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Hispanic Market Digital Divide
"1995 Hispanic Digital Divide" - "2006 No Mas!"
According to a recent eMarketer report "58 percent of Hispanic Web users are under 35". This is a demographic group that shifts frequently between Spanish-language content and English-language content, mirroring what occurs in traditional media. "There is and will continue to be demand for Spanish-language sites," adds Debra Aho Williamson, eMarketer analyst.
Ahorre April 25, 2006 07:17 AM