November 29, 2009

National Digital Ad Sales Manager Hispanic Jobs

Job Title National Digital Sales Manager
Date Posted Oct-21-2009
Start Date Oct-21-2009
Duration of Position
Position Type Full Time
Salary Range Salary Commensurated With Experience
Education Requirements
Job Category Sales
Job Description

JOB DESCRIPTION: Azteca America, is seeking a motivated and dynamic individuals with proven exceptional presentations, proposal, and sales packages. Emphasis is on developing new business and building strong relationships with retail clients and advertising agencies.

Essential Job Duties and Responsibilities

ο Assist in the development of digital sales strategy

ο Create sales decks and presentations

ο Liaise with Network, Spot and Local Sales force

ο Direct sales to digital agencies

Experience:

ο At least 2 years in digital (online sales) essential

ο Hispanic market knowledge preferable

ο Television/multi-platform sales experience preferable

Skills/Profile:

ο Solid understanding of digital online sales and digital media

ο An independent and motivated person

ο Able to work with different teams

ο Well presented for sales

ο Willing to travel

ο Must have excellent communication, presentation, and listening skills

ο Excellent negotiations and client relation skills

ο Personal computer proficient; Power Point and Excel a must

ο Bilingual (English/Spanish) a plus

CONTACT: Human Resources Department peverly@aztecaamerica.com Fax: 818-247-0250

NO PHONE CALLS PLEASE

EQUAL OPPORTUNITY EMPLOYER

Job Location Glendale, CA
Company/Organization Azteca America
Contact Name Human Resources Department
Street Address
City
State California
Zip
Country
Phone Fax: 818-247-0250
Email peverly@aztecaamerica.com
Application Instructions Send cover letter and resume.

Posted by Ahorre at 11:03 AM

Digital Ad Sales Manager Hispanic Mkt Jobs

Job Title Digital Ad Sales Manager
Date Posted Nov-25-2009
Start Date Dec-15-2009
Duration of Position Permanent
Position Type Full Time
Salary Range Salary Commensurated With Experience
Education Requirements

Job Description Veranda Entertainment is a leading distributor of Spanish language programs to US markets. We have a large inventory of internet based ad inventory (in-stream video, rich media overlays and banners) and need an experienced sales professional to call on advertisers and agencies focused on the Hispanic market. This is all premium content and feature films (think Hulu for the Hispanic market). Bi-lingual (Spanish/ English) a plus. We are a fast growing company and leading the area in terms of digital distribution and Spanish language premium content. Although we have offices in both Santa Monica and Boston we are open to location.

Job Location Flexible
Company/Organization Veranda Entertainment
Contact Name Randall Green
Street Address
City
State
Zip
Country
Phone
Email
Application Instructions Please send a resume to rgreen@verandadistribution.com

Posted by Ahorre at 11:02 AM

Loyalty and Direct Marketing Director Job Posting

Loyalty and Direct Marketing Director
Date Posted Nov-11-2009
Start Date Nov-29-2009
Duration of Position Permanent
Position Type Full Time
Salary Range Salary Plus Commissions

Education Requirements Bachelor’s in Marketing, Advertising or related field; Masters from top business school preferred.

Job Description The Loyalty and Direct Marketing Director will be responsible for developing and managing the implementation of product marketing strategies for all assigned products and setting the strategic direction for increasing loyalty from customers via integration of a loyalty program, direct communications and customer service enhancements. The Director reviews changes in the marketplace and industry and adjusts the marketing plan accordingly, will monitor and evaluate the effectiveness of product performance across all marketing channels, develop ongoing strategies to maximize product performance, ensure accurate implementation, and be accountable for the company’s financial performance in all marketing channels. In addition the Director will lead the loyalty program strategy and development, including overseeing financial modeling and reporting, setting goals and monitoring incentive metrics such as breakage and earning cycles, alter program attributes accordingly, manage technical implementation and operations, and drive customer service improvement. Other responsibilities include: Direct Marketing Responsibilities: • Track and monitor product profitability across marketing channels on an ongoing basis. • Develop ongoing offer testing strategies to maximize product profitability across channels. • Provide marketing direction to Product Development area for developing and implementing new product test strategies. Provide data on company performance, customer attributes, and media opportunities in order to evaluate concepts, identify offer and improve hit rate. • Identify and communicate product-specific marketing data to all channels (and Customer Service) regarding target audiences, customer profiles, product features/benefits and specific marketing data points (cross-sells, upsells, affinity products) related to product lines. • Evaluate the financial viability of new products/offers to ensure profitable marketing campaigns. • Approve media test plans, provide RIP targets, analyze TV results and make product launch recommendation, working directly with TV media, and Customer Marketing channels. • Oversee the creation of product-specific welcome letters. Ensure appropriate marketing communications are included with product package. • Serve as product expert, with continual knowledge of competitive products, offers, Marketing efforts, strategies, etc. • Provide monthly financial reviews and annual Budgets. • Drive cross-product corporate initiatives and projects as assigned. • Optimizing payment options • Fulfillment/Distribution training, monitoring, improvements • Integrated reporting Loyalty Program Responsibilities: • Direct the company’s email and direct mail retention programs to increase customer life time value through better targeted customer communications throughout the lifecycle and appropriate incentives to create increased sales, customer satisfaction, & retention
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Job Location Santa Barbara
Company/Organization Blue Casa Communications
Contact Name Stefanie Edwards
Street Address 10 E. Yanonali Street
City Santa Barbara
State California
Zip 93101
Country USA
Phone (805) 560-8014
Email resume@bluecasa.com

Posted by Ahorre at 11:00 AM

September 18, 2006

Houston Hispanic Job Market

By EDGARDO E. COLÓN and DR. ADOLFO SANTOS - Harris County Houston had a significant demographic transformation in population, with the Hispanic population growing from 22.7 percent in 1990 to 33.0 percent in the year 2000. In fact, according to recent figures released by the U.S. Census Bureau, there are almost 1.4 million Hispanics in Harris County, or 37.3 percent of the total population. Today, Hispanics are almost 40 percent of the population of Houston, and are expected to approach 50 percent in the next 10 years.

Yet, there is a serious lack of Hispanic representation on corporate boards and in senior management positions of the top publicly traded corporations in Houston. This summer, the Houston Hispanic Chamber of Commerce commissioned a study to determine the level of Hispanic participation at those levels and the results are frightening: Out of 2,403 corporate board members and senior managers, only 46 are Hispanic. In other words, less than 2 percent of the corporate leadership in the city is Hispanic. Hispanic Market

Posted by Ahorre at 07:39 AM

August 29, 2005

LATINA Style Magazine Selects U.S. Bank

LATINA Style Magazine Selects U.S. Bank as One of the Top 50 Places for Latinas to Work.

HISPANIC WIRE BUSINESS WIRE - U.S. Bank is one of the top 50 best places for Latinas to work in the United States according to a 2005 listing by LATINA Style magazine. The list will be published in the August 2005 issue of LATINA Style.

LATINA Style credited U.S. Bank for its demonstrated commitment to diversity, hiring and promoting Latinas at all levels of the organization, its mentorship program and workplace benefits as factors leading to the company's inclusion on the list.

"U.S. Bank's percentage of Latina employees and number of senior executive level and executive level vice presidents was larger than some for companies comparable in size," said Robert Bard, president and publisher of LATINA Style Magazine.

Bard also cited U.S. Bank's recruitment efforts, specifically in the Hispanic segment, diversity website postings and partnerships with national Hispanic organizations as reasons for U.S. Bank's achievement, as well as its flexible work options, generous scholarships and focus on the advancement of female employees through its mentorship and emerging leaders programs.

LATINA Style will distribute the report to Hispanic professional and civic organizations, national women's organizations, more than 2,000 colleges and universities, all members of the United States Congress, the White House and members of the Cabinet. It will honor all of the 50 best companies at the LATINA Style Diversity Best Practices Conference and Awards Ceremony held in Washington, D.C. on Feb. 2, 2006.

Posted by Ahorre at 07:03 PM