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Telemundo TV "Hecho para ti" Slogan
Mary Sutter, Variety.com - Telemundo TV network underlined its designed-for-U.S. strategy with new novellas and formats at the 2005-06 upfront.
The "Hecho para ti" slogan anchors a new consumer branding campaign, but Telemundo, owned by General Electric, still faces an uphill battle against Spanish-language behemoth Univision, which dominates the market, especially in prime time, where it programs novellas from Mexico's Televisa.
Telemundo has lost ground over the last year. During a conference call with reporters, executives said Telemundo has a 17% share of Spanish-language TV viewers aged 18 to 49, compared with a prime-time share of 24% to 26% in the first quarter of 2004.
Ahorre May 18, 2005 09:47 PM