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English Language Hispanic TV
Hispanic Magazine - The cable TV industry now has a pair of networks—the independent SíTV network, which launched in 2004, and mun2, the 2001 spin-off of NBC’s Telemundo—that air programming aimed at the 18-to-34-year-old English-dominant Hispanic audience.
Mun2 (pronounced “mundos,” which implies “two worlds,” as in the Spanish- and English-speaking ones) recently repositioned itself to include more English in its “Spanglish” programming. SíTV has gone the English-language route since its inception.
Most U.S. Latinos are bilingual—54.7 percent, say Census data—and consume media in both Spanish and English. The 2002 National Survey of Latinos by the Pew Hispanic Center found that 46 percent of second-generation and 78 percent of third-generation adult Hispanics speak mostly English.
Ahorre January 5, 2006 08:25 AM