May 02, 2006
Spanish Print Advertising Services
Papel Media Network - the nations leading Hispanic print placement service -has redesigned their corporate website to highlight and launch their latest product- a proprietary Online Quoting System. The new system allows media planners and buyers to strategically prepare and place National or Regional U.S. Hispanic print campaigns within minutes.
Papel Media has harnessed the latest in technology, coupled with its own proprietary tools and syndicated research to pinpoint where Hispanic audiences live, who they are and what their lives are like. The company has matched this data to the print media outlet that will most effectively reach that audience. For advertisers who seek to tap into the Hispanic Market, Papel Media has become an invaluable resource.
“This new tool will become a great asset for our clients, as it not only enables media planners and buyers to literally become experts in Hispanic print, but it is also available to them 24-7” says Carlos Valdivia, Director of Business Development of Papel Media.
“There is a misconception that Hispanics don’t read. Were you to travel around Latin America you will find that this is definitely not the case, as they have some of the best publications in the world and the U.S. Hispanic market is rapidly heading in that direction. We truly help our clients understand and benefit from the critical role print media plays in the hierarchy of community authority for Latino readers. Brands need to capitalize on this potential in both the U.S. and abroad”, says John Trainor, Founder and CEO of Papel Media.
As part of its new corporate development plan, Papel Media also has unveiled the company’s redesigned logo that now symbolizes the vast array of services they provide.
“Our new logo is more representative of the company we have matured into, with a multi-product platform, international footprint and cross-functional teams offering strategic solutions in Hispanic print media, including ROP and Insert strategies as well as turn-key Direct Mail services” adds Trainor.
For more than Seven years, Papel Media, a Chicago based minority-owned company, has assisted marketers who are interested in creating effective brand message executions for the Hispanic community. The company is much more than a media buying service- their products extend far beyond the conventional “one-order one-bill” offering. Papel’s U.S. Hispanic database contains up-to-date, audited and secure information of every single Latino newspaper in the country, including Puerto Rico and bordering towns in Northern Mexico. Papel Media also offers pan-regional buys through its Florida-based Latin American division, from which advertisers can reach more than 20 countries with one simple contact.
To learn more about Papel Media you can contact Carlos Valdivia, Director of Business Development, at (619) 587-5157 or by visiting their website http://www.papelmedia.com.
Posted by Ahorre at 08:49 AM
November 28, 2005
Las Ventas de Periodicos Contra el Internet
Yolanda Arenales - La circulación y el número de publicaciones diarias van perdiendo la batalla contra la internet.
En la era de la información, lo que los ciudadanos buscan son “noticias a la carta”. Ésa es al menos la interpretación optimista que muchos expertos hacen de la reciente caída del 2.6% en la circulación diaria no gratuita reportada por la Oficina de Auditoría de Circulación (ABC). “Los lectores actuales están interesados en diversos formatos, diversas publicaciones, quieren leer más sobre lo que verdaderamente les interesa y dedicar menos tiempo a información que no les es relevante”
Posted by Ahorre at 05:26 PM
November 03, 2005
NAHP National Association of Hispanic Publications
HISPANIC PR- The National Association of Hispanic Publications, Inc. (NAHP) will be hosting their 2005 Dallas Ad Summit at the Wyndham Anatole, December 1-2, 2005 in Dallas, TX. The main focus of this event is to bring together advertising agencies, member publishers and various media executives to explore new opportunities in the Hispanic market through print media.
Seminar topics and speakers will be tailored to speak to the emerging trends in the Hispanic marketplace, the best strategies to take advantage of them and what’s in the near future for Hispanic print. Speakers will include market researchers, industry executives, Hispanic print publishers and media consultants.
“We are extremely excited to be hosting this event, especially during a time when the Hispanic consumer is a top priority for Corporate America. By demonstrating the effectiveness and penetration of Hispanic print as a viable medium to reach this market, the NAHP will be creating new avenues of growth for its members and corporations” stated Lupita Colmenero, President of the NAHP.
For more information regarding the 2005 Dallas Ad Summit, or about the NAHP, please contact Joe Carrillo at 202-662-7430, or via e-mail at joe@nahp.org to register for the event, you may also log on to http://www.nahp.org/events.
About the National Association of Hispanic Publications, Inc
The National Association of Hispanic Publications, Inc., (NAHP, Inc) is the largest organization representing Hispanic publications at the national level. NAHP Inc. works with more than 200 member publications with a combined circulation of more than 12 million. Its member publications reach more than 50 percent of Hispanic households in 55 U.S. markets, every week. NAHP, Inc. provides Hispanic publications with the most effective medium to reach its readership. NAHP Inc. works hard at keeping the Hispanic community informed and educated about social issues, updating its readers about member publications, providing technical assistance and improving the quality of Hispanic publications at the national level. Please, visit our website for more information: http://www.nahp.org or call 202-662-7250.
Posted by Ahorre at 10:23 PM
October 01, 2005
Hoy Spanish Newspaper Readership Study
Hoy Spanish-language newspaper released the multi-market Media Consumption Study conducted in early 2005.
Spanish Newspapers were found to be credible sources with Hispanic consumers. When asked about content and advertising interests, the survey established Hispanics have a strong interest in family/lifestyle information and local news. In addition, grocery and discount store ads were most important to respondents who read newspaper ads.
Other findings include:
Most Important Ads in Newspapers
-Women are more likely than men to consider ads that promote consumer packaged goods as most important.
-Job listings, clothing, and cell phones top the list for respondents 18-24 years old.
-Males have more interest than women in car and cellular/wireless ads.
Type of Items Looked for in Newspaper Ads/Inserts
-Sale items are looked for most often in both newspaper ads and inserts.
-Pictures of items for sale are also popular, as well as easy to compare prices in inserts.
-Older respondents prefer newspaper ads that have detail or with a coupon attached, along with inserts.
Interest in Specific Topics
-Men are more interested in sports and business than women who hold more interest in family, advertisements, travel, and entertainment news.
-Respondents have the same level of interest in international news, regardless of acculturation level.
-On average, respondents attended two community events in the past year.
Frequency of Newspaper Usage
-Among those who read newspaper advertisements, ads are generally clipped or referred to once a week or less.
-Readers spend almost 27 minutes reading an average weekday issue of Hoy.
Posted by Ahorre at 10:33 PM
February 18, 2005
Association of Hispanic Publications
The National Association of Hispanic Publications, Inc. (NAHP, Inc.) will be holding its 2005 National Convention and Annual Expo at the exclusive Loews Hotel, in downtown Philadelphia. Hundreds of association members, including both Hispanic publishers and editors from all over the States, are expected to meet members of the public and private sectors, among them business leaders, corporate representatives, advertising agencies, government officials and community leaders. The convention will take place at the exclusive Loews Hotel in Philadelphia from Wednesday, March 9 through Saturday, March 12.
"Nuestra casa es su casa!” said Mayor John F. Street, acknowledging the presence of NAHP’s members this coming month in his city. "The City of Philadelphia is looking forward to welcoming the members of the National Association of Hispanic Publishers for their Annual Convention and Expo this March. We hope you will enjoy our wonderful city, our delightful restaurants, great shopping venues and the history of America which has opened the door to so many dreams,” said the mayor in a statement released this week by his press office.
Philadelphia, the former U.S. capital, and today better known as “The City of Brotherly Love,” has become a favorite destination for the largest and most influential Hispanic organizations in the US. This summer, the National Council of La Raza (NCLR) will hold its annual convention in this city, and next year Philadelphia will host the US Hispanic Chamber of Commerce’s annual convention.
For more information on the NAHP, Inc. 2005 National Convention, including registration information and deadlines, visit the association’s web site at www.nahp.org or you may contact Joe Carrillo, Chief Operations Officer, at joe@nahp.org or at 202-662-7430.
About the National Association of Hispanic Publications, Inc
The National Association of Hispanic Publications, Inc., (NAHP, Inc) is the largest organization representing Hispanic publications at the national level. NAHP Inc. works with more than 200 member and affiliated publications that share a combined circulation of more than 10 million. Its member publications reach more than 50 percent of Hispanic households in 55 U.S. markets, every week. NAHP, Inc. provides professional tools to assist Hispanic publications to more effectively reach their readership. NAHP Inc. works hard at keeping the Hispanic community informed and educated about social issues, updating its readers about member publications, providing technical assistance and improving the quality of Hispanic publications at the national level. Please, visit our website for more information: www.nahp.org or call 202-662-7250.
Posted by at 05:28 PM
Hispanic Print Media
One of the most reputable sources on the advertising and media industry in the country, Ad Age Magazine, announced that Hispanic Print Media will grow the fastest in the next year, reaching a 12% increase, outpacing Hispanic broadcast media. This growth will help generate a whopping $3.5 billion in total revenues for the Hispanic market.
Hispanic Media as whole is expected to grow 11% in 2005, outpacing mainstream media by as much as 4%, according to Ad Age.
Included in the billion-dollar growth, Hispanic Print is expected to increase by 12% in 2005, after already showing steady gains in 2004 with multiple new Spanish-language publication launches all across the United States.
Next month, the National Association of Hispanic Publications, Inc. (NAHP, Inc.), whose members include Hispanic publishers and editors from over 150 publications nationwide, will be holding its 2005 National Convention from March 9 through March 12 at the Loews Hotel located in Philadelphia's Center City downtown district. The NAHP will present various opportunities for the public to learn more about this viable and thriving market.
The 2005 NAHP, Inc. Convention is expected to draw the largest number of Hispanic print professionals to meet with various members of the public and private sectors from community leaders to government officials, over the course of three days of workshops and networking opportunities.
For more information on the NAHP, Inc. 2005 National Convention, including registration information and deadlines, visit the association’s web site at http://www.nahp.org or you may contact Joe Carrillo, Chief Operations Officer, at joe@nahp.org or at 202-662-7430. About the National Association of Hispanic Publications, Inc The National Association of Hispanic Publications, Inc., (NAHP, Inc) is the largest organization representing Hispanic publications at the national level. NAHP Inc. works with more than 200 member and affiliated publications that share a combined circulation of more than 10 million. Its member publications reach more than 50 percent of Hispanic households in 55 U.S. markets, every week. NAHP, Inc. provides professional tools to assist Hispanic publications to more effectively reach their readership. NAHP Inc. works hard at keeping the Hispanic community informed and educated about social issues, updating its readers about member publications, providing technical assistance and improving the quality of Hispanic publications at the national level. Please, visit our website for more information: http://www.nahp.org or call 202-662-7250.
Posted by at 05:17 PM
February 01, 2005
Siempre Mujer Hispanic Women Lifestyle Magazine
Meredith Corporation is launching a lifestyle and shelter publication targeted to Hispanic women. The bi-monthly, ¡Siempre Mujer! will debut this fall with an initial rate base of 350,000.
Posted by at 07:00 AM