December 11, 2009
ING Multicultural Retirement Services Business
ING Multicultural "Retirement Services Business" Sales Efforts in the United State. Building on its existing multicultural sales success, ING announced today that it has added staff to further the company's enterprise-wide multicultural sales efforts, particularly in its retirement services business. This multicultural sales team provides marketing and sales assistance, in-language and in-culture financial education programs, training, and other customized support to distribution partners, plan sponsors and ING's regional sales organizations.
"With multicultural populations growing nearly five times faster than the overall U.S. population, we want to accelerate our growth and leverage the opportunity in the market. Our expanded capacity will better equip us to serve our distribution partners, plan sponsors and, ultimately, the multicultural Americans who are trying to save for their future and protect their families," said Rob Leary, incoming CEO of ING Insurance U.S.(1) "This effort also underscores our continued commitment to multicultural markets, which are an integral part of the growth in our core businesses of retirement services, life insurance and financial solutions for baby boomers."
For the past several years, ING's multicultural sales have been a driver of growth in its individual life and employee benefits business. The company recently began expanding its existing efforts in its retirement services business, which has been ranked as a top-three provider in the U.S.(2)
These efforts support a need in the market. A number of recent studies have found that African-Americans and Hispanics participate in and contribute to retirement plans at lower rates than whites and Asians. They also point to the improvement of financial literacy and education efforts as a way to better address this disparity.
Similar studies find disparity in Hispanic life insurance ownership when compared with the general population. According to a 2008 ING study, Hispanics are significantly less likely than the general population to have life insurance (39 percent vs. 71 percent) while they are more likely than the general population to say that they would need various protection should something happen to them. In fact, 89 percent of Hispanics said that someone in their situation should have life insurance.
"Our approach leverages ING's existing distribution and expertise while providing in-culture support that is critical to success in multicultural communities," said X. Rick Niu, chief marketing officer of ING U.S. Retirement Services, who also directs multicultural sales across the enterprise. "At ING, we have a unique opportunity to leverage diverse talents from within our large organization. ING's global presence, well-respected brand, diverse workforce, and our understanding of multicultural audiences position us well to continue to tap this large market opportunity."
The new team members are: Andres Vargas Escobar, vice president of multicultural sales operations, to be based in Windsor, Conn.; Juan Pablo Troncoso Philippi, manager of sales support, to be based in Irvine, Calif.; Nydia Monarrez Lozano, manager of sales support, to be based in Tampa, Fla.; and Erika Contreras Escobar, business coordinator, to be based in Windsor, Conn.
Each hails from a country within ING's Latin American operations, giving them direct and first-generational knowledge of those audiences here in the U.S. Combined with the existing multicultural sales staff, the team now represents many countries of origin, including Argentina, Chile, China, Colombia, Mexico and South Korea.
(1) Effective January 1, 2010
(2) Based on figures from Pensions and Investments (July 27, 2009), the business holds top rankings in the defined contribution industry with more than 52,000 plan sponsors, approximately 7 million plan participants, and over $235 billion in combined assets under administration and management.
About ING - ING is a global financial institution of Dutch origin banking, investments, life insurance and retirement services to over 85 million private, corporate and institutional clients in more than 40 countries. With a diverse workforce of about 130,000 people, ING is dedicated to setting the standard in helping our clients manage their financial future.
In the U.S., the ING ( ING) family of companies offer a comprehensive array of financial services to retail and institutional clients, which includes life insurance, retirement plans, mutual funds, managed accounts, alternative investments, direct banking, institutional investment management, annuities, employee benefits, financial planning, and reinsurance. ING holds top-tier rankings in key U.S. markets and serves over 29 million customers across the nation. For more information, visit www.ing.com/us.
ING's diversity management philosophy and commitment to workforce diversity, multicultural marketing, corporate citizenship and supplier diversity fosters an inclusive environment for employees that supports a distinctive product and service experience for the financial services consumer.
Posted by Ahorre at 10:36 AM
May 02, 2006
Miller Lite Futbol Promotion
Miller Lite unveiled one of the most wide-ranging Hispanic marketing initiatives in company history. The new campaign, “Pasión 10,” honors international soccer stars who wore the number “10,” long a mark of excellence and balance on the field of play.
“In soccer, the honor of wearing ‘10’ historically has been reserved for a player who exudes the perfect balance of skill and knowledge,” said Tom Long, Miller’s chief marketing officer. “Miller Lite is the perfect beer to honor the spirit of the ‘10’ because it offers the ideal combination of great taste and golden color. That’s why Miller Lite is the ‘10’ of light beers.”
Miller Lite Pasión 10, a multi-platform marketing campaign, features some of the greatest 10s in soccer history: Roberto Baggio (Italy), Cuauhtémoc Blanco (México), Teofilo “Nene” Cubillas (Peru), Luis García (México), Mario Kempes (Argentina), Tab Ramos (U.S.) and Carlos “El Pibe” Valderrama (Colombia).
The exclusive launch of the campaign and the premiere of new advertising was held at the Los Angeles Memorial Coliseum with in-person attendance from soccer greats García, Kempes, Ramos and Valderrama, along with Mexican television analyst and former director of CD Chivas Guadalajara, Jesús “El Profesor” Bracamontes.
“Being a ‘10’ means going above and beyond what’s expected of you, being under control, and keeping your team motivated and balanced,” says Mexican soccer great García , now vice president of soccer operations for Monarcas Morelia of México. “Not only is being ‘10’ a great honor, but a great responsibility. Miller’s recognition of those of us who wore ‘10’ is a testament to their knowledge and support of the global soccer community, and of course their own passion for making great beer.”
Posted by Ahorre at 08:46 AM
November 18, 2005
Top Ten 10 Hispanic Trends
HISPANIC PR WIRE -- The December issue of Hispanic Business magazine features a special Media Market Report, offering an in-depth look at how corporations are trying to reach the growing, and increasingly diverse Hispanic market – and what they are spending to reach it. The report features key articles covering growth trends in the top ten Hispanic designated marketing areas, language preferences in online marketing, stock slumps for publicly traded Spanish-language broadcasters, and changing trends in Hispanic ad spending.
“Diverging Fortunes” reports that Spanish-language ad spending in the top ten Hispanic DMAs (designated marketing areas) slowed in 2005, while smaller markets around the United States expanded. Corporations are shifting their attention to secondary Spanish-language markets that have received less attention in the past. “We’ve had the demographics that we have for many, many years,” says Joanne Crass, advertising director for The Taos News in Taos, New Mexico. “It’s just the realization that, ‘Hey, this is a whole segment of the market that we’re not hitting.’ ”
“Surfing in Two Worlds” focuses on advertising in the vibrant Hispanic Internet marketplace – which is “largely dominated by second- and third- generation Web users.” The Internet Advertising Bureau estimates that corporations spent approximately $100 million on online ads targeting Hispanics in 2005, up 33 percent in 2004. According to a Yahoo! spokesperson, “The objective is to capture the significant numbers of English-dominant or bilingual Hispanic surfers who ‘live in two worlds’…often preferring English for searches they conduct at work, and Spanish or bilingual sites for surfing from home.”
“Conflicting Signals” examines the quandary that the three publicly traded Spanish-language broadcasters are facing in 2005. Univision, Entravision, and Spanish Broadcasting System are faced with a collective market capitalization decline of $1.2 billion, despite increasing revenues. Wall Street’s concern is that corporations are shifting their Hispanic marketing budgets to focus increasingly on Internet ads, rather than broadcasting. “All that growth at Yahoo! and Google comes out of the hide of publishers or broadcasters,” says Kit Spring, research analyst at Stifel, Nicolaus & Co.
The December issue of Hispanic Business also includes articles on regional economic forecasting, top advertisers and ad agencies, outdoor advertising, and Harley-Davidson. Print content is complemented with additional data, rankings and exclusive research only at http://www.hispanicbusiness.com.
About Hispanic Business Inc.
Now celebrating over a quarter century as an award-winning publishing and information services company, Hispanic Business Inc. is the nation’s leading source of information for and about Hispanic professionals and entrepreneurs. Hispanic Business magazine is the company’s flagship publication, and other products and educational services include: http://www.HispanicBusiness.com, http://www.HireDiversity.com, HispanTelligence(R), and Hispanic Business Events including the EOY Awards Gala, BOE (Board of Economists) U.S. Hispanic Economic Summit, and WOY (Woman of the Year).
Hispanic Business(R) and HispanTelligence(R) are registered trademarks of Hispanic Business Inc. 2005 Hispanic Business Inc. All rights reserved.
Posted by Ahorre at 04:50 PM
October 07, 2005
Marketing Hispanics
Hispanics median age of 26.7 years, have "a younger age structure" compared to white America, which has a median age of 39.6. 3.51% birth rate. twice the national avg. 36% of population is less than 18 years of age. U.S. Hispanic Marketing
Posted by Ahorre at 07:30 AM