May 19, 2010
US Hispanic Online Users Population 20.3 million Visitors
ComScore, Inc. today released a report on the U.S. Hispanic Internet market, finding that the Hispanic online population reached a record 20.3 million visitors in February 2009, representing 11 percent of the total U.S. online market. During the past year, the growth of the U.S Hispanic Internet audience outpaced that of the total U.S. online population in terms of number of visitors, time spent and pages consumed, as Hispanic online adoption and engagement accelerated.
"It's well known that the Hispanic market is a growing and increasingly important segment to advertisers and marketers," said Jack Flanagan, executive vice president of comScore Media Metrix. "However, any business attempting to effectively reach this segment needs to understand the behavior of the U.S. Hispanic online consumer as a fundamental component of their marketing and media strategies."
Hispanic Online Audience Growing Faster than Total U.S. Internet Market
The U.S. Hispanic online population reached 20.3 million visitors in February 2009, an increase of 6 percent from the previous year. Hispanic Internet users also exhibited a surge in online engagement, including strong increases in time spent and pages consumed. The total amount of time spent online by Hispanics increased 6.9 percent in 2009 (3.9 times faster than the total U.S. online population), while total pages consumed grew 6 percent (3.6 times faster than the total U.S. population).
Growth in Internet Usage: U.S. Hispanic Internet Population vs. Total U.S. Internet Population
February 2009 vs. February 2008
Total U.S. - Home, Work and University Locations
Source: comScore Media Metrix
Posted by Ahorre at 07:53 AM
December 08, 2009
Spanish PPC Ads Advertising Programs
U.S. Hispanic - AdClickMedia, a leader in pay-per-click advertising programs, is now accepting Spanish language websites for placement of Spanish-language advertisements, tapping into a growing global market.
AdClickMedia places relevant ads on client’s web pages that visitors will find value in, increasing the website owner’s revenue. Website owners get competitive rates on each click the websites provide its advertisers. And now Spanish-language sites can increase their impact by placing Spanish language advertisements specifically targeting their audience.
AdClickMedia allows users to customize the ads so that they match the color scheme of the website. And, AdClickMedia is the only program that allows users to get paid by referring new customers. Users receive a 10 percent recurring commission each month for those referrals.
Most ad networks allow only English language websites as a publisher network, but with this new program, AdClickMedia has opened an entirely new revenue source for Spanish-language website owners.
AdClick offers transparent reporting, high payouts, customized ad panels and host of other services that can turn any blog, website, or social networking page into an income source.
Clients can choose between three different types of ads, including photo text ads, interstitial ads (full page ads that show up between website pages), and banner ads.
Posted by Ahorre at 09:49 AM
December 06, 2009
The New Digital Marketing Normal Trends for 2010
Top 10 Integrated Marketing Trends For '10 Judy Franks, Friday, November 2009
1. Less will get done: until we learn to do more with less.
While the cutbacks may be behind us, those left standing have more work to do, and less time and money to get it done. Small ideas and individual channel tactics often consume more time than their worth. The only way to do more with less is to align remaining resources toward a single and powerful integrated marketing solution.
2. Marketers will mistakenly whack a medium of the marketing mix.
With reduced marketing budgets, something has to give. Unfortunately, marketers are making wholesale cuts to specific channels (i.e., print media). Can we afford to drop a medium from the mix? Does the Internet behave like print? Is the consumer experience the same for both media? Are the message formats the same? The answer is clear. Reduced resources should not come at the expense of an integrated, multichannel mix.
3. Marketers will rush to employ social networking strategies.
Marketers will mistakenly rush to hire social media "experts" to create social media experiences for brands. They're missing the larger opportunity. Social networking is not a marketing tactic, nor is it a surrogate for the brand's social experience. A brand's social experience cannot be placed; rather, it is earned. Only consumers can decide what is truly "social."
4. We'll have more data and even less "understanding."
We'll have more data from credible sources: set-top boxes, foundations, academics, marketers and the media themselves. And the data will concur: the media world is highly fluid, interactive and quick to change structure and form. We are left with a real data problem: we can't rely on past correlations to drive future decisions. I'd say we're entering a "Wild West" era of integrated channel planning.
5. Lines between media will continue to blur.
In 2010, more prime-time television content will appear in more places than ever before. Fans will have multiple access points: live view, delayed views from a DVR, video on demand, Hulu, the network's own Web sites, and shared distribution deals (i.e., DirecTV and NBC for Friday Night Lights). It is no longer clear where one screen medium ends and another begins. Maybe we're starting to realize -- it's all a screen!
6. Push vs Pull will become less relevant.
While marketers continue to debate the merits of push vs. pull marketing strategies, the issue may resolve itself. Clear lines between push and pull media no longer exist. The best content (both programming and commercial content) will increasingly become "push" and "pull" at the same time. We must refocus our efforts on creating experiences that offer both opportunities: to reach as many people as possible, but in ways that will invite their participation and their desire to share the experience with others.
7. Great content will travel at the "speed of share" while "average" experiences will evaporate.
Great content in any media channel can travel as fast as consumers are willing to share it with others. Consumers are the most powerful accelerant. They move content along with a simple behavior: the click. Their clicks travel at the high speed of broadband or 3G. The "Speed of Share" renders the speed of traditional content distribution obsolete. It's like comparing real-time to slow motion! However, content will only travel at such speed if it's worth sharing in the first place. There will be less tolerance for mediocre content, and consumers will have more means of disposing with, and/or avoiding it.
8. The Adult 18-49 demo will become even less relevant as a target cohort.
The media world for an 18-year-old is vastly different from that of a 49-year-old. Every year, the divide between Internet-raised and television-raised consumers becomes more profound. According to "Media Generations" (Martin Block PhD, Don Schultz PhD, and BIGresearch), today's 18-49 demographic cohort contains four different media generations. We cannot continue to cloud our view of this complex truth by looking through the lens of a demographic that does not hold together.
9. Symbiosis will create interesting -- and at times strange -- partnerships.
The media landscape will be affected more by the laws of symbiosis than the laws of natural selection. Consider the relationship between YouTube and television: these seemingly competing channels quickly evolved into a symbiotic relationship. Just ask Tina Fey or Susan Boyle, and they will speak of the power of one medium to reinforce and amplify the other. We will continue to see emerging relationships among what appear on the surface as competing media channels.
10. The year 2010 will become the year of the "good idea."
In the recent past, our conversations were dominated by media channels. In our hyper-focus on the dynamics of the media world, we may have taken our eye off the ball. Remember, media channels, by definition, serve only as pipeline for content. Without a good idea, content will evaporate. It's that simple! Despite fewer resources, more diversity, and less certainty, I am advocating for good ideas to fuel integrated marketing outcomes in 2010.
Posted by Ahorre at 10:56 AM
November 10, 2009
Stanley Works Hazla en Grande Spanish Programs
Stanley Works announced today its launch of a nationwide Hispanic outreach program called "Hazla en Grande" -- which translates to "Make It Big" in English -- during its media debut at the 2009 STAFDA convention. The initiative is designed to provide materials that will build knowledge and/or skills among Hispanics working in the construction trades. During the event, Todd Langston, director of marketing for Stanley, issued an open invitation for all distributors to participate in the program and begin offering the Stanley materials to their base of Hispanic customers.
This bilingual initiative provides a variety of materials designed to attract, educate and inspire Hispanics during their journey to a successful career ... possibly even a path to business ownership. Materials include training videos, pocket translators, books, and other exciting program elements that will engage Hispanics on a cultural level.
"Stanley is committed to support Hispanic workers and we firmly believe that our products will indeed become the Hispanic's tool of choice, if it isn't already. However, our goal is to earn their preference through building trust and providing knowledge," said Scott Bannell, VP Brand Management at Stanley Works.
The training video collection covers practical topics such as framing, drywall, roofing, finish & trim, and techniques for mechanics. Each 25-minute video provides tips & techniques for selecting the right tools, estimating a job, preparing the jobsite, and meeting building code requirements as well as valuable safety tips for working around the jobsite.
The pocket translator is an English-to-Spanish/Spanish-to-English guide to translating more than 2,000 commonly used construction terms on the jobsite. By design, this guide can be used by Spanish speakers and English speakers alike for more effective jobsite communication.
The Book "Learn to Earn" provides basic information for workers who want to start their own business. It includes advice from industry experts, key information from industry associations, and insight from entrepreneurs who have succeeded in establishing their own companies.
Alfredo Garza, Marketing Director at AC&M Group, the advertising agency that created the initiative, said "Stanley will support the educational and training efforts of the National Hispanic Contractors Association (NHCA) and its 11 chapters that operate a regional level," said Garza.
In addition to the educational materials, Stanley has selected Jose "Lupe" Esparza as its spokesperson for the initiative. Esparza is a well-known vocalist, composer and songwriter for the Mexican band called Bronco. "Lupe Esparza is a well-respected celebrity in the Hispanic community, not only for his artistic talent, but because his story as a living example of hard work, dedication, and success in achieving big dreams," said Bannell.
For more information about "Hazla en Grande," visit the website http://www.hazlaengrande.com or contact Todd Langston or Alfredo Garza.
About Stanley Works
Stanley Works, an S&P 500 company, is a diversified worldwide supplier of tools and engineered solutions for professional, industrial, construction and do-it-yourself use, and access security solutions for commercial applications. For over 165 years, Stanley(R) brand has been synonymous with quality, reliable products. Its well-known tool and storage brands include Stanley(R) as well as FatMax(R), Facom(R), Bostitch(R), Jensen(R), Mac(R), Proto(R), La Bounty(R), Vidmar(R), and InnerSpace(R). Security Solutions brands include Stanley(R), Best(R), National(R), HSM(R), Blick(R) and Frisco Bay(R). Additional information about Stanley Works can be found at www.stanleyworks.com
Posted by Ahorre at 09:34 AM
November 06, 2009
Latin America Internet Trafffic Usage 2008
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Latin America, a region that is home to nearly 62 million of the 850 million worldwide Internet users (age 15 and older at home and work locations), as measured by the comScore World Metrix audience measurement service.
In April, Brazil had the largest Internet audience in Latin America with more than 19 million Internet users. Brazilians also exhibited heavy engagement, with the average Internet user spending 30.2 hours online during the month, substantially higher than the Latin American (28.6 hours) and worldwide (25.7 hours) averages. Argentina (32.4 hours) and Venezuela (31.5 hours) also exhibited heavy engagement. Despite their heavy engagement while online, Latin Americans are less frequent Internet users, with most countries falling below the worldwide average for usage days per month.
Google Sites Rank as Top Web Property in Latin America
Google Sites ranked as the top property in Latin America with more than 55 million visitors in April, (approximately 90 percent of the total Latin American audience), an increase of 22 percent versus the same month last year. The property has been bolstered by the growth of several Google-owned entities, including YouTube.com (up 81 percent to 30.6 million visitors), Blogger.com (up 65 percent to 27.8 million visitors) and Orkut (up 31 percent to 15.2 visitors).
Latin Americans are Heavy Online Communicators
Latin Americans spend the most time online – nearly 29 hours per month on average – compared to other worldwide regions. Usage of various online communication media drives much of their online engagement. Users spend a significant portion of their time each month on instant messengers (9.2 hours per visitor), social networking sites (5.9 hours per visitor), and e-mail (4.1 hours per visitor). Portals, which aggregate a variety of content across a network of sites, ranked as the most engaging site category, with 13.4 hours per visitor.
Posted by Ahorre at 09:36 AM
September 19, 2007
Latinos Online Hispanic Internet Use vs Non-Hispanics
By Pew Hispanic Susannah Fox and Gretchen LivingstonMore than one-in-two Latinos (56%) goes online, a lower rate than among non-Hispanic whites (71%) and non-Hispanic blacks (60%). Several socio-economic characteristics that are often intertwined, including low levels of education and limited English ability, largely explain the gap in internet use between Hispanics and non-Hispanics.
Among the key findings:
78% of Latinos who are English-dominant and 76% of bilingual Latinos use the internet, compared with 32% of Spanish-dominant Hispanic adults.
76% of U.S.-born Latinos go online, compared with 43% of those born outside the U.S. Some of this is related to language, but the analysis shows that being born outside of the 50 states is an independent factor that is associated with a decreased likelihood of going online.
89% of Latinos who have a college degree, 70% of Latinos who completed high school, and 31% of Latinos who did not complete high school go online.
Mexicans, the largest national origin group in the U.S. Latino population, are among the least likely to go online: 52% of Latinos of Mexican descent uses the internet. Even when age, income, language, generation, or nativity is held constant, being Mexican is associated with a decreased likelihood of going online.
Some Latinos who do not use the internet are connecting to the communications revolution in a different way – via cell phone. Fully 59% of Latino adults have a cell phone and 49% of Latino cell phone users send and receive text messages on their phone. Looking at the numbers in a different way, 56% of Latino adults go online, 18% of Latino adults have a cell phone but do not go online and 26% of Latino adults have neither a cell phone nor an internet connection.
Posted by Ahorre at 08:27 AM
July 09, 2007
The Struggling Real Estate Market
How is Business? The Struggling real estate market can be the right time for real estate agents to specialize in a market niche and to expand their focus to those prospective clients who may not be ready for a sale or purchase in the near future. Agents' business survival may depend on it. Habla Español?
Some expect the real estate slump to accelerate the migration of marketing dollars from print media to online sites, as agents may find cost savings, better metrics and a larger audience on the Web, and curbing your marketing presence could be a bad strategy to weather the real estate downturn and keep the leads pouring in. Mortgage Internet Branding
Posted by Ahorre at 09:52 AM
June 19, 2007
Search Engine Marketing & Optimization
Your Host: Nacho Hernandez - 20% Promo Code 20IHIS
2nd Annual SES Latino Conference and Expo to be held in Miami, FL on June 18 & 19, 2007
Search Engine Strategies Latino is chaired and programmed by the recognized authority on search and Hispanic search engine marketing, Nacho Hernandez. Since 2000, Nacho has been helping businesses, marketers, webmasters and everyday Web users understand how search engines work and how to profit from them. Nacho is the founder and CEO of iHispanic Marketing Group, a leading consulting firm for search marketing and internet strategy for the worldwide Hispanic markets.
If you missed SES Latino 2006, you must attend SES Latino 2007!
In addition to being the fastest growing demographic segment online, U.S. Hispanics and Latin American consumers rank among the world’s top Internet users. Although the vast majority of Hispanic Internet users can be found in the United States, Argentina, Brazil and Mexico, there are over 25 other countries on the Internet that you should also include in your Search marketing outreach. Don't be left behind as your fellow marketers and SES Alumni gather to learn how to maximize search engine marketing opportunities and stay informed on the latest search solutions in this area. Hear the new and innovative approaches and learn the right tactics for these markets. Listen to "success story" case studies and learn about best practices from SEM/SEO industry leaders and experts in the U.S. and Latin America. 20% Promo Code 20IHIS
Posted by Ahorre at 09:14 PM
April 02, 2007
US Hispanics Online Media and Technology Study
Online U.S. Hispanics are "media mavens," consuming and adopting media and technology at a higher rate than the general population, according research by Yahoo! Telemundo and Experian Simmons Research.
The study found that Hispanics lead the general market in "media meshing" and use of key mobile phone features, as they spend more than half of each day engaged with television, Internet and technology gadgets. Overall, Hispanics identified 51 hours of total daily activities, including 14 hours with technology and 13.5 hours with media.
Online U.S. Hispanics regularly combine TV and the Internet to enrich their media experience, and would like to see more online options in Spanish. Spanish Internet Marketing
The study also finds that U.S. Hispanics online are early adopters and users of media, devices and their features compared to the general population. The study found online Hispanics outpace the general market in digital camera ownership, cell phone and video game console, photos taken by cell phone and text messaging.
(Hispanic PR Wire)
Posted by Ahorre at 02:31 PM
December 23, 2006
US Spanish Internet Usage
Latinos represent the largest growing segment of the online population, a recent study shows that the Spanish dominant sub-group has room for growth. Garcia Research Associates' (GRA) Hispanic Omnibus Study in September 2005 showed that among Spanish-dominant Latino adults from 18 to 65 years of age, only 20% have access to the Internet and 14% have an e-mail address. The results indicate that Internet access is driven mainly by income - of those households with $30K or higher, usage is 46%, compared to 19% for $20K-$30K and 13% for less than $20K. Spanish Internet Marketing Opportunity
Posted by Ahorre at 06:59 AM
July 12, 2006
Latino Branded Entertainment
Branded Entertainment ->
Experiential Marketing ->
Product Placement ->
Word of Mouth ->
What catchphrase have you been catching around town, focus on the convergence of marketing/mercadeo, music/musica, sports/deportes and the red carpets/la alfombra roja.
Posted by Ahorre at 09:05 AM
June 25, 2006
Broadband Broadens Reaches 72%
HOME BROADBAND ADOPTION SURGED LAST year, with 72 percent of Web users now connecting from high-speed lines--up from 57 percent one year ago, according to new data from Nielsen//NetRatings. The company pegged the total number of home broadband users at 102.5 million as of last month, while the ranks of dial-up subscribers dwindled to 40.3 million. -- Wendy Davis
Posted by Ahorre at 12:06 AM
May 02, 2006
LA Salsa Kids Latin Dance Company
Do you own a Latin business? Would you like exposure to a large community of Latinos? The L.A. Salsa Kids need your sponsorship and are reaching out to Latin businesses.
We are looking for a sponsor so we can add more mirrors to our dance studio. We need $500.00. If you would like to sponsor the L.A. Salsa Kids (a nonprofit 501(c) 3 organization), get a tax deduction, be recognized in our newsletters & upcoming events and feel good about helping kids and our Latin culture, please contact us. The L.A. Salsa Kids is the only group in Southern California dedicated to empowering and inspiring kids and teenagers through music and dance. Your small donation will truly be used to help kids and teenagers in our positive program. Thanks in advance for your support.
The L.A. Salsa Kids are looking for established young adult Hip Hop dancers and/or Latin dance teams to participate with us in some of our upcoming shows. If you are interested, please contact us.
The L.A. Salsa Kids, dance classes are very popular amongst kids and teenagers all over. It’s the only dance class dedicated to teaching kids and teenagers how to dance in a fun, exciting and entertaining environment. Check out our kids dance classes today.
May 20, 2006, NoHo Theatre & Arts Festival, Hollywood.
May 21, 2006, Cuban Festival, Echo Park - Los Angeles.
May 29, 2006, Pasadena Summer Festival, Pasadena.
June 4, 2006, 11th Annual Dia De San Juan Festival, Long Beach.
July 27, 2006, Salsa Mambo Festival, Palm Springs.
October 14 - 15, 2006, Palmdale Fall Festival, Palmdale.
Posted by Ahorre at 08:31 AM
December 20, 2005
Spanish Internet Marketing
ClickDiario Network, the world's fastest growing Spanish-language Internet advertising network, today announced that it surpassed a significant milestone by serving over 1 Billion ad impressions during a one-month period in November 2005.
During the month of November, ClickDiario's ad impressions grew 255% from the beginning of the year and the amount of clicks served overpass 10 million a 285% growth. This exponential growth is due to the large number of new advertising clients and increased demand for ClickDiario's responsive audience. ComScore Media Metrix ranked ClickDiario Network as the fastest growing Hispanic Network earlier this year, and the company ranks in the top 10 most popular advertising networks focused on the Spanish language Internet market.
ClickDiario's proprietary network consists of over 30 vertical web sites visited by over 45 million unique users per month. The company's main web sites include portals such as Deportes.com (Sports), Salud.com (Health), Mujer.com (Women), Mascotas.com (Pets), Boletines.com (Newsletters), Dietas.com (Diets), and Tarjetas.com (Greeting Cards) among others.
"We have been experiencing tremendous growth in our audience due to the quality of our sites and content," said Jacques Hart, Vice President of Sales. "Our niche content sites like Mujer.com and Salud.com allow ClickDiario's advertisers to target their messages to a very specific audience. The end result produces strong click-through rates as site visitors respond to information that they are already looking for."
ClickDiario was recently acquired by Japan's livedoor, Co. Ltd, a leader of Internet services and solutions worldwide.
Posted by Ahorre at 09:15 PM
September 15, 2005
Online Ad Spending Breaks $10 Billion
Joe Mandese- U.S. Internet Ad Spending will surpass $10 billion for the first time this year, projects online industry market research aggregator eMarketer
The report, which is derived from leading industry data tracking and forecasts, and is benchmarked against the Interactive Advertising Bureau's and PricewaterhouseCoopers' Internet advertising tracking report, predicts advertisers will spend $12.9 billion on Internet advertising in 2005, up from $9.6 billion in 2004, and more than double the $6 billion marketers spent online just three years ago in 2002. --
Posted by Ahorre at 12:28 PM
September 13, 2005
Marketing Consumer Products Multicultural Markets
HISPANIC BUSINESS WIRE -- Totaling more than 85 million people, multicultural consumers -- comprising Hispanics, Asians and African-Americans -- have replaced the Baby Boomer generation as the most lucrative market in North America. In fact, by 2050 these three groups are projected to account for roughly half of all consumers in the U.S. Half of all consumers!
The Marketing Consumer Products to Multicultural Markets conference, taking place December 8-9 at the Hyatt Coral Gables in Florida, will prepare marketing, PR, communications, and executives in business development or corporate strategy for the challenge of marketing consumer and packages goods to these groups. Attendees will gain knowledge on how to effectively measure return on their marketing investment, to ensure that their new product development takes into consideration the ethnic segments, the ways and means to obtain corporate commitment, and how to be "creatively correct" and successfully market to these diverse groups.
Through this comprehensive conference program of case studies, complete with an agenda of senior level strategy sessions delivered by industry leaders, the conference will provide those attending with workable and proven solutions. The event will focus on current industry trends and initiatives that are changing the way marketing executives view multicultural marketing, and identify where their concentration will be for the future.
Key presenters include Marilyn D. Johnson, VP of Market Development with IBM; Santiago Blanco, Director of Hispanic Marketing for North America at The Coca Cola Company; and David A. Hernandez, Director of Latino Marketing & Sales at NBC Universal Studios Hollywood. Additional presenters include multicultural experts from Mercedes Benz, Astrazeneca LP, Jaguar Land Rover, Burger King, Payless, Nestle, Molson Coors Brewing Company, and The Procter & Gamble Company.
This conference is supported by the HMCA, HMW Online, Portada, The Latin Business Association, and Business Wire.
Posted by Ahorre at 03:06 PM