April 20, 2005
Prestamos Hipotecarios
Según un estudio presentado en el día de hoy por la Asociación Nacional de Profesionales Hispanos de Bienes Raíces (NAHREP), los inmigrantes hispanos indocumentados sumarían al mercado de viviendas, un monto aproximado de 44.000 millones de dólares estadounidenses en hipotecas nuevas, si se levantaran las barreras y tuvieran acceso a la compra de viviendas en los Estados Unidos. Prestamos Hipotecarios
Posted by Ahorre at 10:15 PM
February 27, 2005
Hispanic Realtors Market
Hispanic Realtors recognize their market niche is growing faster than all others and do not plan to be left behind. The National Association of Hispanic Real Estate Professionals recently announced a new Solano County chapter before more than 130 Realtors attending a seminar titled "Understanding the Latino Homebuyer" Prestamo
With an estimated buying power of $992 billion, Latinos are expected to impact residential real estate in the next decade more than any other demographic group in the United States, according to the Hispanic professional organization.
Hector Ontiveros, of Realty World in Fairfield, will lead the Solano County chapter.
"Our mission statement is to increase the Hispanic home ownership rate by empowering the real estate professionals that serve Hispanic communities," Ontiveros said.
Latinos comprise more than 17 percent of Solano County's population, and more than 1.4 million Latinos live in the Bay Area, according to 2003 U.S. Census estimates.
Diversity marketing is the way of the 21st century, Ontiveros said. Understanding the linguistic and cultural differences is critical to forming good business relations with Hispanic clients, he said.
In today's increasingly diverse world, being culturally competent is critical to a business' success, said Rich Valenti, who manages First American Title Company's Solano and Contra Costa County Division. The company has made cultural education a priority both internally and externally, he said.
"We really feel that this is an investment for us in our future business and for the future of the Latino families in Solano County," Valentin said.
The company hopes to roll out an Asian marketing program soon, too, he said.
Michelle Murray of Results Realty in Vacaville added a Spanish-speaking agent because she sees great potential in this market. Now, she wants to deepen her own understanding of the Latino culture so she can help him develop his business.
"Understanding the culture helps me mentor him," she said.
Maria Valentin sold real estate for 15 years and Hispanics comprised 71 percent of her clients. She now heads American Title's diversity marketing training program. Understanding the cultural differences is critical to working successfully with this population, she said.
Latinos prefer person-to-person communication and have a different concept of personal space than white Americans, she said, adding that if real estate professionals do not understand this, they will not be successful in this market.
Valentin recommends agents and lenders proceed with special caution when defining and explaining technical real estate terms. Real estate in Hispanic countries is nothing like American-style real estate, and formal real estate terms such as escrow, title and mortgage had no official Spanish translation until three years ago, she said. That creates a lot of confusion for agents, lenders and buyers, Valentin said. She hopes that diversity and language training clears up much of the confusion.
"Our vision is to be able to educate real estate agents and lenders to better serve their diverse communities," she said.
Regardless of cultural training, Hispanics prefer to work Hispanic real estate agents, agents say.
About 80 percent of Ontiveros' clients speak Spanish, and being able to work with them in their first language creates an immediate sense of trust, he said. Buying a first home is a scary process for anyone regardless of ethnicity, but Latino families shed a layer of stress when they can complete the entire process in their first language, he said.
"A Hispanic family looking for a home - even when the they are fluent in English - if they had a choice they would rather go to a Spanish speaking agent because there is a comfort zone," he said. Prestamo
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Posted by at 05:36 PM