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Hispanic Radio Appeal Is Tops with Teens
Arbitron Study 2007 Edition. "Hispanic Teens and Radio".
Almost two-thirds of the nation’s Hispanic 12+ population listen to network radio each week. The medium reaches male and female Hispanic adults almost equally. Hispanic affinity for network radio is strong across all age groups, but the medium is tops with teens, reaching 75 percent of Hispanic listeners ages 12 to 17 each week. Network radio reaches Hispanic consumers regardless of which language they use. More than half of those who are Spanish-Dominant and more than three-quarters of those who are English- Dominant hear network radio each week.
Ahorre July 23, 2008 10:37 AM