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The Growing Hispanic Market
Hispanics are the most rapidly growing ethnic group in the United States. And, because they’re also becoming increasingly affluent, their importance to marketers has never been greater.
In 2006, about 11.6 million U.S. households -- that’s one in every 10 -- are Hispanic. This translates into a Hispanic population of about 42 million. The U.S. Census estimates that by 2020, the Hispanic population will reach 60 million -- or almost 18 percent of the total U.S. population.
The economic influence of Hispanics is growing even faster than their population. Nielsen Media Research estimates that the buying power of Hispanics will exceed $1 trillion by 2008 -- a 55 percent increase over 2003 levels.
Ahorre August 10, 2006 11:12 PM