September 05, 2005
What is a Podcast
What is a Podcast? A podcast is audio you can download and listen to wherever and whenever you want. You can hear new voices as well as traditional radio. Coming Soon: Latino Podcast
Posted by Ahorre at 02:40 PM
April 22, 2005
How Podcasts are Distributed - Latino Podcast
by Glen Emerson Morris- As my last column explained, podcasting has become the fastest growing technology trend in history. Podcasting is the process of creating audio shows in MP3 format and automatically downloading them to Apple iPods for listening to later. While last month's column dealt with what podcasting is, this column will take a look at how podcasts are distributed, and how advertisers might use that process.
Most podcasts are distributed using a technology called RSS, short for really simple syndication. Initially RSS was developed as a programming language for syndicating text based Web content, but in 2004 it was modified to support distribution of MP3 files. While MP3 audio programming has been available for years, it was not until podcasting teamed up with RSS that it really took off. This combination allows people to time shift listening to the shows, and even more importantly, it also frees them from having to have a computer in front of them to listen. Though largely commercial free now, podcasting offers great potential for advertisers.
The publishing process for RSS is relatively simple. A content producer, like a newspaper, includes RSS code in the stories they publish online. A news aggregator like www.feedster.com or www.syndic8.com regularly sends Web robots to monitor a number of news services and private blogs for new articles published in RSS format.
Posted by Ahorre at 12:55 PM