US Hispanic Marketing

Loyalty and Direct Marketing Director
Date Posted Nov-11-2009
Start Date Nov-29-2009
Duration of Position Permanent
Position Type Full Time
Salary Range Salary Plus Commissions

Education Requirements Bachelor’s in Marketing, Advertising or related field; Masters from top business school preferred.

Job Description The Loyalty and Direct Marketing Director will be responsible for developing and managing the implementation of product marketing strategies for all assigned products and setting the strategic direction for increasing loyalty from customers via integration of a loyalty program, direct communications and customer service enhancements. The Director reviews changes in the marketplace and industry and adjusts the marketing plan accordingly, will monitor and evaluate the effectiveness of product performance across all marketing channels, develop ongoing strategies to maximize product performance, ensure accurate implementation, and be accountable for the company’s financial performance in all marketing channels. In addition the Director will lead the loyalty program strategy and development, including overseeing financial modeling and reporting, setting goals and monitoring incentive metrics such as breakage and earning cycles, alter program attributes accordingly, manage technical implementation and operations, and drive customer service improvement. Other responsibilities include: Direct Marketing Responsibilities: • Track and monitor product profitability across marketing channels on an ongoing basis. • Develop ongoing offer testing strategies to maximize product profitability across channels. • Provide marketing direction to Product Development area for developing and implementing new product test strategies. Provide data on company performance, customer attributes, and media opportunities in order to evaluate concepts, identify offer and improve hit rate. • Identify and communicate product-specific marketing data to all channels (and Customer Service) regarding target audiences, customer profiles, product features/benefits and specific marketing data points (cross-sells, upsells, affinity products) related to product lines. • Evaluate the financial viability of new products/offers to ensure profitable marketing campaigns. • Approve media test plans, provide RIP targets, analyze TV results and make product launch recommendation, working directly with TV media, and Customer Marketing channels. • Oversee the creation of product-specific welcome letters. Ensure appropriate marketing communications are included with product package. • Serve as product expert, with continual knowledge of competitive products, offers, Marketing efforts, strategies, etc. • Provide monthly financial reviews and annual Budgets. • Drive cross-product corporate initiatives and projects as assigned. • Optimizing payment options • Fulfillment/Distribution training, monitoring, improvements • Integrated reporting Loyalty Program Responsibilities: • Direct the company’s email and direct mail retention programs to increase customer life time value through better targeted customer communications throughout the lifecycle and appropriate incentives to create increased sales, customer satisfaction, & retention
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Job Location Santa Barbara
Company/Organization Blue Casa Communications
Contact Name Stefanie Edwards
Street Address 10 E. Yanonali Street
City Santa Barbara
State California
Zip 93101
Country USA
Phone (805) 560-8014
Email resume@bluecasa.com