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US Born Hispanics Internet Usage
According to the PEW Hispanic Center/PEW Internet and American Life Study:
- 56% of Latinos in the U.S. (about 43 million) use the Internet.
- Latinos are less likely than non-Hispanics to have an Internet connection at home.
- Some Latinos who do not use the Internet are connecting via mobile phone.
So what does this mean to us? We need to take a look at what seems to be a generation gap. The study revealed that 75% of U.S.-born Hispanics were online, as opposed to 43% that were born outside the U.S. One key to predicting online usage seems to be language: Those who speak English fluently tend to go online, while only a third of Latinos who just speak Spanish go online.
Ahorre March 27, 2007 12:57 PM