitive marketing edge to reach a gargantuan audience that has been relatively untapped," said Keith Turner, president, NBC Universal Sales & Marketing. "Equally important and transforming will be that it will ultimately benefit the Hispanic online consumer with an enhanced news and entertainment experience as delivered by Telemundo and Yahoo!."

Posted by Ahorre at 01:14 PM

April 25, 2006

Hispanic Market Digital Divide

"1995 Hispanic Digital Divide" - "2006 No Mas!"

According to a recent eMarketer report "58 percent of Hispanic Web users are under 35". This is a demographic group that shifts frequently between Spanish-language content and English-language content, mirroring what occurs in traditional media. "There is and will continue to be demand for Spanish-language sites," adds Debra Aho Williamson, eMarketer analyst.

Posted by Ahorre at 07:17 AM

Hispanics Online Will Pass 20 Million

Mike Shields - The number of Hispanics online will increase by a third by the end of the decade, exceeding 20 million users, says a new report from Web researcher eMarketer.

According to the report, Hispanic Youth Online: Language and Culture Define Usage, there were 15.7 million Hispanics who had access to the Web in 2005. By 2010, that audience is expected to hit 20.9 million users.

Posted by Ahorre at 07:09 AM

December 15, 2005

Are You Investing in The U.S. Latino Market

Must See! - Latinos.us alone has the Intellectual Properties and market awareness to be the leading Spanish language Internet and Telephone brands of the future.

Posted by Ahorre at 07:57 PM

November 19, 2005

Hispanic Market Broadband in The Latino Community

Broadband has become the new telecommunications standard, and the Hispanic population as a whole has been eager to adopt it. Its impact has been the greatest among those users who are English-speaking, better educated, live in urban centers and have higher incomes. Many Hispanics fit into these categories, but some Hispanics do not.

It is incumbent upon all of us to ensure that no one is left behind as Americans struggle to retain our technological dominance. As technology is a driver of the American economy, so is it a driver for economic empowerment. Facilitating broadband deployment and adoption in the burgeoning Hispanic community should be a policymaking priority.

Several factors must be addressed in order to further deploy broadband services within the Hispanic community:

lower prices, applications geared toward Hispanic youth and businesses, greater accessibility, more online content that is culturally relevant and language appropriate, and training and e-literacy programs to increase the value of computers and the Internet for those Hispanics who are not yet online.

Regardless of preferred language, Internet usage requires a certain degree of competence. It is wholly unlike radio and television—being audio and visual media—and more like newspapers and books. However, with training and experience it can open doors to opportunity and empowerment.

As next generation technologies continue to enter the marketplace, government leaders must ensure that policies encourage widespread access to these technologies, for Hispanics and all Americans, including those who happen to be low income, who live in rural locations, those who are disabled, and those who do not speak
English.

>http://www.trpi.org/PDFs/broadband.pdf

Posted by Ahorre at 01:34 PM

July 18, 2005

AOL / Roper Hispanic Internet Survey 2005

Dulles, VA--(HISPANIC PR WIRE – BUSINESS WIRE)--July 18, 2005--U.S. Hispanics with Internet access at home are rapidly adopting broadband, with half of online Hispanics going online over high-speed connections at home, according to the third annual AOL/Roper U.S. Hispanic Cyberstudy. That's on par to the share of the general online population with broadband at home, and comes despite the fact that Hispanics are relatively newer to the Internet, the survey found.

In addition, the detailed survey found that Hispanic online consumers have quickly made the Internet part of their everyday lives. They go online at home an average of 9.2 hours a week, for example, compared with 8.5 hours for the general online population and they now heavily rely on the Internet to learn more about products, to share opinions, and to improve their lives. In fact, 70% now view the Internet as the best source for comparing prices, making it the most powerful information medium for influencing online Hispanics throughout the purchase decision process.

Online Hispanic consumers are younger and heavier users of the most cutting edge features of the Internet as compared to the general online population. 56% of Hispanics online are between the ages of 18 to 34 vs. 34% for the general online population. The survey found they use the Internet far more frequently than the general online population to listen to music (55% vs. 41%), download music files (37% vs. 25%), and for instant messaging (59% vs. 48%).

The survey also indicates that 47% of online Hispanics have children under the age of 18 at home vs. 37% for the general online population and that they are far more upbeat about the ability of the Internet to improve the lives of their children.

"This study clearly reveals that Hispanic families see the Internet as a valuable tool that empowers them to lead better lives," said Mark Lopez, Publisher of AOL Latino. "Hispanic families have quickly realized that the Internet is a unique medium that can give their children advantages in life, let them stay connected with friends and family, be educated consumers, and find the information they need to make informed purchasing decisions."

Online Hispanics Want Language Options

The survey also found that language continues to be a barrier to greater Internet adoption. Online Hispanics say they'd spend even more time online if they were given more information of interest to their community, and many say they want more Spanish language content. Sixty-seven percent of online Hispanics feel it's important to have Spanish content online, and 30% of bilingual Hispanics in the 2004 Cyberstudy, those online Hispanic users who rate themselves equally in reading Spanish and English, said they "pay more attention to ads when they're in Spanish than when they're only in English."

"This year's study shows that there is an incredible opportunity for marketers to reach the estimated 14 million Hispanics who are online* - by providing them with the language options they desire," continued Lopez.

Topline Findings

-- 52% of online Hispanics now access the Internet on a broadband connection at home, compared with 50% of the general online population.

-- Fourteen percent of Hispanic online consumers connected their household to the Internet within the last six months vs. 7% of the general at home online population.

-- Online Hispanics look to the Internet as a primary source of information. Half agree (51%) that they "get more information about products and services from going online than they do from television or newspapers or magazines."

-- Online Hispanics use the Internet to get information about health-related issues more frequently than the online general population. Six in ten online Hispanics (61%) do so either "regularly" or "occasionally" (versus 55% of the online general population).

-- Online Hispanics are far more likely than the online general population to list among their major financial goals being able to send their children to college, buy a house or apartment, and own their own business.

Researching and Buying Products and Services Online

-- Nearly two-thirds (63%) of online Hispanics use the Internet for information for the final brand decision, more than any other source asked about, compared with about half (52%) of the online general population.

-- Seventy percent now view the Internet as the best source for comparing prices (vs. 59% in 2004).

-- Nearly two-thirds (63%) go online to get advice on brands to buy (vs. 56% in 2004).

-- Sixty-nine percent go online to learn about features and benefits of specific brands before making a purchase. This compares to 61% in 2004.

Finding Relevant Information Online

-- Sixty-four percent of online Hispanics (vs. 54% of the general population) get local entertainment information online.

-- Sixty-one percent of online Hispanics (vs. 55%) look for information about health-related issues.

-- Seventy-one percent of online Hispanics get driving directions and maps using sources such as the MapQuest(R) service.

-- Online Hispanics are about as likely (54%) as the general population (56%) to look for information about financial questions or needs.

Discovering Entertainment Online

-- Online Hispanic consumers have quickly embraced the music and entertainment features and tools available on the Internet, and are far more likely to use many of them than the general online population.

-- More than half of online Hispanics (55%) regularly or occasionally listen to music online, compared with 41% of the general online population.

-- More than a third of online Hispanics regularly or occasionally download music files (37%), while 25% of the general online population say they use the Internet to do this.

-- More than a third of online Hispanic consumers (38%) regularly or occasionally watch video clips online, on par with the general online population (33%).

-- More than two in five (42%) say they go online and watch TV at the same time. A third (30%) view the Internet as an alternative to TV, reporting that they watch TV less since they've started going online.

Using the Internet to Communicate

-- Sixty-two percent of online Hispanics under 35 regularly or occasionally use the Internet to instant message.

-- Seventy percent of online Hispanics who go to chat rooms see them as a way to share experiences and opinions with others vs. 60% of the general population who visit them.

-- Twenty percent who instant message do so mostly in Spanish, while 34% do so about equally in English and Spanish.

Financial Goals and Management a Priority

-- A vast majority of online Hispanics (81%) want to make sure their children go to college vs. 71% for the online general population.

-- Nearly three-quarters (72%) of online Hispanics want to be able to buy a house or apartment vs. 62% of the online general population.

-- Sixty-four percent of online Hispanics want to be able to afford to have children vs. 53% of the online general population.

-- Fifty-six percent of online Hispanics cite owning their own business as a goal compared with 36% of the online general population.

-- Online management of personal finances has grown substantially among online Hispanics since 2004. Forty-three percent use the Internet regularly or occasionally to open a bank account or do online banking, up from 34% in 2004.

Home Buying and Home Improvement

-- Almost one in four (23%) is planning on buying a new home in the next 12 months, which is significantly higher than among the online general population (16%).

-- As many online Hispanics as the online general population (43% each) have researched available houses (in the past three years) using the Internet.

-- Roughly the same (38% vs. 37% of the general online population) have used the Internet in the past three years to obtain information on mortgage rates.

-- Twenty-six percent of online Hispanics are planning a major renovation inside or outside their house in the next 12 months, compared with 24% of the general online population.

Time Spent Online

-- Online Hispanics spend about as much time online as their counterparts in the online general population. Hispanics spend an average of about 9.2 hours a week online at home vs. the online general population at 8.5 hours.

-- At work, Hispanics spend an average of about 11.5 hours online vs. 9.4 hours for the general population.

Methodology

The AOL/Roper Public Affairs Hispanic Cyberstudy 2005 was conducted via telephone among a random sample of 603 Hispanic home Internet/online subscribers, using a targeted Random Digit Dial (RDD) sampling method. The interviews were conducted from January 10, 2005 to February 14, 2005. The sampling error is +/- 4 percentage points for the total sample. For this targeted sampling method, we draw disproportionate samples from among 5 groups of American households, based on the density of Hispanics in those groups. We select larger proportions of our sample from the higher density areas than we would for a simple general public sample. The data are then weighted to adjust for this disproportional sampling. While the technique greatly increases the incidence of Hispanic households, the result after weighting is a sample that is representative of all American Hispanics. Samples drawn using this method are comparable to pure RDD methods. The 2004 study was conducted among 615 Hispanic home Internet online subscribers using the same targeted RDD method, from December 22, 2003 to January 19, 2004. The margin of error is +/- 4 percentage points for the total sample.

For comparative purposes, a sample of 301 home Internet users from the U.S. General Population was interviewed from January 10 to February 14, 2005. The sampling error is +/- 6 percentage points for the total sample. The 2004 study among this population was conducted among 300 home Internet users from December 18, 2003 to January 19, 2004. The sampling error is +/- 6 percentage points for the total sample.

All interviews with Hispanics were conducted by bilingual Spanish/English speaking interviewers.

About AOL(R) Latino

AOL Latino, the only bilingual Internet service provider for U.S. Hispanics, offers comprehensive Spanish product features such as toolbar, menus, Parental Controls, and Homework Help. AOL Latino also provides Spanish language content including U.S. and Latin American news, financial tools, the latest in music, entertainment, personal finance, sports, fashion and beauty, as well as access to all the existing content available on the English language AOL service for no extra cost.

*comScore Media Metrix, May 2005 Hispanic report

More on AOL/Roper Hispanic Cyberstudy 2005

Posted by Ahorre at 01:56 PM

AOL/Roper Hispanic Cyberstudy 2005

Hot off the press. the 2005 AOL/Roper Hispanic Cyberstudy 2005. depending on how you lok at things, some are surprises some aren't

*** Spanish Dominant "No eSpeQue Ingles"

-- More U.S. Hispanics use the Internet to make final decisions about brands than their general market counterparts do, according to the third annual AOL/Roper Hispanic Cyberstudy. AOL Latino publisher Mark Lopez cited the study's Hispanic broadband data as a 'watershed moment.'

Released this morning, the study indicates that Hispanics are rapidly catching up online with the general market and are surpassing non-Hispanics in areas like listening to and downloading music and instant messaging. And even English-speaking Hispanics take notice of online ads in Spanish. Si Señor!

Home Broadband Usage - Slightly more Hispanics 52% -- who use the Internet at home have a broadband connection, compared to 50% of the general online population. The high-speed connection facilitates activities such as listening to music (55% of Hispanics compared with 41% of the general population) and downloading music files (55% compared with 41%).

“The broadband percentage is extremely surprising,” said Mark Lopez, publisher of AOL Latino. “In my mind it’s a watershed moment. A lot of people believe Hispanics are not there yet in using the Internet as part of their everyday lives.”

Behavior is changing rapidly. In this year’s survey, 69% of respondents said they go online to learn about features and benefits of specific brands before making a purchase. That’s up from 61% just a year ago. And 63% go online for advice on which brands to buy, up from 56% in last year’s survey. Finally, 70% regard the Internet as the best source for comparing prices, a big leap from 59% last year. In a comparison with general market consumers, 63% of online Hispanics surveyed use the Internet for information to help them decide which brand to buy, vs. 52% of the online general population.

Online 9.2 hours a week at home
In the last six months, 14% of Hispanic online consumers installed an Internet connection at home, compared to just 7% of the general population, according to the survey. Hispanic respondents spend 9.2 hours a week online at home, compared to 8.5 hours for the general online population.

Roper surveyed 603 Hispanic online subscribers by telephone in January and February 2005, as well as 301 Internet users from the general population. Many respondents said they would spend even more time online with more Spanish-language content; two-thirds said it’s important to have Spanish content online. Interestingly, 30% of Hispanics surveyed who say they speak English and Spanish equally well agreed with the statement that they “pay more attention to ads when they’re in Spanish than when they’re only in English.”

The popularity of instant messaging offers insight into the fluidity of language for many Hispanics. Not only are Hispanics somewhat more likely to use instant messaging -- 59% of online Hispanics compared to 48% of the general online population -- but 20% instant message mostly in Spanish, while 34% say they do so just about equally in English and in Spanish.

AOL’s Mr. Lopez, born in Spain but a U.S. resident for the last 20 years, says he usually sends his instant messages in Spanish. And his bilingual 4-year-old son already uses a computer, in both Spanish and English, he said.

Spanish vs. English
Other research, including People en Espanol’s Hispanic Opinion Tracker, indicates that the Spanish dominant lag in Internet usage behind bilingual Hispanics or those who prefer English. Although that may be partly due to some immigrants’ lower education levels, English-language tools can also hamper Internet use. Users can e-mail or instant message in Spanish, for instance, but the instructions on how to do so are often in English.

“We’ll do more music and entertainment content, and we plan to take a lot of our tools and make them bilingual,” Mr. Lopez said.

Posted by Ahorre at 01:29 PM

April 28, 2005

1-800 Voip Phone Service

Posted by Ahorre at 10:27 PM

February 27, 2005

Hispanic Internet Use

In the 80 plus metropolitan markets surveyed regularly by The Media Audit, 46.0 percent of adult Hispanics or 8.5 million access the Internet regularly and 19 percent or 3.5 million are heavy users (430 minutes per week or more) of the Internet. “Hispanic adults (age 18 plus) who frequent the Internet are considerably more affluent than other Hispanics and adults in the general population,” says Bob Jordan, president of International Demographics, Inc., a 33-year-old market research firm that produces The Media Audit.

Although not a national survey The Media Audit data traditionally tracks the findings of national surveys. According to the survey data, 51 percent of Hispanics who accessed the Internet at least once during the previous 30 days have a household income of $50,000 or more. In the general adult population of the metropolitan markets surveyed, only 44.9 percent have household incomes of $50,000 or more.

Of all Hispanics in the general adult population, just 31.8 percent have household incomes of $50,000 or more.

“Hispanics are still lagging the general population in Internet use, 45.9 percent versus 61.2 percent, but in affluence they are much closer,” says Jordan, “Among the Internet users in the general population 57.5 percent have incomes of $50,000 or more versus 51 percent among Hispanics on the Internet.”

Heavy Internet Use

Among Hispanic adults, 54.7 percent of heavy users of the Internet have incomes of $50,000 or more. In the general population, 60 percent of heavy users have incomes of $50,000 or more. More than 26 percent of adults in the general population are heavy users of the Internet versus 19 percent among Hispanics.

Approximately 49.0 percent of Hispanics between the ages of 18 to 54 access the Internet on a monthly basis. In the general population approximately 69.0 percent of that same age group frequents the Internet on a monthly basis. “Beyond age 54 Internet use among Hispanics drops off pretty dramatically,” says Jordan, “Approximately 33.0 percent of Hispanics between the ages of 55 to 64 use the Internet and 22.7 percent of those between the ages of 65 and 74 use the Internet”

In the general population use of the Internet doesn’t fall off nearly as quickly as it does among Hispanics. Among those 55 to 64, approximately 57.0 percent use the Internet, “says Jordan “and use among those 65 to 74 has increased to almost 36.0 percent.”

Overall, says Jordan, the Hispanic embrace of the Internet is very similar to that of the general population. “The young and affluent embraced it first, then those in midlife and finally those over 55,” says Jordan, “and that’s pretty much what we see happening among Hispanics. We expect their presence on the web to continue to increase over the next several years.”

Dramatic Educational Differences

“The educational differences between Hispanics on the Internet and the Hispanic population in general are dramatic,” says Jordan, “While 27 percent of all Hispanic adults in the 80 markets we survey have less than a high school education, just 8.8 percent of Hispanics who frequent the Internet are lacking a high school education. Among those who are heavy users of the Internet that figure drops further to 6.4 percent.

Approximately 19 percent of all Hispanic adults have a college degree, but 30.9 percent of those who frequent the Internet have a college education. Among those who are heavy users of the Internet 30.9 percent have a college degree.

Hispanics also shop on the Internet with increasing frequency. Among all Hispanic adults, 29.4 percent made at least one purchase during 2003 and 15.3 percent made five or more purchases. In 2000 the comparable percentages were 17.6 and 9.0. In the total adult population in the 80 plus markets comparable percentages for 2003 are 43.7 and 25.4

Posted by at 11:06 AM

May 01, 2004

U.S. Hispanic Internet Market

New York, NY--(HISPANIC PR WIRE - BUSINESS WIRE)--April 14, 2004--America Online U.S. Hispanics are relatively new to the Internet yet they recognize the value it brings to their family and are quickly making its tools and features part of their daily lives. In addition, Hispanics are outpacing the general online market in their use of some of the most advanced features of the Internet according to the second annual America Online(R)/RoperASW U.S. Hispanic Cyberstudy.

According to the survey, which was conducted among at-home Internet users, 20% of these Hispanics have been online at home less than six months, compared with just 6% of the general at-home online population. Forty-two percent of Hispanic online consumers have had an Internet connection at home for less than two years, compared with just 15% of the general at home online population.

Nevertheless, online Hispanic consumers have quickly made the Internet part of their everyday lives, and are outpacing the rest of the at-home online population when it comes to using some of the Internet's more cutting edge features, the survey results show. For example, they use the Internet far more frequently than the general online population to listen to music (54% vs. 30% do so regularly or occasionally), buy a car (6% vs. 2% bought online in the past three years), and communicate via instant messaging (64% vs. 48% do so regularly or occasionally). And Hispanic online consumers have rapidly adopted advanced wireless features into their lives. For example, a third of online Hispanic cell phone users (34%) use cell phones for instant messaging, compared with just 9% of those in the general online population.

"With 14 million Hispanics online today, our second annual survey reveals this community is showing a real passion for the power and reach of the Internet and understanding how it can empower Latinos that are getting connected," said Peter Blacker, Vice President International & US Hispanic, AOL(R) Business Solutions. "AOL has made a real commitment to better serving online Hispanic consumers by launching the AOL(R) Latino service last year and giving advertisers a better platform to reaching them."

An Empowerment Tool for the Hispanic Family

U.S. Hispanics with online access at home also see the Internet as a powerful tool that can help improve the education and career prospects of their children, help them keep in touch with family and friends living abroad and make them better informed consumers. For example, more than three in four online Hispanics with children who go online (79%), say that the Internet has had a positive effect on the skills their children will need for a successful career. 72% say that the Internet has improved the ability of their children to get into college. Nearly two-thirds of all Hispanic online consumers (63%) consider the Internet the best information source to start learning about products and services they want to buy, and more than half (59%) say it's the best place to learn about available brands. In addition, eight in ten online Hispanics (80%) use the Internet regularly or occasionally to communicate with friends and family.

"This survey makes it absolutely clear that Hispanic families see the Internet as a valuable tool that can help keep them connected and improve their children's lives and help them learn about products and services in an easy and convenient manner," said David Wellisch, Vice President and General Manager of AOL Latino, the leading Internet service provider for U.S. Hispanics. "That's why we have worked to make AOL Latino a destination where Hispanic families can easily communicate with friends and family and have a greater piece of mind by the fact that their children are more protected through the company's award winning safety and security measures."

Language Remains a Barrier

The survey also found that language remains a significant barrier to online use among Hispanics who do not have Internet access at home. Nearly three in four offline Hispanics who speak at least some Spanish (71%), say online Spanish content is important. More than half of all offline Hispanics (56%) cite lack of Spanish content as a reason for not going online at home. About half (49%) also say it is because there aren't enough sites and activities online that would interest Hispanics.

Among Hispanics already online, two-thirds of those who speak at least some Spanish (67%) say they "wish there were more Websites that offered information of interest to Hispanic Americans." Among online Hispanics whose dominant language is Spanish, 75% feel this way.

Almost half of online Hispanic consumers who speak at least some Spanish (45%) also wish that more Web advertising were in Spanish, the survey found. One in three (33%)says they pay more attention to advertisements when they are in Spanish. And nearly one in four (23%) say that advertising in Spanish makes them more likely to buy a given product (versus only 10% who say it makes them less likely to buy).

"This year's study is among the first to take an in-depth look at the issue of language and the Internet in the American marketplace," said W. Bradford Fay, Managing Director, RoperASW. "It is clear that U.S. Hispanics see significant value in the Internet as a way to get information in their preferred language."

Topline Findings

Hispanics are relatively new to the Internet

-- One in five Hispanic online consumers (20%) connected their household to the Internet less than six months ago vs. 6% of the general at home online population.

-- 42% of Hispanic online consumers have had Internet access at home for less than two years vs. 15% of the general online population.

-- More than half (53%) of offline Hispanics expect to get an Internet connection at home within the next two years.

-- Nearly one in five (17%) expects to do so within the next six months.

Discovering entertainment online

-- More than half of online Hispanics (54%) regularly or occasionally listen to music online, compared with less than a third (30%) of the general online population.

-- More than a third of online Hispanics regularly or occasionally download music files (39%), while 27% of the general online population says they use the Internet to do this.

-- A third of online Hispanic consumers (34%) regularly or occasionally watch video clips online, while fewer than one in four (23%) of the general online population does so.

-- Almost half (43%) say they go online and watch TV at the same time. More than a third (36%) view the Internet as an alternative to TV, reporting that they watch TV less since they've started going online.

Using the Internet to communicate

-- Hispanic online consumers have embraced the Internet's ability to keep them connected with their friends and family, and are using several advanced features far more than the general online population.

-- For example, nearly two-thirds of online Hispanics (64%) regularly or occasionally use the Internet to instant message, compared with less than half of the general online population (48%).

-- A third of those with a cell phone (34%) use cell phones for instant messaging, compared with just 9% of those in the general online population.

-- Nearly a third of online Hispanic cell phone users (29%) use the Internet to download ring tones, while just 9% of those in the general online population do so.

Discovering and buying products and services online

-- The Internet is quickly having a major and growing influence on the purchasing behavior of online Hispanic consumers. Hispanics who have shopped online spent an average $480 in the past three months, compared with $577 for the general online population. Today, 43% of online Hispanics say they regularly or occasionally shop online, and 52% say being able to shop online was a reason they got an Internet connection at home.

-- Nearly two-thirds (63%) consider the Internet the best information source to start learning about products and services they want to buy, and more than half (59%) say it's the best place to learn about available brands.

-- More than half (59%) now view the Internet as the best source for comparing prices (vs. 50% in 2002), and half (51%) say it's the best place to get information for making a final brand decision (vs. 40% in 2002).

-- Among online Hispanic households that bought a car in the past three years, nearly two in three (60%) researched different vehicle types online. Nearly six in ten (58%) compared new car prices.

-- Online Hispanics in households that have bought a car in the past three years are also far more likely than those in the general online population to use the Internet to design features and options for a new car (46% vs. 30%); find the location of a new car dealer (45% vs. 25%); and make an actual new car purchase (12% vs. 3%).

-- More than half (54%) regularly or occasionally use the Internet to research healthcare products, and one in five (19%) regularly or occasionally shop for or buy pharmaceuticals online - almost twice the proportion in the general online population (11%).

Using the Internet more

-- Hispanic online consumers are also using more online features than before in the purchase decision process, the survey found. Compared with the 2002 survey, for example, more online Hispanics say the Internet is the best information source for starting to learn about a product or service they might buy (59% said so this year vs. 50% in 2002); to learn about product features/benefits (61% vs. 52%), get advice on the brand to buy (56% vs. 49%), determine where a product is available (63% vs. 47%), compare prices, (59% vs. 50%), and make the final brand decision (51% v 40%).

-- In addition, more online Hispanics are using the Internet to make travel arrangements (52% vs. 40% doing so regularly or occasionally), the survey found.

An active interest in new activities

-- Hispanic online consumers are also using the Internet to pay bills, do online banking, compare insurance rates and open checking accounts at rates about comparable to the general online population.

-- Nearly two-thirds (61%) have used the Internet in the past three years to do one or more of the following: pay a bill, do online banking, compare insurance rates or open a checking account.

-- Almost half of online Hispanics (47%) have family living outside the U.S. to whom they have sent money, but only 5% of these households have used the Internet for this purpose.

-- Online Hispanics are using the Internet for coupons as well, with one in four (26%) saying they have used coupons they have gotten from the Internet.

Language preferences

-- About half of offline Hispanics who speak at least some Spanish (49%) say there aren't sites and things to do online that would be of interest to Hispanics.

-- More than half of all offline Hispanics (56%) say that one reason they aren't online is because they've heard there is too little Spanish content online.

-- Two thirds of Hispanic online consumers who speak at least some Spanish (67%) wish there were more websites that had information of interest to Hispanic Americans

-- And about half of online Hispanic consumers (49%) wish there were more Web sites in Spanish.

-- Marketers who advertise online in Spanish have a decided advantage over those who don't.

-- More than one in seven (15%) Hispanic online consumers say they almost bought something online, but changed their minds due to language difficulty.

-- Nearly one-fourth of those who speak at least some Spanish (23%) say they are more likely to buy a given product if it is advertised in Spanish (vs. only 10% who say they are less likely).

-- More than one in four online Hispanics who have never shopped online (28%) say they would be more likely to do so if more shopping sites were in Spanish.

-- One-third of those who speak at least some Spanish (33%) say they "pay more attention to ads when they're in Spanish." (That figure rises to 56% among those whose dominant language is Spanish.)

-- Almost half of online Hispanics who speak at least some Spanish (45%) wish that more Web ads were in Spanish.

Helping their children succeed

-- Hispanics are far more upbeat about how the Internet will help their children succeed in the future than the general online population.

-- More than three in four Hispanic online consumers with children who go online (79%) say the Internet will improve the skills their children need for a successful career, compared with 61% of those in the general online population.

-- Almost three in four (71%) say the Internet has improved the quality of their children's homework, versus 59% of those in the general online population.

-- Roughly the same proportion (72%) say that the Internet has improved the ability of their children to get into college, compared with just 45% of those in the general online population.

Moving to broadband

-- Hispanic online consumers are as likely as those in the general online population to have in-home Internet via broadband (40% vs. 38%).

-- Online Hispanics not yet on broadband are more likely than those in the general online population to predict that they will soon go to broadband (50% vs. 39%).

Methodology

-- Hispanic Online Consumers: Interviews conducted via telephone with 615 18+ year old Hispanics with online access at home using bilingual Spanish/English speaking interviewers. The interviews were conducted from December 22, 2003 to January 19, 2004. The sampling error is +/- 4 percentage points for the total sample. This is comparable to 2002 research, which was conducted among 301 Hispanic online consumers in Fall 2002.

-- General Population Online Consumers: Interviews conducted via telephone with 300 18+ year old Americans with online access at home from December 18, 2003 to January 19, 2004. The sampling error is +/- 6 percentage points for the total sample. This is also comparable to 2002 research, which was conducted among 1,001 general population online consumers in Fall 2002.

-- Total U.S Hispanic Population: Interviews conducted via telephone with 308 U.S. Hispanics 18+ years old (180 of these interviews are with Hispanics who do not have online access at home), using bi-lingual Spanish/English speaking interviewers. The interviews were conducted from December 22, 2003 to January 19, 2004. The sampling error is +/- 6 percentage points for the total sample.

About AOL(R) Latino

AOL Latino, the leading Internet service provider for U.S. Hispanics, offers comprehensive Spanish product features and content including U.S. and Latin American news, the latest in music, entertainment and sports, as well as access to all the existing English language content available on the AOL service for no extra cost.

About RoperASW(R)

RoperASW, an NOP World company, is a leading global marketing research and consulting firm with headquarters in New York City and offices in London, Manila, and throughout the U.S. NOP World is among the ten largest global marketing research companies in the U.S. and the world. Bringing together some of the most renowned U.S. and European research firms in a unified global network, NOP World is a wholly owned subsidiary of U.K.-based United Business Media plc

Posted by Ahorre at 09:19 AM

April 15, 2004

Hispanic Internet Market 2004 AOL / Roper

An Empowerment Tool for the Hispanic Family

Language Remains a Barrier

Topline Findings

Hispanics are relatively new to the Internet