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US Hispanics Online Media and Technology Study
Online U.S. Hispanics are "media mavens," consuming and adopting media and technology at a higher rate than the general population, according research by Yahoo! Telemundo and Experian Simmons Research.
The study found that Hispanics lead the general market in "media meshing" and use of key mobile phone features, as they spend more than half of each day engaged with television, Internet and technology gadgets. Overall, Hispanics identified 51 hours of total daily activities, including 14 hours with technology and 13.5 hours with media.
Online U.S. Hispanics regularly combine TV and the Internet to enrich their media experience, and would like to see more online options in Spanish. Spanish Internet Marketing
The study also finds that U.S. Hispanics online are early adopters and users of media, devices and their features compared to the general population. The study found online Hispanics outpace the general market in digital camera ownership, cell phone and video game console, photos taken by cell phone and text messaging.
(Hispanic PR Wire)
Ahorre April 2, 2007 02:31 PM