Hispanic Marketing Internet: Hispanic Online Advertising Hispanic Business Latino

January 08, 2010

SEO Spanish SEM Tips Spanish SEO Spanish Optimization SEM Spanish Marketing

SEO Spanish SEM Tips Spanish SEO Spanish Optimization SEM Spanish Marketing

Small Business - Most Spanish versions of web sites are created in order to build prospective customers from the "U.S. Hispanic Online Market", you have understood the upside potential of revenues. Understanding how to localize your target audience is one of the tips for making Spanish SEO quick and correct that can raise the effectiveness of your website and generate even more revenue for your company.

Globalization - Geo-Location-Specific Terms and Keywords Once you have done the research and chosen the right SEO key words that will effectively market your company to one of the many sub-markets within the larger Hispanic online market, you are ready to take your SEO boost to the next level. By adding location-specific key words to your existing SEO content, you will be able to reach out to your target market more effectively in every geographic region.
If your small business website is looking to draw in online business from the U.S. Hispanic community, choose common phrases used in U.S. Hispanic sub-markets relevant to your product or service. For examplee, if you're selling promotional t-shirts, you should broaden your SEO content with location-specific key words as "New York promotional t-shirts" or, "Las Vegas promotional t-shirts"

Target Audience Localization - Once you know the sub-market your small business would like to target within the broader online Hispanic market, another one of the simplest tips for making Spanish SEO quick and correct is to localize for your intended audience. Find out the names of the neighborhoods where your target audience lives and add them to your SEO key words. Find out the local hotspots for your target audience and include those as well. The more specific and relevant you can make your SEO key words, the better chance you have of your small business website popping up in the search engine results. Adding a localized key word is a quick way to enhance your SEO content and make it more effective.

Do You Really Need a New Website?
- Some of the tips for making Spanish SEO quick and correct will not do you much good if your small business web site does not appeal to the online Hispanic market you are trying to reach. There are times when your regional web site (Spanish or Portuguese) will be more effective if it is separate from your main site, yet still linked to it. However, at other times your small business web site will be more effective if you simply have two language versions of your web site (English and Spanish and/or Portuguese).

If your target audience speaks primarily one language, such as the South American Hispanic online market, then you would be wise to create a regional website that is geared entirely toward this community. You may still link this site to your main company website, in case English speaking customers wish to link to it. If, however, you are targeting a Hispanic market that is comprised of men and women who speak both English and another language (Spanish and/or Portuguese), you would be wise to create two versions of your website, in order to reach your intended market in its entirety.

SEO Spanish SEM Tips - Spanish SEO Spanish Optimization SEM Spanish Marketing

Posted by Ahorre at 08:14 AM

December 22, 2009

Hispanic Marketing Online Courses

Online Course on Hispanic Marketing from Florida State University Starting, January 6, 2010.

Are you a professional in the fields of marketing, advertising, media and/or research? Are you interested in learning more about the Hispanic market cultural insights, lifestyles, and best practices? Would you enjoy networking with and learn from other professionals in the industry? Are you a student looking forward to a career that involves the largest minority in the United States?

An online course in Hispanic Marketing Communication will be offered again this Spring semester by the Florida State University Center for Hispanic Marketing Communication. The Center, headed by Dr. Felipe Korzenny, is pioneering education in Hispanic Marketing and is the only one of its kind in the United States.

The online course is available to anyone interested and is particularly recommended for professionals currently addressing the Hispanic market, or those who would like to start a Hispanic marketing initiative. The online course is also available to Florida State University students and students at other institutions.

The Spring session has a duration of 15 weeks (classes begin January 6 and end April 30, 2010) and includes topics such as cultural identity and its impact on consumer behavior, language use, Hispanic cultural insights for marketing, and case studies relating to Hispanic marketing. The course will also address research and marketing strategies.

A certificate of completion will be issued to all non-degree seeking students who satisfactorily complete the course, and eligible students can receive three hours of undergraduate/continuing education credit.

For application information, contact Jennifer Boss at inquiries@campus.fsu.edu

Posted by Ahorre at 02:03 PM

May 30, 2005

Do-It-Yourself Marketing Economy

Latino Podcast - Douglas Kersten The Amazing Rise of the Do-It-Yourself Economy

Have you ever heard of blogging? Of course you have, you are reading a blog. Have you ever heard of podcasting? If not you soon will. What do they have in common? They are Do-It-Yourself media. Blogging is for text and podcasting is for audio/video. The trend for do-it-yourself is spreading like wildfire and anytime you see something spreading so quickly it means one thing....opportunity. The blooming of the DIY business venture. Ebay and Amazon started it and the speed at which it is growing is amazing. It is even spreading to the manufacturing world, which is what the article below talks about. I think it is a relatively safe prediction that you will see this happening in many other industries and sectors. Now that you know, keep an eye out for it because opportunity is definitely there. Doug Kersten

The Amazing Rise of the Do-It-Yourself Economy
By Daniel Roth

It used to be that a tinkerers, hope to sell ideas to a big company. But a number of factors are coming together to empower amateurs in a way never before possible, blurring the lines between those who make and those who take. Unlike the dot-com fortune hunters of the late 1990s, these do-it-yourselfers aren't deluding themselves with oversized visions of what they might achieve. Instead, they're simply finding a way—in this mass-produced, Wal-Mart world—to take power back, prove that they can make the products that they want to consume, have fun doing so, and, just maybe, make a few dollars. "What's happened is a tremendous change in awareness," says Eric von Hippel, a professor at the MIT Sloan School of Management and author of the recent Democratizing Innovation. "Conventional wisdom is so strong [in business] about find-a-need-and-fill-it: 'We're the manufacturers; we design products; we ask users what they need; we do it.' That has begun to crack."

Numerous currents have converged to produce this reaction. Bloggers, those do-it-yourself journalists, showed big media that the barriers to entry (like owning a printing press, say) didn't much matter. Podcasters took radio into their own hands, creating audio shows and putting them online. Amateur music producers, using software that was once the province only of major labels, invented mash-ups: combining songs into totally new ones, then giving them away or selling them.

"Before, only the rich had access to tools and so only the rich were professionals, and the rest were amateurs," says Noah Glass, the co-founder of Odeo, which offers a free service for making, hosting, and distributing podcasts. "But now, as the creation tools have become easier to use and more freely distributed through open source, through the Internet, through awareness, more people have access.