US Hispanic Marketing

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Past Economic Trends Suggest Hispanics are Recession Aloof

Register for AMA’s Hispanic Marketing Hot Topic Series today! Don’t miss this opportunity to learn how you can quickly position your company for growth and to potentially leapfrog your competition by devising a winning Hispanic marketing strategy

ABOUT THE SERIES - Over the last one hundred years, few groups have had as great an impact on the demography of the United States as Hispanics, with the most dramatic impact taking place over the last few decades. The Hispanic population of the United States is estimated to have reached 45.5 million – or 15 percent of the nation’s total population – making Hispanics the nation’s largest cultural segment. Looking beyond 2010, growth projections reflect double-digit proportions for every ten-year period between 2000 and 2050. Clearly, it can’t be denied that this significant Hispanic demographic shift is one of the greatest transformational forces of the 21st century.

With a purchasing power estimated at $926.1 billion and increasing sophistication as consumers, the Hispanic Market is indisputably a critical segment of companies’ core consumer base and one that requires disciplined and holistic strategic integration for profit maximization.

In this Hispanic Marketing Hot Topic seminar, mid to senior-level decision makers from across industries will learn from the brightest minds in Corporate, Academia, Authors and Consultants. They will share their knowledge and perspectives on Hispanic marketing research, consumer insights and behavior, marketing best practices and overall Hispanic organizational strategies that are integrated, aligned and sustainable. This full day seminar goes beyond the tactics and will expose you to a higher level of thinking and understanding of what is required to create Hispanic market strategies that are include the entire organization, gain internal traction, are market relevant and achieve sustainable Hispanic market success.

If you are in charge of taking your company’s Hispanic market initiative to the next level, you can’t afford to miss this Seminar!

FACULTY - Terry Soto, CEO, About Marketing Solutions & Author 'Marketing to Hispanics: A Strategic Approach to Assessing & Planning Your Initiative' (Chairperson)

Felipe Korzenny, Ph.D., Professor and Director of the Center for Hispanic Marketing Communication, Florida State University and Author of 'Hispanic Marketing: A Cultural Perspective'

Russell A. Bennett, Vice President, Latino Health Solutions, United Health Care