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Perdue Marketing to Hispanics Radio TV Promotional Events
Poultry leader Perdue is ready to begin marketing to Hispanic customers, according to a recent announcement by company officials. The third-largest poultry company is in the works to implement a targeted campaign of TV and radio advertisements, as well as promotional events.
“It’s an audience that we really have to communicate with and meet their needs in order to be their first choice when purchasing chicken and turkey,” said John Barteime, vice president of retail marketing at Perdue. The company is currently looking at several key Hispanic markets east of the Mississippi River. Late founder Frank Perdue had attempted to market to Spanish-speaking consumers with his recorded Spanish-language ads, but he admitted at the end of one, “My chicken is better than my Spanish.” (Associated Press, May 24, 2005)
Ahorre June 30, 2005 12:30 PM